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Work Background
Brand Development Specialist
Plum Design Studio LLCBrand Development Specialist
May. 2021Dubai, United Arab EmiratesUsing my expertise in design and being an accredited digital marketing professional to help companies become brands that will last
Artist
Plum design Artist
May. 2016 - May. 2021Muscat Governorate, OmanWith a growing child, I could find just enough time to continue my passion for design - by expressing myself through art. From paintings to unassuming home decor, design can be brought to our lives on every surface and that was my joy at Plum. This stint creating art, marketing it, selling through multiple media has taught me a lot about customer experiences and marketing catered to consumer needs.
Lead Designer
Al Nisr MediaLead Designer
Nov. 2008 - Apr. 2012DubaiLead Designer for two of Al Nisr media's design heavy magazines and designed the launch issues for a government venture. In Dubai: a bi-monthly tourist info handbook. Concentrating only on the emirate of Dubai, this magazine gives information on the best places to stay, dine, have fun in, explore Dubai with a map and listings for all attractions. At a print-run of 1,20,000 copies it is one of Dubai biggest free distributions. Available in all the high-end hotels across the emirate. Al Nawras: a bi-monthly in flight magazine for Air Arabia. Dubai Calendar: A ministry venture giving in depth information about upcoming events every month
Designer - Contract Publishing department
Gulf News, Al Nisr PublicationsDesigner - Contract Publishing department
Nov. 2007 - Nov. 2008Designing and creating new concept for magazine design
Art Director
The RepublicArt Director
Jul. 2006 - Feb. 2007Strategising and Designing direct marketing and web communication Handling brand identity for Oberoi and Hilton group of hotels, Reliance Money, Kalpataru builders, Ceasefire fire extinguishers amongst others
Asst. Art Director
The Times of IndiaAsst. Art Director
Jun. 2006 - Jul. 2006Designing the Femina Magazine
Visualiser
Contract AdvertisingVisualiser
Feb. 2005 - Feb. 2006Brand communication including print, outdoor and web for brands such as HSBC India, Cadburys India, Disney Channel India launch and program promos, Platinum India, Ragnarok, Shoppers Stop.
Visualiser
icontract direct marketingVisualiser
Sep. 2004 - Feb. 2005Worked on brand building for clients HSBC, Tata Indicom, Shoppers stop, Ragnarock, Walt Disney India, Platinum jewellery
Visualiser
Neoteric CommunicationsVisualiser
Jul. 2002 - Sep. 2004Creating brand identity and strategising brand comm for communication for Motilal Oswal Securities, Worksphere Architects, Dream Planners interior designers etc...
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