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Work Background
Media Serbisyo Production CorporationHead of Marketing
Mar. 2024PhilippinesOverall in charge of marketing efforts for Radyo 630 and Teleradyo Serbisyo, a news brand of Media Sebisyo Production Corporation, a joint venture of ABS-CBN Corporation and Prime Media Holdings Inc.
Philippine CollectiveMedia CorporationHead of Marketing
Mar. 2024PhilippinesOverall in charge of marketing efforts for FMR Manila Favorite Music Radio 92.3 and PRTV Prime Media Channel of Prime Media Holdings Inc.
Lucca Creatives Inc.Managing Director
Apr. 2023Serves as the president and chief executive officer in charge of the company's business goals and endeavors, spanning from content production (films, series, multimedia content) to creating marketing strategies for creative and production companies Leads line production of content for direct to client and third-party multimedia content companies
ABS-CBN CorporationCreative Head
Aug. 2018 - Apr. 2023Quezon City, PhilippinesManages creation and production of original, support, and repurposed digital content for ABS-CBN’s OTT platform, iWantTFC.
ABS-CBN CorporationTraining and Development Consultant
Jan. 2016 - Jul. 2020NCR - National Capital Region, PhilippinesIn charge of supervision and training to about 30 junior and senior broadcast journalists of the News and Currents Affairs division of ABS-CBN. As a visiting consultant, I was also in charge of teaching them advanced ways of visual storytelling by means of class and practical instructions during a 4-month training period. Apart from this, I was charge of monitoring their progress through their broadcast works and evaluate them according to the professional and training standards of ABS-CBN University.
ABS-CBN CorporationCreative Contributor
Jul. 2015 - Nov. 2016NCR - National Capital Region, PhilippinesProvided services to ABS-CBN Film Productions, Inc. for the generation and development of content for motion pictures and/or other audiovisual output to be produced by AFPI for various platforms such as film, TV, mobile, and multimedia owned or operated by ABS-CBN Corporation and its related companies. As a contributor, I service AFPI with conceptualization and formulation of original and breakthrough story concepts for content development in the best accepted professional standards.
University of Santo TomasUniversity Faculty
May. 2012NCR - National Capital Region, PhilippinesTasked to teach Film Theories, Film and TV Production to 4th year, graduating Communication Arts students of the Department of Media Studies. We study the foundations and theoretical approach of the different aspects of film and television from pre-production --- such as scriptwriting, research, and development of concepts, to actual executions and production whether for film, TV, and other forms of media. It is also my role to ensure that students get to create and professionalize their works by encouraging them exhibit their work on national competitions and endeavors.
Far Eastern UniversityUniversity Faculty
Jun. 2010NCR - National Capital Region, PhilippinesAs part time instructor for the Department of Communications of FEU's Institute of Arts and Sciences, I am tasked to teach TV and Film Production to graduating students. As an instructor for this course, it is my role to teach students the processes involved in the art of TV and film production, from conceptualization, scriptwriting, down to the very production of films and TV programs produced for the course. It is also my role to ensure that students get to create and professionalize their works by encouraging them exhibit their work on national competitions and endeavors.
ABS-CBN CorporationDirector
Mar. 2009 - Mar. 2023NCR - National Capital Region, Philippines- In charge of creative direction and development of concept of a TV program intended for to be shown over multiple ABS-CBN platforms largely concentrated on television, in live studio or taped set up. - Tasked to take part in formulation of a creative team who will write developed concepts for production. This also entailed training and mentoring of head writers, writers, brain stormers, as well as technical and production staff. - Supervision of promotional strategies and campaigns for the programs to be produced.
Academy of Art UniversityInternational Work Scholar
May. 2007 - May. 2008Work scholar for the School of Motion Pictures and Television.
ABS-CBN CorporationWriter/Producer
Jan. 2004 - Sep. 2005NCR - National Capital Region, PhilippinesIn charge of producing daily news item for the daily primetime newscast, TV Patrol, of ABS-CBN. I was tasked to gather & research factual information that are vital elements to a news item being produced for the day. Aside from this, I was also tasked to set up on camera interview appointments with case studies who will support the news item for the day. After a day's work of shooting all needed materials for the news item, I would have to write the script & have it edited for that night's airing. As a segment producer, overall, I made sure I come up & produce the assigned news package in a journalistic manner. I also got to interact with other social & media organizations.
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