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Work Background
Cardinus Risk Management LtdGlobal Head of Marketing
Sep. 2021
AdvancedHead Of Marketing
Mar. 2019 - Sep. 2021Leeds, United KingdomAdvanced are the third largest provider of business software and services in the UK. Member of the operations board, responsible for owning and developing the marketing plan for the Health & Care business unit. Lead a team of marketing professionals in the delivery of field marketing campaigns, generating qualified leads for the sales pipeline.
Healthcare GatewayHead Of Marketing
May. 2016 - Mar. 2019Leeds, West Yorkshire, United KingdomHealthcare Gateway is the interoperability specialist and home of the Medical Interoperability Gateway (MIG). Our unique software connects 180 health and social care organisations across the UK to share 30 million patient records. Lead team of marketing professionals in development of consistent, on-brand internal and external communications. Collaborate with senior and operational peers to define business strategies and create supportive marketing campaigns. Developed, launched, and create content for corporate website whilst leading execution of rebranding strategy.
Skills for CareMarketing Officer
Aug. 2011 - May. 2016Leeds, United KingdomSkills for Care is a non profit organisation which supports adult social care employers in England with their workforce development. Within my role as Marketing Officer I have delivered a range of marketing activities to support recruitment and retention for the sector. I am also the marketing lead for the social work team helping to support the development of newly qualified social workers and aspiring social work managers. Working alongside the other members of the Skills for Care Marketing and Communication team I deliver innovative marking activity which includes a range of traditional, online and database marketing. I have managed awareness campaigns on behalf of the organisation, produced video case studies and delivered a suite of creative marketing literature using various Adobe software. I also manage the CMS for the website and was heavily involved in the development of the new website.
East Durham Business ServiceBusiness Support Officer
Jun. 2010 - Aug. 2011East Durham Business ServiceWorking as the Business Support Officer for East Durham Business Studies I was responsible for providing strategic marketing advice to aspiring SMEs in East Durham, helping them to identify opportunities to refine their marketing and communication activities to maximise the impact of their allocated marketing budget. For those organisations where there was little or no budget available for marketing activities, I was able to support them by creating innovative social media campaigns to promote their business.
Four Seasons GroupMarketing Coordinator
Aug. 2007 - Jun. 2010Leeds, United KingdomAs Marketing Coordinator I was responsible for managing the marketing and communication activity of a £30 million Building Services company with seven regional sites. When I joined the company it was at an exciting stage of its development, opting to enhance its market share through an aggressive two year acquisition strategy. Using a combination of traditional marketing methods, emerging online media and a well-managed CRM system I was able to plan a series of coordinated marketing activities to promote the continued growth of the organisation.
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