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Work Background
Makreting Manager (part time)
Galeano Coffee & Speakeasy BarMakreting Manager (part time)
Sep. 2024 - Dec. 2024Honduras, San Pedro Sula• Managed social media platforms and digital content strategy to promote brand experiences, community events and customer engagement initiatives. • Designed visual assets and promotional materials for campaigns, events and newsletters using digital design tools. • Supported the organization and promotion of experiential events and brand activations aimed at increasing brand visibility and customer participation. • Monitored digital engagement metrics to optimize content performance and audience interaction.
Trade Marketing Specialist
JetstereoTrade Marketing Specialist
Oct. 2022 - Aug. 2025• Supported the planning and execution of retail marketing campaigns and product launches across multiple points of sale, ensuring alignment with brand and commercial objectives. • Coordinated the development and implementation of visual merchandising and POS materials including displays, in-store graphics, window installations and promotional assets. • Monitored campaign performance and sales results to identify opportunities to optimize retail activations and improve in-store execution. • Collaborated with commercial and promotions teams to ensure consistency in pricing strategies, campaigns and promotional communication across retail channels. • Assisted in the implementation of brand activations and in-store promotional initiatives designed to increase customer engagement and foot traffic. • Managed coordination with external suppliers and production vendors for the creation, delivery and installation of marketing materials.
Marketing Executive
Club Hondureño ÁrabeMarketing Executive
Apr. 2021 - Dec. 2022• Coordinated corporate, social and sports events, managing logistics and cross-functional collaboration to ensure successful execution. • Supported the implementation of marketing initiatives designed to increase member engagement and brand participation. • Assisted in managing sponsorships and partnerships with external brands and organizations. • Coordinated with internal teams to ensure the smooth execution of campaigns, events and promotional activities. • Participated in community and social responsibility initiatives, strengthening the organization's brand presence.
Coordinadora de Mercadeo Zona Atlantica
LEYDE (Leche y Derivados S.A.)Coordinadora de Mercadeo Zona Atlantica
Sep. 2019 - Jan. 2021Honduras, La Ceiba• Conducted market research and competitive analysis to support the development of commercial and marketing strategies. • Contributed to the redesign of product packaging and promotional materials aligned with brand guidelines. • Supported the implementation of digital marketing and e-commerce initiatives during the pandemic. • Coordinated product presentations and training sessions for sales teams to strengthen product positioning. • Assisted in sponsorship initiatives and local brand partnerships.

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Marketing & Project Coordination Expertise
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