Onlime Comunicação e MarketingPartner, creative and planning director
Aug. 2019 - Aug. 2021Ribeirão Preto e Região, BrasilCopywriting, creation of concepts, Big Ideas, Key Visuals, Slogans, Integrated Campaigns, Videos, Web Series, Jingles, Spots and OOH Media.
Creative and strategic director. Leader of the digital department, which included a team of web developers, digital marketing and social media. Creative strategy for brand awareness, B2B, B2C, brand repositioning, customer acquisition and digital positioning campaigns. Creation of inbound marketing and lead scoring strategy and creation of content journey and writing for e-books, webinars, videos and infographics.
Naming, branding strategy, creation of the branding process's own dynamics, taking into account the dynamics of purpose, value proposition, positioning, benchmarking, Swot, Porter's Greatness, corporate identity, onboarding and branding book development.
Creation of website structure, considering the browsing experience, heat points, considering the UX/UI browsing experience. SEO writing on portals, product and service pages, blogs and landing pages. On Page and Off Page SEO strategy
Social media strategy, editorial line creation, brand persona development, buyer persona study, content curation, performance analysis and reporting, growth strategy.
Strategy development for paid media campaigns, SMART strategy, KPIS, organic search strategy, keyword research, Google ads, Meta ads, programmatic media and results measurement. Clients: Advantech, Santiago e Cintra, Fellipelli, Start Pro, Super Estágios, Del Lama Acabamentos, Grupo WTB, Escola da Inteligência, North Shopping Barretos, Poco Tapas, Voe Pass, Johny Rockets, Net Barretos, Superestágios e Borelli Sorvetes.