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Work Background
AgáveaContent Manager
Jul. 2023Ribeirão Preto, São Paulo, BrasilResponsible for the direction and technical analysis of creative concepts and all content produced by copywriters and social media. I take part in the planning team under the supervision of head Thais Carolli, helping with creative and digital planning. I am also responsible for assisting in the development of the strategies for paid media campaigns, SMART strategy, KPIS measurement, organic search strategy, keyword research, Google ads, Meta ads, programmatic media and results measurement. I participate directly in audience segmentation, definition of audience coverage and keyword semantics together with the digital media professional in designing performance campaigns. SEO writing for portals, product and service pages, blogs and landing pages. On-page and off-page SEO strategy
Copywriting, creation of concepts, Big Ideas, Key Visuals, Slogans, Integrated Campaigns, Naming, Videos, Social Media Contents and Blogposts. Clients: Agro Amazônia (Sumitomo Corporation), Basf, Consórcios Chevrolet, Corteva Agrisciences, Ourofino Saúde Animal, Solfarma Distribuidora and Agro Bayer: (Crop Protection Campaigns, Bayer Coopera +, Open Innovation, iGrow and Agro Bayer Store).
AgáveaCopywriter
Mar. 2023 - Jul. 2023Ribeirão Preto, São Paulo, BrasilCopywriting, creation of concepts, Big Ideas, Key Visuals, Slogans, Integrated Campaigns, Naming, Videos, Social Media Contents and Blogposts.
SEO writing on portals, product and service pages, blogs and landing pages. Clients: Agro Amazônia (Sumitomo Corporation), Basf, Consórcios Chevrolet, Corteva Agrisciences, Solfarma Distribuidora and Agro Bayer: (Crop Protection Campaigns, Bayer Coopera +, Open Innovation, iGrow and Agro Bayer Store).
LabCom TotalCreative and Strategic Planning / Growth Hacker
Sep. 2021 - Mar. 2023Creation of annual strategies for the Corteva Agrisciences and Soluções Moderna corporate campaigns.
Creation of a strategy for acquiring new town halls for the Solução Moderna brand.
Creation of strategies for Corteva Agrisciences' product campaigns in the crop protection product line in nematicides, herbicides, seeds and cultivars, seed protection, fungicides and insecticides for the management of soybeans, corn, sorghum and beans.
Contributes to social media strategy, editorial line creation, brand persona development, buyer persona study, content curation, performance analysis and reporting, growth strategy.
I supported the digital department with strategies and advice on paid media campaigns, KPIS, organic search strategy, keyword research, Google ads, Meta ads, programmatic media and results measurement.
6P Marketing e PropagandaSenior Copywriter
Sep. 2021 - May. 2022Copywriting, creation of concepts, Big Ideas, Key Visuals, Slogans, Integrated Campaigns, Videos, Social Media Contents and Blogposts.
SEO writing on portals, product and service pages, blogs and landing pages. I took part in the strategy development for paid media campaigns, organic search strategy, keyword research, and I've worked as a copywriter for Google creatives and Meta. Clients: Barão de Mauá, Hospital do Câncer de Barretos, Agrichem, Loveland, Coopercitrus, Arqos, Epublik and Haikal Kefir.
Onlime Comunicação e MarketingPartner, creative and planning director
Aug. 2019 - Aug. 2021Ribeirão Preto e Região, BrasilCopywriting, creation of concepts, Big Ideas, Key Visuals, Slogans, Integrated Campaigns, Videos, Web Series, Jingles, Spots and OOH Media.
Creative and strategic director. Leader of the digital department, which included a team of web developers, digital marketing and social media. Creative strategy for brand awareness, B2B, B2C, brand repositioning, customer acquisition and digital positioning campaigns. Creation of inbound marketing and lead scoring strategy and creation of content journey and writing for e-books, webinars, videos and infographics.
Naming, branding strategy, creation of the branding process's own dynamics, taking into account the dynamics of purpose, value proposition, positioning, benchmarking, Swot, Porter's Greatness, corporate identity, onboarding and branding book development.
Creation of website structure, considering the browsing experience, heat points, considering the UX/UI browsing experience. SEO writing on portals, product and service pages, blogs and landing pages. On Page and Off Page SEO strategy
Social media strategy, editorial line creation, brand persona development, buyer persona study, content curation, performance analysis and reporting, growth strategy.
Strategy development for paid media campaigns, SMART strategy, KPIS, organic search strategy, keyword research, Google ads, Meta ads, programmatic media and results measurement. Clients: Advantech, Santiago e Cintra, Fellipelli, Start Pro, Super Estágios, Del Lama Acabamentos, Grupo WTB, Escola da Inteligência, North Shopping Barretos, Poco Tapas, Voe Pass, Johny Rockets, Net Barretos, Superestágios e Borelli Sorvetes.
Onlime Comunicação e MarketingCreative and Planning Director
Jan. 2018 - Aug. 2019Ribeirão PretoCopywriting, creation of concepts, Big Ideas, Key Visuals, Slogans, Integrated Campaigns, Videos, Web Series, Jingles, Spots and OOH Media.
Creative and strategic director. Leader of the digital department, which included a team of web developers, digital marketing and social media. Creative strategy for brand awareness, B2B, B2C, brand repositioning, customer acquisition and digital positioning campaigns.
Social media strategy, editorial line creation, brand persona development, buyer persona study, content curation, performance analysis and reporting, growth strategy. Clients: Escola da Inteligência, North Shopping Barretos, Poco Tapas, Voe Pass, Johnny Rockets, Borelli Sorvetes, Centro Médico Saint Petter, Golfe Class, Milliepacco e Parque do Gorilão.
LabCom TotalCopywriter
Mar. 2017 - Oct. 2018Ribeirão PretoCopywriting, creation of concepts, Big Ideas, Key Visuals, Slogans, Integrated Campaigns, Videos, Web Series, Jingles, Spots and OOH Media.
Creative strategy for brand awareness, B2B, B2C, brand repositioning, customer acquisition and digital positioning campaigns. SEO writing on portals, product and service pages, blogs and landing pages. Social media strategy, editorial line creation, brand persona development, buyer persona study, content curation, performance analysis and reporting, growth strategy. Clients: Dow AgroSciences, Morgan Seeds, DowDupon, Corteva Agrisciences, Lusanova VIagens and Construtora Stephany Nogueira.
EPTVCreative and Production Manager
Mar. 2016 - Nov. 2016Leading the routine of the editing, creation and production team.
Developing scripts for program vignettes
Script development for the João Rock 2016 program
Monitoring external recordings
Creation of web and radio pieces to promote Globo's programming.
Production management
Casting
Equipment management for production and filming
Generating ANCINE for regional programs
6P Marketing e Propagandacopywriter and web creative engeneer
Jul. 2012 - Jan. 2016Creative director and leader of the digital department, which included a team of web developers, digital marketing and social media. Responsible for the area's strategy, hiring and team dynamics.
Copywriting, creation of concepts, Big Ideas, Key Visuals, Slogans, Integrated Campaigns, Videos, Web Series, Jingles, Spots and OOH Media.
Creation of website structure, considering the browsing experience, heat points, considering the UX/UI browsing experience. Creation of inbound marketing, creation of content journey.
Social media strategy, editorial line creation, brand persona development, buyer persona study, content curation, performance analysis and reporting, growth strategy. Clients: Barão de Mauá University, Sabin, Anglo and Ateneu schools, Credicitrus Credit Cooperative, Gnatus Dental Equipment, Algar Telecom, CIA do Sal, Trakan, Rodonaves Transport Company and Novo Conceito Publishing House.
LabCom Totalcopywriter and creative engineer
Jan. 2012 - Jun. 2012Ribeirão PretoCopywriting, Creation of Concepts, Key Visuals, Slogans, Integrated Campaigns, Videos, Jingles, Spots and OOH Media. Leading one of the creative teams, acquiring knowledge to solve problems and develop creative strategies. Clients: Bombril, Bril Cosméticos, Dow AgroScience, Morgan Seeds, Dabi Atlante, Bertin and Pearson Education.
6P Marketing e PropagandaCopywriter
Jan. 2009 - Dec. 2012Copywriting, Creation of Concepts, Key Visuals, Slogans, Integrated Campaigns, Videos, Jingles, Spots and OOH Media. Clients: Barão de Mauá University, Sabin, Anglo and Ateneu schools, Credicitrus Credit Cooperative, Gnatus Dental Equipment, Eurobike Dealerships (Audi and BMW), Rodonaves Transport Company, Novo Conceito Publishing House and Traveland/Syngenta.
Mauricio de Sousa Produções Ltda.Writer
Jan. 2000 - Dec. 2010São Paulo, BrazilI developed comic scripts and pre-drawings for the Turma da Mônica characters, the most popular line of children's comics in Brazil, which today reaches 40 countries in 14 languages. During this time, I had the opportunity to create stories for almost all the characters: Monica, Cebolinha, Cascão, Magali, Chico Bento, Bidu, Dona Morte, Papa Capim, Anjinho, Penadinho, Rolo and Tina, Piteco, Marina, Do Contra, Neymarzinho, Nimbus, Dudu, Loco, Dorinha and Da Roda. All the stories were evaluated by the characters' creator, Maurício de Sousa. During this period, I was able to take part in the creation of two characters aimed at the inclusion of people with disabilities: Dorinha, a visually impaired girl, and Da Roda, a wheelchair user.
Editora Abril S/AWriter
Jan. 1997 - Dec. 2000São Paulo e Região, BrasilComic Book Writer at Disney Comics Brazil. I created stories for Zé Carioca magazine, Project Letronix in Recreio Magazine and Portal do Chiquinho, the first comic book created for the web in Brazil.
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