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Work Background
Luna PetsBoard Advisor
Dec. 2023Gran Santiago, Región Metropolitana de Santiago, Chile
Founder InstituteMentor
Aug. 2023Gran Santiago, Región Metropolitana de Santiago, Chile
MallplazaOmnichannel Solutions Director
Jun. 2022 - Aug. 2023Santiago
MallplazaOmnichannel Transfomation Director
Jul. 2020 - Jun. 2022Santiago, Región Metropolitana de Santiago, ChileOmnichannel Transformation Leadership
FinningOmnichannel Manager
Jan. 2018 - Mar. 2019Santiago Province, ChileResponsible for the strategic development and operation of the company's non-face-to-face sales channels for Argentina, Bolivia and Chile, leading a team of 60 people with a turnover of USD $ 75 MM.
Universidad Adolfo IbañezPostgraduate Professor Ecommerce-Omnichannel
Sep. 2017SantiagoProfesor de Ecommerce - Omnicanalidad en Magisters y Diplomados
Ecommerce InstituteeCommerce Institute Teacher
Jan. 2017 - Dec. 20202019 Retail eCommerce Program
2018 Digital Marketing Program
2018 Online Business Marketing
2017 Executive eCommerce Program
NaturaEcommerce Manager
Oct. 2015 - Mar. 2018ChileResponsible for the strategic development and operation of e-Commerce, leading a team of 12 people, reporting to the General Manager Chile.
Led the operation and P & L of Chile and Argentina, generating sales of USD $ 1.0 MM in Chile during its first year of operation, and generating USD $ 2.5 MM during the second year of operation between both countries. • Developed and implemented Natura's digital transformation strategy for Latam, establishing a Roadmap according to the needs of each country in the region.
Led the strategy and execution of the main dates of e-Commerce, Cyberday, Hotsale and Cybermonday with more than 5,000 orders on each date and a level of customer satisfaction of 98% in Chile. Designed and implemented "Cyber con Sentido", a marketing campaign whereby each order is donated a book to one of the 36 schools of the Learning Communities Program generating 11 thousand orders, 20 press appearances and sales for USD $ 500 thousand.
Cencosud S.A.Omnichannel & UX Manager
Jan. 2015 - Oct. 2015ChileResponsible for the development of the Easy Omnichannel vision related to marketing, content, web analytics and customer experience. Reporting to the Digital Business Manager. Leadership of the IBM e-Commerce platform change project, defining the needs of the business with a focus on customer experience, meeting project deadlines and generating savings of USD $ 350,000.
Cámara de Comercio de SantiagoMiembro comité ejecutivo Cámara de Comercio Electrónico
Jun. 2012Gran Santiago, Región Metropolitana de Santiago, Chile
LetsBonus (a LivingSocial Company)Country Manager (Gerente General)
Jan. 2012 - Jun. 2014ChileResponsible for the operation and strategy of Letsbonus.com, a leading collective buying company in Spain, leading a team of 45 people, reporting to the CEO in Spain. Restructured the business model, eliminating travel vertical and boosting Retail & ecommerce. This increased sales by 100% against 2011, invoicing USD $ 7.2 million in 2012 and growing by 25% in 2013, billing USD $ 9.0 million, transforming the company into the second competitor in the coupon book market. Standardized and optimized the operations and back office processes in the main areas of the company, generating savings of USD $ 30,000 per month.
Portalinmobiliario.comCommercial & Operations Director
Jan. 2010 - Jan. 2012SantiagoResponsible for the commercial operation of Portalinmobiliario.com in Chile and Mexico, leading a team of 45 people.
Restructured the commercial and operations area, increasing its effectiveness and efficiency, generating sales of USD $ 5.3 million in 2010 and USD $ 10.0 million in 2011, achieving an EBITDA of 33% in 2011.
Developed and implemented new products to make profitable the database and users of the company.
Define the commercial strategy for the process of internationalization of the company, implementing this strategy in Mexico since January 2011 and preparing the opening of Peru and Colombia for January 2012.
Videojet (Danaher)Country Manager (Gerente General)
Sep. 2008 - Jan. 2010Restructured the commercial area improving the coverage and generating sales of USD $ 4.0 million, increasing by 15% the sales of Chile in the first year of management. I developed a new business model for the sale of coding equipment and services, winning the business of Empresas CCU for USD $ 1.8 million for 5 years, with Viña San Pedro, Calaf and Cervecera CCU.
Videojet (Danaher)IB Sales Manager Latin America
Jan. 2005 - Jan. 2010Sales leadership for USD $ 38 million in 2008, USD $ 33 million in 2007 and USD $ 27 million in 2006. I led and implemented a new model of installed base management (IB) for direct operations and distributors in the US, Europe and Asia, increasing the use of original consumables to 83% in 2008, from a base of 62% in 2005.
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