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Work Background
LanglandAccount Director
Jan. 2023London, England, United Kingdom
ONEHealth CommunicationsAccount Director
Apr. 2021 - Jan. 2023Newcastle upon Tyne/London, England, United Kingdom
ONEHealth CommunicationsSenior Account Manager
Jul. 2020 - Mar. 2021Newcastle upon Tyne, England, United Kingdom
ONEHealth CommunicationsAccount Manager
Apr. 2019 - Jul. 2020London, United KingdomKey responsibilities:
- Directing a portfolio of clients across the pharmaceutical, healthcare, medical devices, and patient services sectors.
- Having an astute handling of various accounts, ensuring evident ROI and profitability.
- Management of project from inception to delivery, including management of customer approval systems (i.e. Veeva, Zinc).
- Media acquisition, negotiation, planning and reporting. - Management of strategic global media campaigns in EU5+ markets.
- Management of the full breadth of medical communications forms (i.e. emails, media, hosted HCP resource, training modules, sales collateral, events collateral).
- Delivery and management of exhibition stands for various pharmaceutical clients, including attendance and setup.
- Content planning and copywriting within the cardiology, rare diseases and and men's health space.
- Managing contacts with commissioning opinion leaders and developing/managing advocates for speaker meetings.
- Delivering presentations to the wider business around industry updates within women’s health, oncology and cardiology.
- Management of the ABPI Code of Practise’s standards within all pharmaceutical client communications.
- Attendance at industry summits on innovation within healthcare.
M3 EUAccount Executive
Nov. 2017 - Apr. 2019Oxfordshire, United KingdomKey responsibilities:
- Establishing and maintaining strong customer relationships with clients across the healthcare and pharmaceutical industries.
- Managing a portfolio of customers with the sales team, understanding their business issues and how M3 can help address them.
- Maintaining an understanding of the financial status of my portfolio.
- Ensuring that the customer receives the highest level of service.
- Actively discussing opportunities within the team to increase the services offered to my portfolio of clients, increasing the revenue generated from it.
- Gathering, monitoring, and analysing campaign performance data, providing detailed and useful information back to the customer.
- Scoping activities: Liaising with internal teams and collating data/information to feed into proposals e.g. Historical campaign performance, current client activities, member profile information, and landscaping information.
- Campaign reporting: Populating templated reports through coordinating necessary internal stakeholders and collating required information.
- Supporting the teams with queries relating to campaign KPIs, collating data for background research, bespoke reporting, and client requests.
Bentley MotorsBrand Communications Executive
Sep. 2015 - Aug. 2016Crewe, United KingdomKey responsibilities:
- Management of a B2B portal for retail partners in the form of a secure website, monthly marketing email to the retailer network and production of a quarterly 8-page A3 print newsletter and 4-page departmental pull-out infographic insert.
- Assistance in the discovery and implementation of a brand portal, specifically to be used as a Digital Asset Management system (DAM) and a Creative Project Management system (CPM). This involved analysis of all solution proposals within the tender/discovery process.
- Communication with internal and external stakeholders to collate relevant information/assets for the retailer network to enable effective communication transfer to the customer/prospect network.
- Correspondence with Seven Publishing Group in managing the B2B platform, particularly in association with restructuring the website architecture for ease of use.
- Delivering the business launch plans to a lead sponsoring agency and constructing B2B communications plans.
- Identifying specific USPs within the Bentley model range and conducting interviews with the appropriate engineers to facilitate the appropriate transfer of information to the retailer network. - Customer lead generation with UK customers and prospects at Cheltenham Festival and the Epsom Derby on the product stand. - Collating communications timings plans to align all B2B communications along with the releases of collateral, digital materials and product launches.
- Producing engagement reports for webpage analytics through Google Analytics.
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