HomefieldSenior Marketing Advisor
Jan. 2022Portage la Prairie, Manitoba, CanadaI currently lead the Manitoba Marketing Advisor team, focusing on developing and executing comprehensive marketing strategies for enterprise-level clients across multiple provinces, including Manitoba, Saskatchewan, Alberta, and Ontario. My role involves:
Strategy Development: Creating both short-term and long-term multi-channel marketing plans.
Collaboration: Working with various teams such as writers, designers, radio producers, web developers, videographers, and third-party vendors to produce high-quality, innovative creative outputs.
Client Consultation: Providing guidance to Account Managers, attending client meetings, and identifying marketing opportunities.
Brand Building: Developing brands from scratch by establishing visual identities, tone of voice, positioning, key messaging, and brand guidelines.
Website Oversight: Ensuring agency clients' website projects align with their brands for consistent brand experiences.
Social Media Management: Creating comprehensive strategies and content calendars, supervising content creation to meet client objectives.
Market Research: Conducting research to understand client demographics, competition, and industry trends for informed strategy development.
Annual Planning: Advising clients on their annual marketing and communications plans and budgets.
Media Buying: Managing third-party media purchases for clients.
Project Management: Ensuring projects meet deadlines, quality standards, and stay within budget.
Team Mentorship: Providing coaching and mentorship to the marketing team to enhance their skills and performance.