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Network Power<100 people
Roles
💸100%
Marketing
👍100%
Sales & BizDev
🧨100%
Consulting
Geos
Work Background
HomefieldSenior Marketing Advisor
Jan. 2022Portage la Prairie, Manitoba, CanadaI currently lead the Manitoba Marketing Advisor team, focusing on developing and executing comprehensive marketing strategies for enterprise-level clients across multiple provinces, including Manitoba, Saskatchewan, Alberta, and Ontario. My role involves:
Strategy Development: Creating both short-term and long-term multi-channel marketing plans.
Collaboration: Working with various teams such as writers, designers, radio producers, web developers, videographers, and third-party vendors to produce high-quality, innovative creative outputs.
Client Consultation: Providing guidance to Account Managers, attending client meetings, and identifying marketing opportunities.
Brand Building: Developing brands from scratch by establishing visual identities, tone of voice, positioning, key messaging, and brand guidelines.
Website Oversight: Ensuring agency clients' website projects align with their brands for consistent brand experiences.
Social Media Management: Creating comprehensive strategies and content calendars, supervising content creation to meet client objectives.
Market Research: Conducting research to understand client demographics, competition, and industry trends for informed strategy development.
Annual Planning: Advising clients on their annual marketing and communications plans and budgets.
Media Buying: Managing third-party media purchases for clients.
Project Management: Ensuring projects meet deadlines, quality standards, and stay within budget.
Team Mentorship: Providing coaching and mentorship to the marketing team to enhance their skills and performance.
HomefieldMarketing Advisor
Sep. 2020 - Jan. 2022Portage la Prairie, Manitoba, Canada
United Way Central PlainsExecutive Director
Nov. 2017 - Sep. 2019Manitoba, CanadaAs Executive Director for United Way Central Plains, I led the organization in developing and implementing a strategic growth plan while supporting the Board of Directors. I was responsible for all fundraising and campaign initiatives, focusing on building strong relationships with local businesses and individual donors. Additionally, I collaborated with community partner agencies to address critical issues in health, education, and financial stability, overseeing the annual grant application process and distribution of approved grants. I also partnered with United Way Winnipeg to adapt their successful initiatives and community engagement strategies for our region.
Stride Credit UnionSpecial Projects Analyst
Mar. 2017 - Nov. 2017Portage la Prairie, Manitoba, CanadaAs a Special Projects Analyst, I successfully managed multiple projects for the merger of Portage Credit Union and Austin Credit Union. Established social media accounts across all platforms for the newly branded Stride Credit Union.
Assessed teller procedures at all seven branches of both credit unions and provided insights and recommendations for innovation and efficiency.
Organized the relocation of employees and resources during renovations of the main branch.
Stride Credit UnionAccounting Technician
Jan. 2014 - Mar. 2017Portage la Prairie, Manitoba
Stride Credit UnionLoans Administration Officer
Sep. 2013 - Jan. 2014Portage la Prairie, Manitoba
Stride Credit UnionMember Services Representative
Mar. 2011 - Sep. 2013Portage la Prairie, Manitoba
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