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Work Background
Franchise Recruitment Manager
Travel CounsellorsFranchise Recruitment Manager
Jan. 2017Cape Town Area, South Africa• Converted qualified leads into successful franchisees through strategic communication and a consultative sales approach, adding 150+ new Travel Counsellors. • Maintained full control over recruitment pipelines using HubSpot, Microsoft Dynamics, and Freshsales, setting up workflows, automating follow-ups, and tracking progress across candidate journeys. • Collaborated across departments via Click Up, Slack and managed virtual interviews and onboarding using Zoom, Microsoft Teams maintaining professionalism and engagement throughout. • Leveraged Google Workspace (Docs, Sheets, Calendar, Drive) and Microsoft 365 (Outlook, Word, Teams, Planner, Lists) to coordinate recruitment activities and monitor KPIs, increasing productivity and accountability. • Used Power BI for performance reporting and insights, streamlining data tracking and enabling faster, data-driven decisions. • Created and executed tailored email campaigns and automation workflows within CRMs to enhance lead nurturing and candidate engagement. • Developed, improved, and delivered onboarding and training programs for new franchisees, ensuring smooth integration into the business model and accelerating their path to success. • Designed training schedules and materials, customized to varying experience levels and business needs, improving engagement and training outcomes. • Supported existing and new Travel Counsellors in building their business through one-on-one training sessions both virtually and face-to-face. • Spearheaded and facilitated presentations, roadshows, and onboarding events both virtually and in person, enhancing brand visibility and franchisee engagement across regions. • Handled multiple projects simultaneously while exceeding monthly recruitment and conversion targets.
Business Development Executive/Coach
Travel CounsellorsBusiness Development Executive/Coach
Jun. 2013 - Dec. 2016Cape Town• Coached a portfolio of Travel Counsellors on marketing, sales strategies, and operational planning to improve business performance. • Designed and monitored individual growth plans, increasing retention and profitability. • Delivered remote and in-person coaching and business planning sessions, fostering strong advisor engagement and development. • Produced training materials for all courses and ensured content remained relevant and impactful. • Responsible for the upkeep and organisation of the online training portal, work packs, and presentations. • Expert in the company's bespoke "Phenix" system, staying updated with system developments to maximize usage effectiveness; provided training and support to Travel Counsellors and Head Office staff. • Supported existing and new Travel Counsellors in building their business through one-on-one training sessions both virtually and face-to-face.
Operations Consultant
Travel CounsellorsOperations Consultant
Mar. 2010 - Jun. 2013Cape Town Area, South Africa• Managed and trained users on the Phenix booking system, optimizing travel bookings and increasing system efficiency. • Maintained excellent relationships with suppliers and Travel Counsellors through clear communication, reducing response time for operational issues. • Coordinated ticketing, administrative support, and ongoing advisor. • Leveraged extensive experience as a travel agent to handle complex itineraries, special requests, and emergency travel scenarios. • Proficient in global distribution systems (GDS) such as Amadeus, Galileo, and Sabre for booking flights, hotels, and car rentals with accuracy and efficiency. • Applied deep ticketing knowledge to resolve fare issues, rebookings, and refund processing, supporting Travel Counsellors
After hours Travel Consultant
Aero 24After hours Travel Consultant
May. 2008 - May. 2010Cape Town Area, South Africa• Provided 24/7 travel support, managing international bookings for agency clients using multiple GDS platforms. • Developed expertise in fare calculations, emergency changes, and global customer service delivery.
Senior Corporate Consultant
Phileas Fogg TravelSenior Corporate Consultant
Oct. 2006 - Apr. 2008Cape Town Area, South Africa• Managed complex international bookings for corporate clients, improving client retention through personalized service. • Successfully organized large-scale events, generating new corporate leads through relationship-building and outbound calls.
Office Manager & Key Account Manager
Sechaba TravelOffice Manager & Key Account Manager
Jan. 2005 - Sep. 2006Cape Town Area, South Africa• Oversaw office operations, reporting, and account management. • Boosted booking efficiency through improved supplier relationships and performance reporting.
Senior Travel Consultant
Afrique Voyages / Derconi Travel & Tours / Toeropa TravelSenior Travel Consultant
Sep. 2003 - Dec. 2004Corporate Travel Consultant, domestic & international.
Intermediate/Senior Travel Consultant
Sure Supersonic TravelIntermediate/Senior Travel Consultant
Oct. 2000 - Aug. 2003Pretoria Area, South Africa• Delivered exceptional service across business and leisure bookings. • Created and maintained customer databases to enhance CRM efforts and repeat business.
Sales & Marketing Assistant
Easy BriteSales & Marketing Assistant
Aug. 2000 - Oct. 2000Pretoria Area, South AfricaAssisted with sales - Family business
Junior Travel Consultant
Rennies TravelJunior Travel Consultant
Feb. 1999 - Jul. 2000Pretoria Area, South Africa• Gained foundational experience in travel planning, documentation, and client servicing across multiple industries.
Fleet Sales & Hire
Mercedes-Benz South AfricaFleet Sales & Hire
Jul. 1998 - Feb. 1999Pretoria Area, South Africa• Managed procurement and records for staff vehicles, reducing errors and improving delivery timelines.

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