Terilyn Randle

Senior Marketing Manager

MarketingBusiness Owner📝 Influencer or BloggerConsulting🏐 SportsCommunications ManagerContent ManagerSMM ManagerEmail Marketing ManagerInfluencer Marketing ManagerEvent ProducerCreative ProducerBlogger🎓 StudentCopywritingInfluencerContent WriterMarketing DirectorCopywriter

Terilyn Randle is a seasoned marketing professional with nearly 10 years of diverse experience in visual and written content development and distribution, customer marketing, branding, influencer campaigns, social media management, and event planning. She has a passion for translating ideas into visually impactful campaigns. As a Senior Marketing Manager, she wore multiple hats, from developing strategic marketing plans to managing cross-functional teams and executing projects from inception to completion. She is known for her adaptability and creative problem-solving and has successfully led initiatives across startups, corporate roles, and entrepreneurial ventures. Terilyn’s entrepreneurial spirit shines through her experience as the co-founder of her own clothing line, where she handled everything from product manufacturing to digital marketing and creative direction. She thrives in environments where she can blend creativity with organization, ensuring seamless execution of projects.

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Work Background

Senior Marketing Manager

Spekit 🐙Senior Marketing Manager

Jan. 2022 - Nov. 2023

Senior Content Marketing Manager

AspireIQSenior Content Marketing Manager

Sep. 2020 - Jan. 2022

Content Marketing Manager

AspireIQContent Marketing Manager

Jan. 2019 - Sep. 2020

Content Marketing Associate

AspireIQContent Marketing Associate

Jan. 2017 - Jan. 2019San Francisco Bay Area* Build and manage a rich content/editorial calendar for the AspireIQ blog that attracts a qualified audience to our owned properties (aspireiq.com/blog) * Establish closed-loop analytics for the blog to understand how our activity impacts customers, and continually refine our process to convert them * Use analytics, feedback loops and reporting metrics to ensure content creation strategy is consistent with brand goals. * Create content for newsletters, blog, social media, email campaigns, ebooks etc.

SDR

Jan. 2016 - Jan. 2017San Francisco Bay AreaAspireIQ is a content platform for brands and agencies powered by hundreds of thousands of creators across social media. Our software tools empower in-house teams to build large-scale influencer programs to drive meaningful, measurable ROI. Our clients range from e-commerce brands like MeUndies and Dollar Shave Club to worldwide brands like Walgreens and Calvin Klein.

Marketing and Communications Assistant

UC Berkeley Student AffairsMarketing and Communications Assistant

Jun. 2015 - Jun. 2016Assists in maintaining, updating, and creating marketing materials such as web-based projects, PDFs, videos, PowerPoint presentations etc. Coordinates marketing and communications plans for various departments within Student Affairs. Measures and documents the impact of social media using Google Analytics, then suggests action-steps to increase impact.

Administrative Assistant

UC Berkeley Associate Vice Chancellor's OfficeAdministrative Assistant

Aug. 2012 - Jun. 2016 Effectively communicates with peers, vendors, and senior management  Maintains the record management system Balances multiple tasks with strict deadlines

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