Jaskiran Behl - Project Manager/Consultant, Elegant Studios Inc.

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Work Background

Elegant Studios Inc (Style and Beads)eCommerce Marketing and Sales Manager

Jan. 2024New York, New York, United StatesAs the eCommerce Marketing and Sales Manager, I play a critical role in driving sales and revenue growth through effective marketing strategies tailored to the eCommerce landscape. My responsibilities are the following: Marketing Strategy Development: - Develop and execute a comprehensive marketing strategy specifically designed to drive sales and revenue for the eCommerce platform. eCommerce Platform Management: - Oversee the management and optimization of the eCommerce platform, including product listings, pricing strategies, and promotional campaigns. Digital Advertising and Promotion: - Plan, execute, and optimize digital advertising campaigns across various channels, including paid search, display advertising, social media advertising, and email marketing. - Utilize advanced targeting options and retargeting strategies to maximize return on ad spend (ROAS) and drive traffic to the eCommerce platform. Product Merchandising and Promotion: - Develop product merchandising strategies to showcase key products and drive sales through strategic placement, bundling, and cross-selling. - Plan and execute promotional campaigns, discounts, and special offers to drive conversions and increase average order value (AOV). Conversion Rate Optimization (CRO): - Analyze user behavior and website performance data to identify opportunities for improving conversion rates and optimizing the eCommerce sales funnel. - Implement A/B testing and optimization strategies to improve website usability, navigation, and checkout process. Analytics and Reporting: - Monitor key performance indicators (KPIs) related to eCommerce sales, traffic, conversion rates, and ROI for marketing initiatives. - Prepare regular reports summarizing performance metrics, trends, and actionable insights for stakeholders.

CitiGRCT Risk & Control PMO Lead

Aug. 2023Rutherford, New Jersey, United StatesAs a PMO lead below were a few of my responsibilities: - Manage a multi-faceted projects at the same time. - Own project goals leveraged expertise to inspire a sense of shared purpose within the project team. - Organize new challenges and drive business results. - Use best practice PMO methodology to create a project plan to fit the stakeholders deliver within budget on desired outcomes. - Drive end results of the project as a representative of the business. - Worked closely with the Engineering and COB/DR Teams to define a project scope and objectives for project members. - Prepare, maintain, and submit clear and concise activity/progress reports and time recording/management reports. - Assess project risk potentials and discover potential problems before they occur. - Applied a proactive approach in routinely tracking the project participant progress against project goals. - Identified and amended the approach to the context and constraints of each project. - Constantly working to improve mine and my teams skills through lessons-learned reviews at project completion. - Articulate problems, bring the right people together to solve problems and know when the problem has been properly addressed and closed. - Promote partner involvement through effectively communicating project status upward and to the Client. - Applied lessons learned from recent projects to future projects. - Communicated to all concerned parties project milestones, status updates, as well as any existing or potential customer escalation issues. - Proactively follow escalation and change control processes. - Owned all management reports on a given engagement. - Promoted good working relationships across a project, cultivating the people skills needed to develop trust and communication among all of a project's stakeholders: its sponsors, those who will make use of the project's results, those who command the resources needed, and the project team members.

CitiProject Manager

Feb. 2023 - Aug. 2023Rutherford, New Jersey, United States- Spearheaded the onboarding and implementation of Fusion, Salesforce, and Entrust Cookie Consent Tools, ensuring seamless integration with existing systems and aligning the solution with business needs. - Led cross-functional teams through all phases of SaaS implementation, from vendor selection to go-live, achieving a 20% reduction in onboarding time. - Developed comprehensive project plans, timelines, and budgets for SaaS deployments, meeting 50% of deadlines and staying within 80% of budget. - Partnered with vendors to customize SaaS solutions, ensuring the platform met organizational goals and user requirements. - Conducted user training sessions and created documentation to improve system adoption, increasing user satisfaction by 15%. - Designed feedback mechanisms to continuously assess SaaS performance, leading to closing high risks within Citi infrastructure.

NYU Langone HealthProject Manager

Jul. 2022 - Feb. 2023New York City Metropolitan AreaWorked on the merger project to seamlessly integrate Long Island Community Hospital’s Financial, Supply Chain Management and Reporting function into NYULH's Finance System end to end. Gathered and documented the project requirements, ensuring a comprehensive understanding of the necessary functional and technical specifications to successfully integrate into NYULH's Finance System. Supported Executive by providing weekly updates and bi weekly reports on the progress of the project.

NYU Langone HealthProject Coordinator

Nov. 2021 - Jul. 2022New York City Metropolitan AreaSupported project manager on the merger project to seamlessly integrate Long Island Community Hospital’s Financial and Reporting function into NYULH's Finance System. Supported the facilitation of interactive discovery sessions with relevant stakeholders to understand the business processes. Supported the fit/gap sessions to identify the alignment between the NYULH’s Finance System and the Long Island Community Hospital’s Financial and Reporting function, pinpointing areas of compatibility and those requiring customizations or enhancements. Gathered and documented the project requirements, ensuring a comprehensive understanding of the necessary functional and technical specifications to successfully integrate into NYULH's Finance System.

Roxbury Preparatory Charter SchoolSTEM Teacher

Aug. 2017 - Sep. 2021Boston, MAFrom August 2017 to July 2018, I served as the Pre-AP Chemistry Teacher for 10th grade, managing classroom instruction and curriculum planning. From August 2018 to July 2019, I advanced to the role of AP Chemistry Teacher and 11th Grade Level Lead, where I oversaw grade-level coordination and curriculum development. From August 2019 to July 2020, I expanded my responsibilities as Yearbook Advisor, AP Chemistry Teacher, AP Physics Teacher, 12th Grade Level Lead, and Curriculum Specialist for Upper Grades, leading cross-departmental projects and curriculum initiatives. From August 2020 to July 2021, I continued to build on my experience as Yearbook Advisor, AP Physics Teacher, General Physics Teacher, 12th Grade Level Lead, and Curriculum Specialist for Physics, additionally taking on the role of Science Lead for Grades 11-12, managing comprehensive science curriculum strategies. I concluded my tenure at Roxbury Prep as an Overall Physics Teacher, 12th Grade Level Lead, and Science Subject Matter Expert (SME) for all grade levels, while also serving as the District-Wide Physics Specialist, where I led district-wide projects and strategic initiatives in science education.

Elegant Studios Inc (Style and Beads)Assistant Manager

Jan. 2009 - Dec. 2023New York City Metropolitan AreaAs an Assistant Manager in retail with a focus on the data space, my priorities revolved around leveraging data-driven insights to optimize operations, enhance customer experience, and drive sales. Here's my key priorities: Data Analysis and Reporting, Inventory Management, Visual Merchandising and Product Placement, Customer Segmentation and Targeting, Sales and Staff Performance Monitoring, Customer Experience Enhancement, Competition Analysis and Market Trends, Cross-Functional Collaboration