Next Creative Co.Senior Copywriter & Content Strategist
Feb. 2019 - Sep. 2024Grand Rapids, Michigan, United StatesLead all copywriting and content strategy initiatives at a 20-person creative agency. Advanced from Copywriter to Senior Copywriter & Content Strategist after 3 years. Regularly collaborate with art directors, project managers, designers, and clients on branding and marketing initiatives. Strategize, concept, and write long and short-form branding and marketing copy for B2B and B2C clients. Lead content audits and client discovery sessions for brands looking to refresh their brand and communication strategy. Lead pre-production and act as on-set director for commercial and video shoots. Concepted, wrote scripts, and directed multiple hour-long sales programs for multi-billion dollar foodservice client. Sustained viewership increased by 300% over previous years.