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Work Background
Hope NetworkCreative Communications Lead
Sep. 2024Grand Rapids, Michigan, United States
Next Creative Co.Senior Copywriter & Content Strategist
Mar. 2019 - Sep. 2024Grand Rapids, Michigan, United StatesLead all copywriting and content strategy initiatives at a 20-person creative agency. Advanced from Copywriter to Senior Copywriter & Content Strategist after 3 years. Regularly collaborate with art directors, project managers, designers, and clients on branding and marketing initiatives. Strategize, concept, and write long and short-form branding and marketing copy for B2B and B2C clients. Lead content audits and client discovery sessions for brands looking to refresh their brand and communication strategy. Lead pre-production and act as on-set director for commercial and video shoots. Concepted, wrote scripts, and directed multiple hour-long sales programs for multi-billion dollar foodservice client. Sustained viewership increased by 300% over previous years.
Ferris State UniversityMarketing Communications Specialist
Oct. 2017 - Mar. 2019Grand Rapids, MICreated all content and strategically managed social media calendar for Ferris Statewide’s Instagram and Facebook accounts. Instagram followers increased from ~200 to 1k during my tenure. Created and led Statewide Stories content marketing initiative to celebrate non-traditional students at all 24 statewide campuses. This included conducting video interviews, shooting photography, and writing web stories using SEO via WordPress CMS.
FOX 17News Producer
Oct. 2016 - Oct. 2017Grand Rapids, MIStarted as Weekend Morning News Producer and was promoted to producer of the 4:30am weekday show after 6 months. The 4:30am show was the top-rated program in its time slot during my tenure. Spearheaded “snackable” social video initiative with the digital team. Wrote, edited, and produced 2-3 60s "snackable" videos daily for FOX 17's Facebook, Instagram, and Twitter. The top-viewed video received 900k+ views—a 400% increase. Managed breaking news, wrote stories for web and scripts for broadcast on tight deadlines, and managed all anchor and reporter communications before, during, and after each show.
Fox Sports DetroitFeature Producer and Editor
Nov. 2013 - Oct. 2016Detroit, Michigan, United StatesStarted as a Production Assistant and Studio Editor and was 1 of 15 PAs to be promoted to Feature Producer after 1 year. Wrote, edited, and produced two features per week for Detroit Tigers, Pistons, and Red Wings pregame and postgame programming using Avid Media Composer. Nominated for an Emmy for 'Remembering Ernie Harwell' feature (2015). Compiled 2014/15 Emmy-winning FOX Sports Detroit Station Excellence Reel.
Carbon Media GroupVideo Marketing Specialist
Jul. 2013 - Nov. 2013Aggregate outdoor and agriculture video content together for both our YouTube network and our online TV Network.
Manage all partner relations.
Market all YouTube and other video content across our network of websites.
Girl Scouts Heart of MichiganCommunications Specialist
Jan. 2013 - Jun. 2013Lansing, Michigan AreaI help monitor and maintain all social networks. I also create videos to help promote the council, and I reach out to local networks to increase our reach and increase council traffic.
Fox 47 NewsProduction intern and Michigan's Big Show content producer
May. 2012 - Aug. 2012I edited commercial promos and help provide visual content for Michigan's Big Show a few days a week.
The RushSocial Media Assistant Manager
May. 2011 - Aug. 2011I created a viral video campaign, explored new social media outlets, and ran all the social media pages.
Michigan State University Communications and Brand StrategyWeb and New Media Intern
Oct. 2010 - Jan. 2013MSU• Provide a student social media perspective for MSU President Lou Anna K. Simon.
• Make videos and write blogs to help provide student perspective on life at MSU.
• Create social/post plans for designated weeks during the school year.
• Engage with the MSU community via social media platforms
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