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Work Background
Visier Inc.Sr. Demand Generation Manager
Oct. 2022Vancouver, British Columbia, CanadaI lead integrated demand generation strategy, overseeing multi-channel campaigns that drive pipeline growth and align closely with sales objectives. I collaborate with product marketing, content, digital, and sales teams to architect full-funnel programs across email nurture, paid media, ABM, webinars, and events. My focus is on campaign orchestration, funnel optimization, and cross-functional alignment—owning campaign briefs, performance tracking, and strategic refinement. I leverage Generative AI platforms like ChatGPT, Gemini, and Claude to accelerate content creation, personalize outreach at scale, and optimize messaging across touchpoints. I work with tools like Marketo, Salesforce, LinkedIn Ads, and Google Analytics to ensure consistency in targeting, messaging, and attribution. I regularly report on campaign performance and provide insights that shape budget allocation, audience segmentation, and engagement strategy across long B2B sales cycles.
NOW MagazineVP Product, Advertising
Oct. 2021 - Sep. 2022Toronto, Ontario, CanadaLed advertising product strategy for a national media brand across digital and print channels. Spearheaded the development of native advertising formats, branded content initiatives, and programmatic partnerships. Worked closely with sales, editorial, and engineering teams to ensure alignment between ad offerings and platform capabilities. Focused on innovation, monetization, and cross-platform consistency.
Media Central Corporation Inc.Head of Marketing & Product
Jul. 2020 - Oct. 2021Toronto, Ontario, CanadaOversaw marketing and digital product development for a suite of magazines, with a focus on advertiser value, branded content, and media innovation. Partnered with ad sales and editorial teams to create integrated campaigns and develop new ad products. Managed trade marketing and developed media kits, audience decks, and case studies for agency buyers. Directed the roadmap for web and mobile properties, using tools such as Adobe Creative Suite, and Mailchimp to enhance user and advertiser experiences. Balanced editorial integrity with commercial growth.
OneCore MediaDirector Of Business Development
Aug. 2017 - May. 2020Toronto, Canada AreaPromoted to lead new business growth, strategic partnerships, and high-level client strategy during a pivotal expansion phase. Owned the full business development lifecycle—from opportunity identification and prospecting to pitch delivery and onboarding. Partnered with executive leadership to refine agency positioning, develop pricing models, and scale service offerings across SEO, paid media, web development, and content marketing. Worked cross-functionally with account, strategy, and creative teams to deliver solutions tailored to complex client challenges, using Asana, Slack, and Google Workspace to drive alignment and execution. Led strategic planning for top-tier accounts, provided consultative support to clients, and coached junior strategists on value articulation and storytelling.
OneCore MediaContent Marketing & Strategy Lead
Mar. 2015 - Aug. 2017Toronto, Canada AreaLed content strategy and execution for a diverse portfolio of B2B and DTC clients, with a focus on SEO-driven storytelling, conversion-focused messaging, and omnichannel distribution. Developed and managed editorial calendars using Asana, and collaborated with internal teams through Google Docs and Slack to streamline production workflows. Created blog content, landing pages, whitepapers, and email campaigns aligned to business objectives and user intent. Used SEMrush, Ahrefs, and BuzzSumo for keyword strategy, competitive research, and content ideation, while optimizing on-page performance through tools like Yoast SEO. Oversaw distribution across WordPress, Python websites, Mailchimp, and social channels via Hootsuite and LinkedIn. Regularly tracked and reported performance using Google Analytics, and Hotjar, translating insights into strategy pivots that improved reach, engagement, and lead quality.
OrigipostProduct Development Manager
Feb. 2015 - Aug. 2017Toronto, Canada AreaLed end-to-end product development for a mobile-first user-generated content (UGC) app, working closely with design, engineering, and community teams to define, and build MVP features. Managed product roadmaps and sprint planning using Jira, Trello, and Confluence, and collaborated with UI/UX designers to bring intuitive experiences to life. Conducted user research and translated behavioral insights from Hotjar, and Google Analytics into actionable priorities. Partnered with engineering to test API integrations. Acted as a bridge between creative vision and technical execution, ensuring each release aligned with user needs, and business goals.
Wisdek Corp.Communications Manager
Dec. 2012 - Oct. 2014Richmond Hill, OntarioLed integrated communications efforts across a variety of B2B and consumer-facing clients, developing brand messaging, media strategies, and content frameworks that supported campaign objectives. Created press materials, editorial calendars, and blog content in collaboration with creative, content, and strategy teams. Managed media outreach using tools like Cision, and distributed press releases via PR Newswire and Business Wire. Supported social media strategy and content deployment using Hootsuite, while tracking content performance through Google Analytics. Partnered closely with designers and account leads to ensure messaging consistency across earned, owned, and social channels.
Wisdek Corp.Sales Associate
Jan. 2012 - Dec. 2012Richmond Hill, ONSupported business development for search engine optimization (SEO) and search engine marketing (SEM) services, working closely with clients to understand digital marketing needs. Participated in discovery calls and strategy sessions, assisting in the development of performance marketing proposals. Collaborated with account managers to craft SEO and paid media strategies using tools such as Google Ads, Ahrefs, SEMrush, Moz, Gmail, and Google Analytics. Maintained pipeline updates and outreach activity via Salesforce, and stayed current on evolving digital ad trends and keyword bidding strategies.
To Suit Your FancyMarketing Manager
Dec. 2010 - Dec. 201158 Stewart Street Toronto Ontario
Hala Inc. / HoMedicsCorporate Public Relations Internship
Oct. 2010 - Dec. 2010
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