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Work Background
Alderfer Lumber & Live EdgeDirector of Partnerships
May. 2024 - Dec. 2024Central Pennsylvania As the Director of Partnerships, I played a pivotal role in expanding Alderfer Lumber's market presence by developing strategic relationships and driving sales growth. My focus was on creating mutually beneficial partnerships and identifying opportunities to establish Alderfer as a trusted vendor in the hardwood retail and woodworking industries. Primary Responsibilities: *Identified and qualified high-value leads to establish new partnerships with retailers and distributors, expanding the company’s distribution channels. *Conducted sales presentations and follow-up calls to educate prospective partners about Alderfer’s value-added products and services. *Collaborated with retail partners to launch and promote hardwood retail stores, positioning Alderfer as a strategic vendor for sustainable growth.
Short Par 4Director of Junior Golf Initiatives
Jan. 2024 - May. 2024United StatesAs the Director of Junior Golf Initiatives, I led the creation and execution of innovative programs aimed at engaging and supporting the junior golf community. Through strategic planning and collaboration, I positioned Short Par 4 as a trusted leader in the junior golf space, driving subscriber growth and fostering brand loyalty among young golfers and their families. Primary Responsibilities: *Designed and launched junior golf programs in alignment with Short Par 4’s mission, partnering with tours, academies, and organizations to expand reach and impact. *Collaborated with marketing teams to develop targeted campaigns and product offerings, growing the junior golf subscriber base and enhancing brand positioning. *Built and maintained relationships with junior golf organizations, tournament directors, coaches, and families, ensuring initiatives aligned with their needs and delivered measurable results.
Short Par 4Strategic Account Manager
Nov. 2022 - Jan. 2024Lakewood Ranch, Florida, United StatesAs a Strategic Account Manager for 1764 Golf, I drove revenue growth by managing key accounts and fostering long-term partnerships. Leveraging my deep understanding of the golf apparel market and customer needs, I aligned business strategies with client objectives to maximize brand visibility and sales performance. Primary Responsibilities: *Managed and grew strategic accounts, ensuring client satisfaction and achieving sales targets through tailored solutions and exceptional service. *Developed and executed account-specific strategies to expand product distribution, increase orders, and strengthen customer loyalty. *Collaborated with internal teams, including design and production, to deliver high-quality, innovative apparel that aligned with market trends and client expectations.
1st Stop Golf ShopFounder
Aug. 2021*Spearheaded the launch and growth of 1ststopgolfshop.com, overseeing all aspects of business operations, from website design and product curation to digital marketing strategies and customer service, enhancing online presence and sales in the competitive golf apparel market. *Leveraged industry insights and customer feedback to continuously refine product offerings and improve user experience, resulting in sustained revenue growth and a loyal customer base.
Boston Scott Golf ApparelNational Sales Director
Dec. 2020 - Jul. 2021Greater PhiladelphiaAs the National Sales Director for Boston Scott Golf, a disruptive startup in the golf apparel industry, I led sales initiatives to position the brand as a leader in innovative golf fashion. I focused on expanding market share by promoting the brand’s proprietary fabrics, meticulously fitted shirts, and unique patterns that appealed to golfers seeking a blend of subtlety and style. Primary Responsibilities: •Developed and implemented a national sales strategy to drive revenue growth and establish Boston Scott Golf as a competitive brand in the golf apparel industry. •Built and managed a high-performing sales team, providing training and guidance to achieve and exceed sales targets. •Cultivated key retail and wholesale partnerships, leveraging industry insights to expand distribution channels and increase brand visibility.
Apex Strategies, LLCFounder
Mar. 2020Williamsport, Pennsylvania, United StatesAs the Founder of Apex Strategies, I established a boutique consulting firm dedicated to helping small businesses thrive through innovative business development, strategic partnerships, and tailored sales and marketing strategies. I worked closely with clients to identify growth opportunities, implement effective solutions, and achieve measurable results. Primary Responsibilities: •Developed and executed customized business development strategies to drive revenue growth and operational efficiency for small business clients. •Built and nurtured strategic partnerships to expand clients’ market reach and enhance their competitive positioning. •Designed and implemented targeted sales and marketing campaigns, leveraging industry insights to increase brand awareness and customer engagement.
Staiman Recycling CorporationMarketing Director
Oct. 2018 - Feb. 2020Develop and execute comprehensive marketing strategies that enhance brand visibility, drive customer engagement, and promote recycling initiatives across multiple channels, including digital, social media, and traditional advertising. Analyze market trends and customer feedback to continuously adjust campaigns for optimal reach and effectiveness, while collaborating with sales teams to ensure alignment with overall business goals and increase market share in the recycling industry.
The Liberty Group of PAMarketing Manager
Apr. 2018 - Oct. 2018Williamsport, Pennsylvania Area*Directed all marketing, communications, and public relations efforts to support the organization and its subsidiary companies. *Developed and implemented strategic initiatives to enhance brand visibility, streamline communications, and drive business growth across multiple channels.
The Liberty Group of PA (The Liberty Arena)General Manager
Jun. 2017 - Apr. 2018*Oversee the overall operation of the multi-sport facility, managing staff, scheduling events, and ensuring all equipment and facilities meet the highest standards of safety and quality. *Strategize and implement initiatives to increase facility utilization and revenue, including marketing efforts, community outreach, and enhancing the customer experience to solidify The Liberty Arena as a premier destination for sports and entertainment in Williamsport, PA.
Greater Lycoming Habitat for HumanityMember Board of Directors
Dec. 2014 - Jul. 2020
Lamar Advertising CompanyAccount Executive
Jan. 2014 - Jun. 2017Williamsport Area, PennsylvaniaAs an Account Executive for Lamar Advertising, one of the nation’s largest out-of-home advertising companies, I was responsible for driving sales growth by promoting outdoor advertising solutions to businesses in my territory. I worked closely with clients to create effective marketing campaigns, build lasting relationships, and exceed sales objectives. Primary Responsibilities: •Met and exceeded sales targets by prospecting and selling outdoor advertising solutions to qualified advertisers within the Williamsport and State College markets. •Provided exceptional service to existing accounts, coordinating materials for postings, assisting in campaign creation, and fostering long-term client relationships. •Utilized computer tools and programs to identify Co-op prospects, follow up on leads, prepare proposals, and conduct detailed market research. •Maintained accounts receivable and ensured timely client payments. •Continuously expanded product knowledge to identify growth opportunities and secure new accounts, driving revenue and market share growth.
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