Poster StoreSenior Marketing Coordinator & Customer Relations | DACH-Region & Spain
Aug. 2019 - May. 2021Stockholm, Stockholm, SverigeWhen Poster Store opened the Spanish Market I was the one in charge of planning, coordinating, setup and translation of the spanish website, Google Ads account and Marketing strategy, as well of answering customers inquiries & questions via mail. Senior Marketing Coordinator and Customer Relations for the German, Austrian & Spanish Market at an E-Commerce B2C company with Scandinavian interior design products. Influencer Marketing: - Planning, managing and coordinating sales-focused collaboration campaigns with micro-macro influencers from Germany, Austria & Spain.
Analyzing outcomes, focusing on revenue and cost (ROAS) from social media such as Blogs, Instagram and YouTube - Producing over 100 finished campaigns / month on average. (Multiple winner/Top 3 in company-internal competitions - most completed collaborations/month) - Briefing influencers / videocalls - Analyzing market, revenue trends and business challenges, sharing market insights and providing guidance on the market potential. --- Google Ads: - Maintaining the German, Austrian & Spanish account, creating new campaigns and setting up and experimenting with different ad copies, bid adjustment, analyzing sales metrics. - Google Ads set-up from scratch and launch of the Spanish account. - Keyword research --- Customer Service: - Handling and solving incoming customer inquiries via mail through Zendesk - Germany, Austria & Spain. --- Other: - SEO-focused translations and set-up of the Spanish Online-Shop / Website. - Product translations (4 different languages: swedish, english, spanish and german) - Copywriting - Content update on website - Handling Trustpilot reviews - Supporting other markets by assisting customers by mail with their inquiries regarding products, orders, or claims. --- Platforms: Zendesk, Klarna, Adyen, Wikinggruppen-Kontrollpanelen, Unifaun, Instagram, YouTube, Microsoft Office