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Work Background
LÉMI & PARTNERSCo-Founder
Aug. 2023
Istituto Europeo di DesignMasters Lecturer in Digital Marketing
Sep. 2021 - Aug. 2023Florence, Tuscany, Italy
Michelle GemFounder
May. 2018Florence Area, ItalyBuilt a diverse client portfolio, including LUISAVIAROMA, HARITHAND, ANDREA WAZEN, RAYANE BACHA, ATIIMU, EPITOME, HOUSE OF YAMINA, and NO FAKE STREETWEAR. Directed a comprehensive digital marketing team comprising SEO, SEM, social media, affiliate marketing, digital PR, copywriting, programmatic management, and marketing analytics experts. Oversaw global brand guidelines, e-commerce strategies, PR campaigns, co-branding activities, and influencer collaborations. Managed digital transformation initiatives, enhancing client brands' online presence and revenue growth.
LUISAVIAROMA.COMMarketing Manager - Middle East
May. 2016 - Apr. 2019Florence Area, ItalyExtensive marketing strategies focused on growing the middle eastern market.
SEO team management
SEM team management
Social media team management
Affiliate marketing management
Revenue control
Google Marketing tools (Analytics, Business) Partnerships & collaborations (Local & Regional)
Ad campaign management (creation,space booking, budgeting)
Media relations & PR
Consumer analysis Website traffic analysis and improvement
Project creation & implementation along with other departments internally
Regularly updating website features to meet the needs of the region along with the development team
Wow events & exhibitionsProject Manager
Dec. 2013 - Mar. 2015Abu Dhabi - UAEAccount management
Developed and implemented creative & cost effective program
Event coordination and management (fashion shows, product launching, promotion, cultural and art, concerts, gala dinners, school outreach programs)
Business development,planning, budgeting, vendor selection and quality assurance efforts
Research potential upcoming events
Manage resources
Spirit MEMarketing Communications Coordinator
Oct. 2012 - Nov. 2013Beirut-LebanonBranding, tagline and key messaging development
Communications strategies, plans and budgeting management
Planned and launched campaigns
Drafted and managed print, online and social media communications Designing a multi-pronged and comprehensive marketing strategy
Worked closely with clients to identify their needs and challenges and provide solutions
Collaborated with designers and the creative team on marketing materials
Proofed and approved production and printing drafts of promotional materials
Memac OgilvyMarketing Intern
May. 2012 - Aug. 2012BeirutDefined strategy and business plan for tobacco industry (BAT)
Organised due diligence in preparation for sale of business unit.
Created effective messaging using language, graphics and marketing collateral.
Developed partnerships with local businesses to secure third party promotions.
Entered and assigned new leads using CRM tools.
Daily tasks included market research, mystery shopping and network reviews.
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