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Work Background
Co-Founder
LÉMI & PARTNERSCo-Founder
Aug. 2023
Masters Lecturer in Digital Marketing
Istituto Europeo di DesignMasters Lecturer in Digital Marketing
Sep. 2021 - Aug. 2023Florence, Tuscany, Italy
Founder
Michelle GemFounder
May. 2018Florence Area, ItalyBuilt a diverse client portfolio, including LUISAVIAROMA, HARITHAND, ANDREA WAZEN, RAYANE BACHA, ATIIMU, EPITOME, HOUSE OF YAMINA, and NO FAKE STREETWEAR. Directed a comprehensive digital marketing team comprising SEO, SEM, social media, affiliate marketing, digital PR, copywriting, programmatic management, and marketing analytics experts. Oversaw global brand guidelines, e-commerce strategies, PR campaigns, co-branding activities, and influencer collaborations. Managed digital transformation initiatives, enhancing client brands' online presence and revenue growth.
Marketing Manager - Middle East
LUISAVIAROMA.COMMarketing Manager - Middle East
May. 2016 - Apr. 2019Florence Area, ItalyExtensive marketing strategies focused on growing the middle eastern market. SEO team management SEM team management Social media team management Affiliate marketing management Revenue control Google Marketing tools (Analytics, Business) Partnerships & collaborations (Local & Regional) Ad campaign management (creation,space booking, budgeting) Media relations & PR Consumer analysis Website traffic analysis and improvement Project creation & implementation along with other departments internally Regularly updating website features to meet the needs of the region along with the development team
Project Manager
Wow events & exhibitionsProject Manager
Dec. 2013 - Mar. 2015Abu Dhabi - UAEAccount management Developed and implemented creative & cost effective program Event coordination and management (fashion shows, product launching, promotion, cultural and art, concerts, gala dinners, school outreach programs) Business development,planning, budgeting, vendor selection and quality assurance efforts Research potential upcoming events Manage resources
Marketing Communications Coordinator
Spirit MEMarketing Communications Coordinator
Oct. 2012 - Nov. 2013Beirut-LebanonBranding, tagline and key messaging development Communications strategies, plans and budgeting management Planned and launched campaigns Drafted and managed print, online and social media communications Designing a multi-pronged and comprehensive marketing strategy Worked closely with clients to identify their needs and challenges and provide solutions Collaborated with designers and the creative team on marketing materials Proofed and approved production and printing drafts of promotional materials
Marketing Intern
Memac OgilvyMarketing Intern
May. 2012 - Aug. 2012BeirutDefined strategy and business plan for tobacco industry (BAT) Organised due diligence in preparation for sale of business unit. Created effective messaging using language, graphics and marketing collateral. Developed partnerships with local businesses to secure third party promotions. Entered and assigned new leads using CRM tools. Daily tasks included market research, mystery shopping and network reviews.

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