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Work Background
MASAN GroupGroup Chief Digital Marketing Officer (CDMO)
Feb. 2024Ho Chi Minh City, VietnamAs Vietnam develops economically, our consumers and their needs continue to evolve, moving beyond daily essentials to a wider array of tailored products, services and experiences that reflect their modern lifestyles and aspirations. As Vietnamese consumers become increasingly tech-savvy and value convenience, Masan Group has gone beyond being a producer of branded consumer goods and is well on our journey to becoming an integrated offline-to-online consumer-tech ecosystem.
GoogleCountry Head of Marketing for Vietnam
Jan. 2020 - Jan. 2024SingaoreResponsible for connecting the dots - across products, users, partners, media, civic sector, and government - to enable Vietnamese people and businesses to thrive locally and in the global economy. Cross functional leader, people manager, and business builder.
GoogleSEA Head of Strategic Partnership Development for Channel Sales, Small & Medium Enterprises
Jan. 2018 - Jan. 2020SingaporePartnering with technology companies and market leaders across Southeast Asia to empower businesses to succeed with Google advertising solutions. Partnered with industry-leading real estate aggregators, travel OTAs, marketplaces, and SaaS providers to integrate Google Ads into their core solutions.
GoogleHead of Channel Sales for Vietnam, Small & Medium Enterprises
Oct. 2015 - Jan. 2018SingaporeManaged a portfolio of Channel Sales partners, who offer Google Ads to local businesses. Responsible for driving quarterly ads revenue, year over year growth, and business transformation for partners. Enabled our partners and their customers (small and medium size businesses) to grow and thrive in Vietnam with Google ads.
American ExpressSenior Manager, International Business Development for APAC
Jan. 2014 - Oct. 2015Singapore, SingaporeResponsible for core deals negotiations and new business development: Drove growth across Asia Pacific through strategic partnerships, M&A activities, and corporate development within the payments, digital, and loyalty space.
The Boston Consulting GroupConsultant
Jan. 2013 - Dec. 2013Kuala Lumpur, MalaysiaDevised strategy to build business and IT synergies across telecommunication operators across five Southeast Asian countries.
Red Square VietnamPrivate Equity Associate
Jan. 2012 - Dec. 2012Ho Chi Minh City, VietnamRed Square is a private equity and advisory-services firm focused on high-growth businesses in Vietnam across agriculture, media, consumer goods and more. Affiliated with TPG Capital. Conducted due diligence, market research and financial analysis to identify promising investment opportunities.
AccentureTraining & Workforce Transition
Oct. 2011 - Oct. 2012SingaporePrepared global workforce of a leading multinational company to successfully adopt enterprise-wide SAP system across three major regional hubs. Specialised in training new financial accounting and HR management processes.
AccentureNonprofit Sector Consultant & Business Development
Feb. 2010 - Oct. 2011Washington D.C. Metro AreaAdvised national and international nonprofits on business transformations, including investing in information technology, restructuring operating models, and implementing merger.
AccentureCommunications & Change Management
Feb. 2008 - Feb. 2010Sacramento, CA; Washington D.C., New Orleans, LAPrepared workforce to adapt to change by executing skills gap assessment, developing training programs and materials and delivering programs. Successfully implemented change at state pension fund, national US government department, and regional utilities company.
GenieTownMarketing & Sales
Jan. 2007 - Dec. 2008Palo Alto, California, United StatesGenieTown was an early stage, VC funded Silicon Valley startup that was a marketplace for service contractors. I was responsible for Marketing research and analysis, UX/UI development, and Sales to onboard service providers. Drove sales initiatives and managed client relationships, enabling local service providers to promote their offerings.
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