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Work Background
VerituxIndependent Professional
Jul. 2025SingaporeVeritux connects the world’s top independent professionals. We take our name from the Latin words veritas (truth) and dux (guide), as our members seek to be true guides to their clients. Support boards and founders through tailored insight, peer challenge, and foresight facilitation. Engage in peer network of top-tier professionals to exchange strategic learnings.
Advisors CollectiveFounding Member and Director
Mar. 2025Advisors Collective transforms businesses through independent strategic advisory and best practices. Provides strategic advisory to organisations and leaders, advise on governance, transformation, ESG, succession planning. Champions scenario planning, stakeholder engagement and sustainability
Advisory Board CentreCo-Chair (Singapore Chapter)
Feb. 2025Co-Chair of the Singapore chapter of the Advisory Board Centre. Represent Singapore's advisory board professionals within the global network, promote best practices in independent board advisory across Asia, connect emerging advisors to ethical, value-driven board work.
Startupbootcamp and Shell StartUp EngineExternal Mentor
Aug. 2024SingaporeMentor to startups in the Sustainability sector through the Shell Startup Engine, organized in partnership with Startup Bootcamp. Mentor sustainability startups on go-to-market, ESG positioning, and stakeholder alignment. Translate board-level frameworks to founder-friendly action plans.
Singapore Post LtdGroup Senior Vice President, Customer Engagement and Commercial
Nov. 2021 - Mar. 2023SingaporeExecuted enterprise-wide transformation across customer-facing functions and public communications. Elevated governance focus on reputation, stakeholder trust, and brand resilience. Developed playbooks now referenced in portfolio advisory engagements.
Singapore Post LtdHead, International Post and Parcel
Jun. 2021 - Oct. 2021SingaporeRebuilt leadership team for International business and led the transformation from postal to eCommerce logistics.
Singapore Post LtdVice President - International Post and Parcel Transformation
Dec. 2020 - Jun. 2021SingaporeAddressed business profitability, operational resilience and culture change
BRPDirector, Business Growth and Development
Aug. 2018 - Apr. 2020Singapore and Shanghai, ChinaAPAC leadership, build new go-to-market and customer engagement model addressing the sharing and experience economies. Delivered regional strategy and customer engagement model for Asia, targeting experiential economies. Advisory relevance: Market expansion, localisation strategy, customer intelligence.
Harley-Davidson Motor CompanyDirector, Commercial Operations - International Markets
Jan. 2017 - Jul. 2018SingaporeCommercial operations and supply chain management leadership for APAC and EMEA, serving 650+ locations in 70+ countries. Established trade compliance capability for new plant in Thailand. • Led a diverse, multicultural team distributed across Singapore, UK, Japan, India, Australia, China, and Thailand.
Harley-Davidson Motor CompanyManaging Director, China
Jul. 2013 - Mar. 2014Shanghai, ChinaTurned around underperforming business, developed new commercial strategies for dealer engagement, developed city, provincial and national government relations, grew the H-D China business by more than 70% from 2013 to 2014, introduced first-ever retail financing for motorcycles in China, and executed H-D China's most memorable National Rally in 2016.
Harley-Davidson Motor CompanyDirector, Regional Sales Operations,Asia Pacific
Sep. 2010 - Jan. 2017SingaporeEstablished APAC HQ and Regional Distribution Centre in Singapore, designed customer-centric supply chain, built product compliance capabilities in-region, managed product supply from source to customer.
Supply Chain Asia Community LtdAcademy Director
Sep. 2009 - Sep. 2010Singapore and South East AsiaDeveloped curriculum, delivered training courses and assessments for corporations in the areas of supply chain management and procurement. • Awarded the Advanced Certificate in Training and Assessment (ACTA) presented by the Workforce Development Authority of Singapore.
Reader's Digest Asia LimitedOperations Director, Asia
Nov. 2005 - Sep. 2009SingaporeEstablished procurement, production control, logistics, fulfillment and customer service operations for Asia. Consolidated multiple local warehouses into Regional Distribution Centre, built regional customer service capabilities, strategically outsourced non-core work and changed legacy culture.
Menlo WorldwideDirector, Global Automotive Solutions
Mar. 2003 - Oct. 2005SingaporeRegional leadership role overseeing corporate strategy, sales and marketing, PR and program management. Simultaneously led industry vertical to drive the growth of the company's automotive regional related businesses. • Directly led 11 Global APAC account managers and 400+ functional field sales, regional representatives, to oversee 400 critical regional accounts, with 28% revenue growth in 2004.
• Drove and developed company's China strategy.
• Expanded and marketed supply chain solutions within procurement, supply operations, order fulfillment, transportation, warehousing, and distribution for automotive sector customers in the areas of production material, finished product, and aftersales spare parts.
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