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Work Background
Marsia ChatzigeorgiouMarketing Communications Advisor
Apr. 2018AROUND THE WORLD!Independent Consultant / Advisor on 360 Communication Strategies, Media Relations, Content Strategy through all channels (digital + traditional media), Consumer Engagement, Influencer Strategies and approach. Certified Sustainability Practitioner, trained on ESGs, with basic knowledge on SDG and GRI standards. My thesis was to create a Corporate Sustainability Action Plan setting measurable goals and received a 94/100 grade.
Please see my website on projects managed as an Independent Advisor
Estee Lauder Group of CompaniesCommunications & PR Manager /Digital & Social Media Manager / Breast Cancer Campaign project leader
Apr. 2007 - Mar. 2018Greece and Balkans- Led the communication and PR of Estee Lauder brand in Greece, while supervising the Communication and PR strategies for Romania and Bulgaria. Daily communication with media, influencers, and stakeholders. Led all brands’ press events and presentations. Developing and implementing all communications content (product, corporate, event) through all media channels. - Coordinated the digital strategy and budgets of Estee Lauder brand in Greece, Romania and Bulgaria, along with the supervision of the social platforms and influencer strategy plans. Introduced Estee Lauder Greece to the digital world creating disruptive, on-strategy digital & influencer campaigns at the time, for product launches and new e-shop launch. - Project leader for the CSR initiative Breast Cancer Campaign of the ESTEE LAUDER COMPANIES in Greece, Romania and Bulgaria. Planned and organized 11 successful BCC campaigns including the Illumination of 15 landmarks to create awareness and the creation of 11 Pink Ribbon Bracelet Projects to raise funds for the cause.
Reporting to the NY Global Communications Team , NY BCC team and EMEA Digital Team
International Olympic Committee – IOCGames Promotion Section Manager & Communications Function Manager for ATHOC2004
Jan. 2002 - Sep. 2004Athens, Attiki, GreecePre-Games: Responsible for the promotion of the Athens 2004 Games, creating promotional materials and content. Project leader for the evaluation and selection of the Advertising Agency for the promotion of the games in Greece, creating analytical evaluation process reports.
Project Leader for the Volunteer Communication Campaign, planning and organizing 5 major public concerts taking place simultaneously (same day and time) in Athens, Patras, Volos, Thessaloniki and Heraklion with the participation of thousands on people. Organizing these events included close collaboration with various and diverse stakeholders such as City Mayors, Police departments, Coast Police, Traffic ministry, Music Artists, etc.
Responsible for the image of the Games in major tourist exhibitions, ITB Berlin, WTM London. Project leader for organizing the participation, creation and functionality of the Athens2004 booth in these exhibitions. During the Games: Responsible for reporting important communication (non sport related) issues during the games through all venues in Athens and the 4 Olympic Cities (Thessaloniki, Volos, Patras, Heraklion). Trained on media crisis handling (on specific issues).
TAG HeuerMarketing & Communications Manager
Nov. 1998 - Jul. 2001GreecePlanning and overseeing the 360 Marketing plan for the brand in Greece.
Close collaboration with the mother company in Switzerland in the allocation of media and PR budgets.
IWC SchaffhausenMarketing & PR Manager
Nov. 1998 - Jun. 2001GreecePlanning and overseeing the 360 Marketing plan for the brand in Greece.
Close collaboration with the mother company in Switzerland in the allocation of media and PR budgets.
Jaeger-LeCoultreMarketing & PR Manager
Nov. 1998 - Jun. 2001GreecePlanning and overseeing the 360 Marketing plan for the brand in Greece.
Close collaboration with the mother company in Switzerland in the allocation of media and PR budgets.
A & A Radio and TV productionsProduction Manager
Jul. 1997 - Nov. 1998GreeceResponsible for the operation of the company, creating radio programs for local radio stations around Greece. Launced the Video production department of the company
Ogilvy GreeceAccount Manager
Mar. 1996 - Jul. 1997Greece
J. Walter Thompson WorldwideAccount Executive
Mar. 1993 - Dec. 1995Greece
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