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Work Background
FruitionDirector of Growth
Oct. 2024👋 Mentoro has a new look! 🤑 Fruition is the only personal finance app that allows you to aggregate all of your accounts in one place and gives you insights, resources, and experienced humans to help you find financial security.
MentoroDirector of Marketing
May. 2024 - Nov. 2024💪 Conquer Your Personal Finances with Mentoro Join us in changing your relationship with money through stress-free money management, financial education, and access to mentors.
Hardywood Park Craft BreweryDirector of Marketing and Events
Oct. 2023 - May. 2024Richmond, Virginia, United States✨ Lead the Marketing and Events Team and establish strategy on programmatic revenue growth and department budgets
✨ Oversee social media channels totaling over 200,000 fans and followers
✨ Manage Family Tree Beer Club ✨ Create original design work for beer labels, packaging, social media graphics, newsletter content, and display signage
Hardywood Park Craft BreweryDirector of Marketing
Jul. 2022 - Oct. 2023Richmond, Virginia, United States✨ Lead Marketing Team and establish brand strategy including a brand refresh and the design and build out of a new website ✨ Oversee social media channels totaling over 175,000 fans and followers
✨ Manage Family Tree Beer Club ✨ Create and send email campaign for differing audiences (taproom guests, retail customers, Family Tree members, distributors) ✨ Create original design work for beer labels, social media graphics, newsletter content, and display signage
Hardywood Park Craft BreweryMarketing Manager
Jul. 2021 - Jul. 2022Richmond, Virginia, United States
LayrDemand Gen Marketing Manager
Jul. 2020 - Jul. 2021At Layr, we're building #betterbusinessinsurance by taking the hassle out of finding the right coverage for small business owners. We let machine learning do the heavy lifting, allowing our customers to get accurate quotes from A+ rated carriers 100% online.
Hardywood Park Craft BreweryMarketing Manager
Jan. 2020 - Jul. 2020Richmond, Virginia AreaIn my current role, I wrangle and produce all things marketing. An average day could include leading a weekly round-up meeting between internal stakeholders, designing a new beer label, discussing social media updates with my part time helper extraordinaire, organizing an on-brand photo shoot, or one of 800 other things might just need doing in that moment. It's a lot of moving pieces and I enjoy keeping my fingers on the pulse of them all.
Hardywood Park Craft BreweryMarketing Associate
Jan. 2019 - Jan. 2020
Data BlueprintDigital Marketing Consultant
Sep. 2018 - Apr. 2019Richmond, VirginiaI worked with Data Blueprint in a consulting role to establish a digital marketing strategy that worked best for them.
American Civil War MuseumDigital Engagement Manager
Mar. 2018 - Jan. 2019Richmond, VAIn my current role, I oversee the Museum’s digital space including the website, all social media channels (primarily Facebook, Twitter, Instagram, Pinterest, and YouTube), and all outgoing digital communications (e-blasts, e-newsletters, etc.). In addition, I also assist with graphic design projects including exhibit panels, outdoor signage, and social media graphics. I also serve as technology point person for the Museum, helping to manage and troubleshoot issues in the donor database.
American Civil War MuseumMembership Coordinator
Aug. 2014 - Mar. 2018Richmond, VAAn average day as Membership Coordinator ranges from check processing and gift acknowledgements to larger scale event planning and execution. I worked with almost every department to create opportunities to steward current members and entice new ones. I worked hard to create more transparent lines of communication between the Museum and our constituents including the launch of a member e-newsletter and blog. I wrote, designed, and managed the entire membership appeal and acknowledgement process. I did a good amount of grant writing, mostly operational and programmatic. I created social media plans for membership pushes via our different channels. I sat on a Social Media and Rapid Response task force to help drive the direction of the Museum's overall brand and voice on all channels. Most recently, I worked with local artisans and vendors to set up a large craft fair complete with blacksmithing, screenprinting, and a mobile tintype studio. As a result, we exposed new audiences to the Museum, supported our local community of creators and doers, and have integrated numerous new local products in the Museum shop.
University of South Carolina - Office of the RegistrarWeb & Communications Coordinator
Sep. 2012 - Jul. 2014Columbia, South Carolina AreaAs the Web and Communications Coordinator, I created and implemented an updated web presence for the Office of the Registrar including updating information on the main office website, creating several micro sites, and managing several social media channels. As part of the Graduation Planning Services team, I assisted with the commencement process and events including the creation of the commencement programs. I also assisted in the implementation of a new student information system across seven campuses. I was on the front line of assisting students and parents with technical issues and working to create tutorials for faculty, staff, and students.
University of South Carolina - Office of the RegistrarGPS Assistant
Jan. 2012 - Sep. 2012As the Office of the Registrar, I inputted incoming student transcripts and ensured they receive the correct credit for their work. I handled test scores (AP, IB, and CLEP) as well as foreign study abroad transcripts from universities abroad. I also worked with students and other University employees to troubleshoot their issues with course credits. I fielded phone calls and e-mails and presented a high level of customer service to anyone I helped.
University of South Carolina - Institute for Southern StudiesStudent Assistant
Aug. 2010 - Dec. 2011I regularly perform clerical work, which included filing, inputting data, managing databases, and answering phones. In addition to secretarial duties, I have performed research, often searching archives and records and compiling data. I was also in charge of all of the Institute's designed promotional materials, including postcards, flyers, and posters. With my skills in the Adobe Creative Suite, especially InDesign and Photoshop, I was responsible for all materials which were disseminated for Institute event promotion. I worked in conjunction with ISS on our sponsored symposium "War By Another Means: Perspectives on Insurgencies" and produced all of the materials for the conference.
Historic Columbia FoundationWeekend Staff
May. 2010 - Apr. 2012I provided tours of the three historic properties owned by the Foundation. Those properties are the Robert Mills house, the Hampton Preston house and the Manns-Simon cottage. Each property has their own separate hour-long tour, which must be memorized and then presented to guests. On a typical day, I am responsible for 3-6 different tours. While the tours are a majority of responsibilities during the day, as a weekend staff member I also staffed the gift shop, welcomed guests, fielded questions regarding the historical importance of the properties, ran the register, and tried to make the experience enjoyable and informative for the guests. In addition to being a member of the weekend staff, I also work on the rental staff, supervising events and rentals at our various properties. The responsibilities of this position includes readying the property for guests, remaining on site during the duration of the event, and performing end of the day closing procedures.
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