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Work Background
Head of Performance Marketing
160over90Head of Performance Marketing
Jan. 2022 - Dec. 2024Beverly Hills, California, United States• Lead the performance marketing practice of the Digital Media Services Team. • Achieved sustained business growth through media optimizations informed by data-driven insights. • Designed performance data visualizations that inform strategic decisions that drive conversion volume.
Digital Marketing Consultant
PaperChase CorpDigital Marketing Consultant
Jan. 2021Marina del Rey, California, United States• Fractional CMO and consultancy services for digital marketing media. • Manage P&L operations to maximize business growth and profitability. • Specialize in simultaneously maximizing conversion volume and marketing cost efficiency.
Vice President, Client Strategy
TapstoneVice President, Client Strategy
Jan. 2015 - Dec. 2021Santa Monica, California, United States• Lead client management, media analysis, and strategy to maximize business growth. • Collaborate with media and creative teams to maximize productivity. • Maximize profit and loss operations, enhancing profitability through strategic planning and analysis.
Director, Enterprise Accounts
Revana Digital Performance Marketing (Formerly Webmetro)Director, Enterprise Accounts
Jan. 2012 - Dec. 2014West Los Angeles, CA• Oversaw digital media advertising for top tier enterprise clients, growing acquisition volume and ROI. • Led marketing managers, media partners/vendors, and creative teams. • Elevated staff skills, knowledge, and productivity. CLIENTS • J2Global (BtoB, SMB): Provider eFax and eVoice small business tools. • ProvoCraft (eCommerce): Maker of Cricut, the leading personal electronic cutting machine for crafting enthusiasts and creative DIY projects. • WellPoint (Healthcare, Lead Generation): National healthcare provider. • Lexington Law (Credit Repair, Lead Generation): Credit repair services. SUCCESSES • Executed seasonal media strategies for healthcare client increasing conversion rates by 25%. • Implemented Display and Search retargeting strategies for SMB BtoB client resulting in a 10% sustained lift in conversion volume • Published Whitepaper on maximizing performance display marketing: http://tinyurl.com/l9e8k64.
Director, Digital Marketing
MDC PartnersDirector, Digital Marketing
Jan. 2006 - Dec. 2012Beverly Hills, CA & New York, NYIntegrated Media Solutions was acquired by MDC Partners in 2010. Supervised marketing managers, media partners/vendors, and creative teams. Elevate staff skills and knowledge. Increase revenues. CLIENTS • Meineke (Lead Gen, Automotive): International automotive repair chain. • Consumer Cellular (Cellular, Continuity): No contract plan cellular phone service provider. • ICON Fitness (Fitness, eCommerce): Maker of NordicTrack and ProForm exercise machines. • VNUS Medical (Health & Beauty): Varicose vein treatment. • Medco Health Solutions (Healthcare): National healthcare provider. • United Healthcare (Healthcare): National healthcare provider. • Bath Fitter (Home Improvement): Bathroom remodeling chain. • Champion Window (Home Improvement): Home window replacement chain providing high quality energy efficient windows. • ChildFund (Non-Profit, Charity): International children’s charity. SUCCESSES • Integrated online media strategies with existing TV advertising thereby improving CPA efficiencies by over 25%. • Diversified and expanded client’s digital marketing media mix achieving annual sales volume increase of 100%. • Optimized email marketing programs to achieve a sustained increase in average sales order value of 300%. • Featured in Google Success Story Article: http://goo.gl/I2c6g.
Internet Marketing Department Manager
National Notary AssociationInternet Marketing Department Manager
Jan. 2003 - Dec. 2006Chatsworth, CA• Oversaw all SEM, SEO, and CRM efforts. • Maximized staff productivity through effective leadership and organization. • Developed marketing management and production processes resulting in production increase of 70%. • Produced website site enhancements resulting in sustained revenue increase of 60%. • Built event triggered email strategies that increased email channel revenues ten times or 1,000%.
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