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Work Background
Marketing Director
Chalhoub GroupMarketing Director
Sep. 2023
Co-Founder & CMO
Yaya Middle EastCo-Founder & CMO
Sep. 2023Dubai, United Arab Emirateswww.yayamiddleeast.com
Member
The Marketing SocietyMember
Sep. 2023United Arab Emirates
Head Of Marketing
Chalhoub GroupHead Of Marketing
Oct. 2021 - Sep. 2023
Head of Brand & Content
OunassHead of Brand & Content
May. 2019 - Oct. 2021Dubai, Dubai, United Arab EmiratesManaging a team of 30+ across 5 departments (Branding, Content, Styling, Creative & Social Media)
Head of Brand Marketing
OunassHead of Brand Marketing
Apr. 2018 - May. 2019Dubai, United Arab Emirates
Communications Manager
SEPHORACommunications Manager
Nov. 2014 - Apr. 2018Dubai• Management of PR, Media and Digital teams for Sephora Middle East, including content and influencer management • 360° management of Sephora Collection and Exclusive brand launches (events, PR, media and digital activations), including the launch of multiple 15 brands in the region • Preservation of brand image through impactful social media and digital strategic leadership
Senior Marketing Executive
SEPHORASenior Marketing Executive
Feb. 2013 - Nov. 2014Dubai, United Arab Emirates
Senior Marketing and PR Executive
Chalhoub GroupSenior Marketing and PR Executive
Feb. 2011 - Feb. 2013Dubai, UAE• Management of marketing and PR budget for 5 luxury brands throughout the Middle East to organise corporate ATL and BTL activities • Planning and implementation of brand marketing strategies for GCC region, Egypt and Jordan • Organisation and sponsorship of events and exhibitions to assist with publicity of marketing projects and drive sales • Definition of strict media and PR campaigns, including advertorials and photo shoots for Panarab and local publications • Analysis of market, brand positioning and competition to carry out effective and impactful marketing campaigns
Marketing and PR Executive
ChopardMarketing and PR Executive
Sep. 2009 - Feb. 2011London, UK• Negotiation with the media to generate press coverage and build sustainable relationships in a fast-paced environment • Management of current and potential advertisers aligned with Chopard’s multi-product marketing strategy • Organisation of client and press events utilising extensive celebrity client base (150th Anniversary parties, Cannes Film Festival, Elton John White Tie and Tiara Ball, Imperiale Collection launch) • Allocation and management of budgets to drive marketing activity throughout the UK • Production of press releases for new product launches in English and French
Masters in European Business Graduate
ESCP EuropeMasters in European Business Graduate
Sep. 2008 - Dec. 2009
Project Manager Events and Sales
Incisive mediaProject Manager Events and Sales
Sep. 2006 - Apr. 2008
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