Avatar Agency GroupGeneral Manager - Avatar Agency Cape Town
May. 2018 - May. 2020Cape Town Area, South AfricaI currently head up the Cape Town office the Account Management, Production and Creative Staff, on a number of key clients in various sectors, in an Entrepreneurial Agency. Core Competencies:
Omni Channel Brand Strategy| Integrated Marketing |Retail Warrior| Digital Integration | Brand & Product Launches| Large Scale Sponsorships| Activations & Events | Retail Implementation | Key Client Relationships | Partner Agency Management | Contract & Fee Negotiations |Service Level Agreements | SM&I Audits | Head of Account Management | Operations |Financial Management |Team Building |Team Management Structure | Resourcing Modules | Mentorship & Training | Leadership Our key focus in on a TTL solution for a Petroleum Company, TV and Radio, Print, Assisting with Activations, Sponsorships, and integrating all these disciplines into the Digital and Social space. I have a view of the Social Space, and have even tried my hand at Community Management! Have a handle on various Digital disciplines, from working with the Dev team to create websites that work, to IGTV. the digital landscape is an ever-changing one, and it is an exciting journey to be on. I have a good understanding of the role of Social Media Eco-systems, and how to integrate the various platforms into overarching Above the Line Campaigns to make campaigns gain great traction. We also have clients in the Medical field, Fashion, FMCG and Tobacco industries. I travel extensively between offices, as well as to Sponsorship activations for our clients where relevant.