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Work Background
Freshmark | Shoprite Checkers GroupSenior Packaging & Product Development Manager
Jan. 2012BrackenfellLead product innovation, sourcing strategy, and packaging operations across fresh produce categories within a national retail environment.
Drive development of innovative convenience and value-added fresh produce offerings aligned with market trends and consumer demand
Lead packaging strategy and implementation across national distribution channels, improving product presentation and consistency
Own the end-to-end packaging artwork rebranding process, from concept development to final print execution across product ranges
Collaborate with packaging designers and external agencies to develop, refine, and roll out artwork aligned with brand and commercial objectives
Manage artwork approval, print production, and implementation to ensure consistency, quality, and on-time delivery across all packaging formats
Manage sourcing and procurement of private label packaging to ensure cost competitiveness and supply continuity
Negotiate supplier agreements, pricing structures, and rebate frameworks to optimize margins
Oversee biannual tender processes and manage supplier performance to maintain high service levels
Optimize inventory levels across distribution centres and supplier networks to improve supply chain efficiency and reduce waste
Collaborate cross-functionally with marketing, operations, and suppliers to align product, packaging, and commercial objectives
Shoprite Checkers (Pty) LtdFresh Food Project Manager
Jan. 2006 - Jan. 2012Managed product performance and strategic initiatives across fresh food categories.
Analyzed sales data and market trends to identify growth opportunities and underperforming categories
Led planning and execution of product launches, ensuring alignment with commercial and operational objectives
Evaluated supplier product offerings and identified high-potential products for rollout across divisions
Collaborated with marketing teams to develop promotional strategies and improve product visibility
Built and maintained supplier relationships, including sourcing new suppliers to enhance product range
Managed product labeling, artwork, and production processes to improve efficiency and cost control
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