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Work Background
Zilker PartnersAccount Manager
Sep. 2023Major Duties:
Project Management: Overseeing digital marketing projects, ensuring smooth execution, and maintaining client satisfaction through proactive communication and problem-solving.
Campaign Performance Tracking: Regularly monitoring the performance of digital marketing campaigns and providing timely updates to clients.
Data Analysis and Reporting: Utilizing tools like Agency Analytics, Google Analytics, SEMrush, and HubSpot to collect, interpret, and present data in comprehensive reports to clients.
Client Communication: Acting as the primary point of contact for clients, addressing queries, and ensuring satisfaction through consistent updates.
Client Satisfaction: Maintaining strong relationships with tier 1 clients by promptly addressing their needs and providing regular updates, ensuring high levels of client satisfaction.
Campaign Performance Reports: Generated detailed weekly and monthly reports for clients, providing actionable insights and recommendations for optimization.
Oncenueve EstudioContent Management and Strategic Account
Oct. 2022 - Jul. 2023San Jose, Costa RicaCollaborated with cross-functional teams to define target audience personas, content themes, and messaging strategies that resonated with the customers, clients or brands.
Developed marketing and comercial strategies based on company's buyer persona, product specifications, market data, and budget factors to improve reputation or comercial goals.
Collected and analyzed data on performance indicators to validate and demonstrate successful strategies and exceed sales or engagement goals.
Collaborated with cross-functional teams and establish successful execution of the strategy to effectively meet deadlines.
Conducted research and identify market trends to inform creative direction and collaborate with the design team to develop high-quality creative assets to increase brand awareness.
Builted long-lasting and trusted relationships with my clients, generate reports and communicate results to stakeholders.
Oncenueve EstudioSocial Media Manager
Sep. 2021 - Oct. 2022San Jose, Costa RicaCrafted tailored social media strategies that increased brand visibility, improved reputation, and attracted new users and potential customers.
Ensured consistent, high-quality content across digital channels, optimizing user engagement and enhancing the overall brand experience.
Designed and implemented content strategies for Instagram and Facebook, aligning with overarching marketing goals and brand voice to effectively target both B2B and B2C audiences.
Managed and maintained Instagram and Facebook accounts using Metricool and Facebook Business Manager, ensuring a consistent and engaging brand presence across platforms.
Assisted in creating and optimizing SEO-friendly content, contributing to enhanced online visibility.
I have successfully collaborated with a diverse range of clients, including those in the food industry, social media influencers, mental health accounts, and brands from across LATAM.
Aroma y FuegoCopy and Content Writer
Dec. 2020 - Jan. 2024San Jose, Costa RicaWith a proven track record in crafting error-free copy, I excel in editing high-quality content and creating visually impactful programs designed to boost customer loyalty under tight deadlines. My expertise includes:
Designing and writing original, captivating content for promotional advertisements and marketing materials that engage and inspire audiences.
Developing comprehensive style guides to ensure consistent branding across all projects, achieving a highly innovative online presence that meets and exceeds client expectations.
Creating compelling, engaging, and culturally relevant marketing copy in both English and Spanish, effectively promoting product specifications to diverse markets.
Meticulously editing and proofreading copy to ensure accuracy and adherence to brand style guides, maintaining the highest standards of quality and consistency.
Aroma y FuegoGraphic Designer
Apr. 2018 - Nov. 2020San Jose, Costa RicaCreated original artwork for various communications channels such as Instagram, Facebook and e-Commerce.
Designed templates for social media content such as Instagram and Facebook posts.
Collaborated with content and marketing teams to confirm design compliance with brand guidelines.
Designed and edited media content, such as video scripts and social media posts adhering closely to their brand voice and guidelines.
Design creative digital displays used in online advertising for local businesses, ensuring consistency and adherence to brand guidelines.
Utilize Adobe Creative Suite to develop creative designs and work with clients to gather and define requirements, establish scopes, and manage project milestones.
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