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Work Background
GhFly NetworkHead of Finance and Controlling
Mar. 2024São Paulo, São Paulo, BrazilGhFly is a Top digital marketing, performance and advertisign agency based in Brazil, specializing in maximizing profitability for online operations. GhFly is recognized as a leader in MarTech (Marketing Technology) and is known for its innovative approach to digital performance, combining data, technology, and creativity to help businesses grow and stand out in the market. Leadership of financial, planning, controlling, tax, legal, security, payroll and benefits, IT and facilities team, including 5 group companies.
Ensure the achievement of financial objectives aligned with the company’s growth and expansion plan through Margin reports.
Responsible for the organization's financial performance to keep operational goals, budgets and long-term forecasts using KPIS, Financial Modeling and Dashboards.
Governance: Internal Controls, implementation of policies, procedures and processes, including integrated systems, LGPD, ISO 9001, Data Security.
Automation and integration between tools (Timesheets, Pricing, Margins, EBITDA)
Disclosure of results and financial-accounting performance of the Group
Strong performance in Financial management and Cash optimization
Preparation, monitoring and decision-making based on Contribution Margin reports
Prospecting and follow-up with investors
Tax strategy, regulation and audit
GoogleGoogle Accelerator Program Member
Nov. 2023 - Apr. 2024São Paulo, São Paulo, BrazilGoogle for Start-ups !
Satoshi TechnologyBusiness Mentor
Nov. 2023 - Mar. 2024São Paulo, São Paulo, BrazilSou Satoshi is a one-click full digital wallet platform made specially for Zenialls. They can trade crypto assets and company stocks easily !
PagaleveHead of Finance and FP&A
Jul. 2021 - Mar. 2024São Paulo, BrazilPagaleve is a Brazilian fintech company that offers an unique payment solution called Pix Parcelado. Quickly became the largest brazilian BNPL. Team leader : controlling, FP&A, finance, treasury, accounting, tax, collection and administrative.
NTM analysis, calculation and optimization
Responsible for Accounting books and taxes obligation reports (IFRS, Cosif/Cadocs, Audit)
Treasury Management, Cash Flow and Finance Operations
Budgeting and monitoring
Financial modeling planning
Strategic planning
Relationship with financial institutions (Corportae banks, Trusts and Funds)
Contracts negotiation
Optimization and cost/opex reduction
Implementation of Collection, including: team, systems, ruler, messaging and procedures
Structuring foreign loan operations (FIDC)
Banking procedures
Raising loans and investments (Series A)
Financial management of the Australian Holding
Implementation of compliance framework for Investors
Due Diligence and external audit
Câmara Brasileira da Economia DigitalTax and Accounting Advisor
Jan. 2021 - Jun. 2021São Paulo, Brazilcamara-e.net is a multi-sectoral association in Latin America, dedicated to promoting and supporting the digital economy in Brazil. Their mission is to empower individuals and organizations to engage in secure digital business practices, fostering a sustainable and innovative digital economy in Brazil.
CertisignController and Finance Manager
Aug. 2009 - Dec. 2020São Paulo Area, BrazilCertisign is a retail tech company, providing digital certification in Brazil. Certisign is a leader in identity solutions that ensure the security and legal validity of online authentication, signatures and documents. Main finance Officer with full power representation
Leader of a 33 team rosters Responsible for Finance Planning, Treasury, Billing, Accounting, Costs, Tax, Invoicing, Fixed Assets, Inventory and Societary matters
Budget execution, analysis and follow-up Cash-Flow control and projections. being the first payment approval officer, receivable renegotiation , pricing and cost proposals
Relationship and negotiations with Insurance Companies, Banks and Funding Institutions (FINEP, Investment Funds, FIP, commercial papers, loans, bonds, bank accounts, others) Preparation and analysis of management reports, performance indicators and projections
Administration and monitoring of exchange contracts payment (Suppliers and Shareholders)
E-commerce and payment gateway Company management
Report systems remodelling
Societary restructuring, aquisitions, closing, dissolution, transtion and EM&A
Audit and due dilligences leading
Implementation of eletronic Forms such as ECF , ECD , E-Social, and other SPEDs
Management of tax (Forms and Tax Returns) and accounting (US - GAAP) obligations of the Holding Company in Delaware(US)
CertisignAccounting Coordinator
Apr. 2007 - Aug. 2009São Paulo Area, BrazilLeader of a 7 team rosters Coordination of the departments of Accounting, Costs, Planning, Billing, Tax, Fixed Assets, Inventory ans Societary
Management and drive the internalization of tax and accounting outsourced Cost Accounting and Business Units results measurement implementation
Financial support to Company departments
Preparation, management, and review of the annual budget Directly responsible for the implementation of ERP Mircrosiga Protheus Track, define, and improve of the company’s admnistrative, accounting and financial policies and procedures
Management of accounting, tax, and accessory obligations
Leader of the State and Municipal Eletronic Invoicing (NF-e) vonlunteer project in 2007
Maintenance of corporate documents: books, minutes, bylaws, board resolutions and Central Bank compliance
Focal point in attendance of internal and external audits and Federal, State, and Municipal litigations
CertisignFinancial Analyst / Intern
Apr. 2004 - Apr. 2007São Paulo Area, BrazilAssist the Headquarter transition from RJ to SP Execution of administrative routines
Development of managerial reports (opex, costs, revenues and commission)
P&L actual and forecasts analysis
Responsible for ousourced accounting
Financial support to Company departments
Grupo AbrilControlling Intern
Aug. 2002 - Oct. 2003São Paulo Area, BrazilReporting to Financial Planning Management
Budget (budget and forecast) by cost centres and preparation of P&L Financial analyses (Actual x Budget x Forecast)
Preparation of economic viability studies of projects to support strategic decision-making
New projects P&L analysis
Financial support to Company departments
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