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Work Background
梨视频 (Pear Video)Commonly
Jul. 2018 - Apr. 2021Shanghai City, ChinaCommonly is the world’s first and largest video project devoted to recording China’s human stories for an international audience. Our contributors, a network of ordinary people from around China, travel the length and breadth of the country recording the untold stories of everyday citizens. Through their videos, they encourage those they meet to share their hopes, fears, challenges and successes in their own words. Urban, rural, old, young; everyone has a story to tell. Check it out: https://www.facebook.com/CommonlyVideo/ Responsibilities:
∙ Building a new social media video project (Commonly), brand and team from scratch
∙ Managing social media accounts for Commonly (140,000+ followers), Pear Video (1 million+ followers) and Pear Fun (5,000+ followers)
∙ Selecting, translating, and editing video content
∙ Management and budgeting of online advertising campaigns on Facebook and Instagram
∙ Development of social media policy, employee best practice, video editing standards etc.
Sixth ToneHead of Audience Development
Mar. 2016 - Jul. 2018Shanghai City, China∙ Account management of Chinese & western social media; including Facebook, Twitter, Instagram, WeChat etc.
∙ Strategy development for social media networks
∙ Translation and editing of social content including videos
∙ Management and budgeting of online advertising campaigns on social media, Google and other websites
∙ Reporting on social media and website performance through Google Analytics, social media platform analytics and other analytics software
∙ Development of social media policy and employee best practice
Vianet Group plcMarketing Coordinator
Jun. 2015 - Feb. 2016Stockton-on-Tees-Overseeing design and development of corporate website
-HTML email design and programming
-Developing, designing, editing and proofreading sales collateral
-Developing, implementing and monitoring B2B marketing campaigns for various products
-Generating yearly marketing roadmap and strategy
That's Mandarin Chinese Language SchoolMarketing Manager
Aug. 2014 - Mar. 2015中国 上海-Managing a small team of marketing staff
-Recruiting
-Generating new business
-Liaising with partners around the world
-Website design, editing and content writing
-Managing social media and online marketing
-Translation from French, Spanish and Mandarin into English
-Monitoring online company performance through Google Analytics and Google Adwords
Startup China | 思道睿咨询Program Manager
Aug. 2013 - Sep. 2014Shanghai City, China-Managing a small team of marketing and sales staff
-Producing sales and marketing reports
-Recruiting and interviewing students for work abroad opportunities
-Event management
-Liaising with universities
-Website editing and content writing
-Managing social media and online marketing
Miss Earth ChinaAdministrative Manager
Mar. 2013 - Jun. 2013上海市-Coordinating interns
-Contacting prospective partner organisations -Arranging meetings with organisations
-Attending events
-Creating a Social Media plan
-Creating and updating social media accounts
City WeekendContributing Writer
Jan. 2013 - Mar. 2013Shanghai-Researching and writing art and restaurant reviews
-Adding events and venue information to the website
-Editing and uploaded stories to website using HTML
-Updating company's Pinterest
Freelance Translation and ProofreadingTranslator, Proofreader, Video Editor, Event Coordinator
Oct. 2012∙ Working with companies such as TikTok, Xiaomi, Alibaba, Tsinghua University, and Dior, translating and localizing content e.g. UI text and in-game conversations, advertising materials, news videos, interviews, etc. from simplified Chinese to English;
∙ Copywriting content including marketing collateral, technical manuals, B-to-C emails, UI text, etc.;
∙ Proofreading Chinese to English translations;
∙ Editing Final Cut and Premiere videos, adding After Effects animations;
∙ Organising events for children’s groups ranging from 10 to 60 participants. Events include children’s activity days, children’s birthday parties, cooking workshops, toddlers’ story time, etc.
FMG LtdCustomer Services Assistant
Aug. 2012 - Dec. 2012英国Huddersfield-Answering phone calls
-Liaising between drivers, garages, insurance and companies
-Using FMG's bespoke online system
-General customer service and support
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