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Work Background
SafiloCountry Manager
Aug. 2023 - Dec. 2024BrazilAs Country Manager of Safilo in Brazil, I am proud to have achieved double-digit growth in just one year, even as the broader market remained stagnant or declined. This success was driven by strategic initiatives, a deep understanding of market dynamics, and a strong focus on team collaboration and partner relationships. By prioritizing innovation, operational excellence, and customer-centric strategies, I was able to not only exceed expectations but also position the business for sustained growth in a challenging economic environment.
SAFILO DO BRASIL LTDASenior Director Marketing Communications
May. 2019 - Aug. 2023BrazilAs Head of Marketing and Communication at Safilo Brazil, I had the privilege of driving impactful strategies that elevated the awareness and visibility of over 20 prestigious brands within the group's portfolio. My role encompassed fostering strong relationships with key industry clients, actively contributing to collection development, and managing critical aspects such as inventory, B2B and B2C activities, and event planning for both internal and external stakeholders. I also prioritized data-driven decision-making, leveraging market insights and customized research to guide strategic initiatives. By integrating AI into planning, relationship-building, and sales activities, I introduced innovative solutions that enhanced efficiency and outcomes. Alongside managing budgets with precision, I focused on creating meaningful connections between brands and clients, consistently delivering value and measurable results in a dynamic and competitive market.
LuxotticaSenior Brand Manager
Mar. 2012 - Dec. 2018LuxotticaBrand development, consumer activation activities, brand awareness, PR, media, website UI and advertising revenue. Strategy Development of several Brands, such as Ray-Ban, Vogue, Ralph Lauren, Giorgio Armani, Burberry, and guerrilla entry Price Brands, leading marketing activities, such as Communication, product mix, trade MKT, Public Relations and events.
Nominated as criative reference for 4 years within the Group. Gestão de diversas marcas do portfolio da empresa, dentre elas Ray-Ban, Vogue, Ralph Lauren, Giorgio Armani, Burberry e marcas de entrada, na liderança das atividades de marketing, englobando comunicação, produtos, trade MKT, Relações Públicas - PR e eventos.
Indicada como referência criativa por 4 anos no Grupo.
OakleyRetail Manager
Oct. 2006 - Jul. 2010São Paulo Area, BrazilOakley retail project implementation, with focused on building concept and identity of the Brand. During 4 years, I was responsible for negotiating with malls, hiring and training sales staff, inventory and replenishing management, sales and goals definition in 5 independent stores, in different capitals. Implantação do projeto de lojas flagship da Oakley, dentro da proposta de construção e conceito de marca no Brasil. Durante 4 anos, fui responsável por negociações, contratação e treinamento de equipes, gerenciamento de estoque, vendas e metas nas lojas de 5 capitais no país.
OakleyTrade Marketing Manager
Sep. 2002 - Jan. 2010São Paulo Area, BrazilDuring the implementation of the startup Company in Brazil, I was responsible for elaborating, implementing, segmenting clients and mix of products, and measuring results of trade MKT strategies.
The most significant tasks were definition and implementation of visibility strategies, and distribution among clients, in a multi channel environment (surf, sport and optical).
At the time, was rewarded for 2 years as the best Global Trade MKT Manager of the Company. Por ocasião do startup da empresa no Brasil, foi responsável por elaborar as estratégias de segmentação e distribuição nos pontos de vendas, e mix de produtos.
Definição de estratégias de visibilidade nos pontos de venda e diferentes canais (ótico, esportivo, surf), das diferentes categorias de produtos disponíveis no Brasil;
Por dois anos consecutivos recebeu o prêmio de Melhor Trade-Marketing da Oakley mundial.
LuxotticaMarketing Manager
Mar. 2002 - Dec. 2018São Paulo, São Paulo, BrazilSubsidiary in Brazil
Claro Empresas - Ética TelecomCRM Coordinator
Mar. 2001 - Aug. 2002São Paulo Area, BrazilCoordinating efforts, combined with several different areas, focused on retain and manege customer loyalty, through segmentation activations, CRM, Database MKT Analysis and driven events tailor made for different consumer profiles. Retenção e fidelização de clientes A e B por meio de ações de segmentação, CRM, Database MKT e eventos customizadas para diferentes perfis de consumidor.
Harte-Hanks Data TechnologiesCRM Specialist
Jan. 1998 - Jun. 2000Orlando, Florida AreaResponsible for a portfólio of 120 clients of small and intermediate sizes in US, within the financial sector, with a role of retaining and fidelizing clients, through continuous follow up, database finantial analysis, online and in loco training, in more then 40 American States. Responsável por uma carteira de 120 clientes de pequeno/médio porte nos EUA, dentro do setor financeiro, garantindo a retenção e fidelização de clientes, através de acompanhamento, análises gerenciais, treinamentos presenciais e online, em mais de 40 Estados americanos.
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