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Work Background
Yango AdsHead of In-App Monetization and Growth @ Yango Ad Network
Dec. 2024Cyprus
YandexIn-App Monetization NewBusiness and Growth Lead
May. 2024Cyprus
YandexHead of mobile partners acquisition
Oct. 2021 - May. 2024Moscow, Moscow City, RussiaI am leading a team of senior professionals in charge of the inapp publisher partnerships across the world (Europe, MENA, Americas, APAC) that is growing our direct supply relationships, including the rollout of Yandex SDK. My scope covers the strategic development of key supply sources, as well as driving overall strategy by working closely with the demand and product team on generating market intel, gathering ideas, and identification of product needs. I organized multiple live and virtual events (panels, roundtables), PR, and case studies together with our partners.
AppsFlyerPartner Development Manager
Jan. 2021 - Sep. 2021Moscow, Moscow City, RussiaDuring this year I developed and grew partnerships with mobile companies and agencies in the region (1000+ companies in total).
- I communicated AppsFlyer’s solutions and its unique advantages in the marketplace
- I helped partner and agencies to integrate with Appsflyer by providing detailed support and helped them troubleshoot connections.
- A delivered more than 50 trainings to partners through webinars, and face to face meetings (incl. iOS14+ launches and user data restrictions).
I was responsible for creating and providing continuous product and competitive feedback through internal feedback loops.
CriteoStrategic Publisher Partnership Director, Russia&CIS
Aug. 2017 - Aug. 2020Moscow, Russian FederationLeading the supply team in Russia and CIS. Responsible for maximizing Criteo's spend and forming long term, mutually beneficial partnerships with the largest publishers in the region. Responsibilities: - Adjusting company strategy to market specifics and setting goals and priorities for the team (quarterly, annually)
- Responsibility for setting challenging but achievable targets for the team and building a pipeline to get there. - Managing top strategic partners in the region (Yandex, Mail.ru)
- Providing expert technical support to top publishers.
- Collecting market feedback and collaborating with analytics, TS and R&D to adjust Criteo products to local needs. During last 3 years we have successfully finished integration of Criteo direct bidder in more that 2000 websites in the region, that makes Criteo one of the largest advertising networks in open internet in Russia. Also we built direct connection with local tech giants Mail.ru (both web and inApp) and Yandex (web).
YandexHead of Video Projects
Aug. 2016 - Aug. 2017Moscow, Russian FederationIdentifying strategic opportunities for Yandex on Russian digital video market. Creating plan providing strategic directions for Yandex to succeed in digital video advertising, Define KPIs, goals and roadmap of required actions. Interact with Product and Developers teams to establish consistency between product developing and commercial/sales strategy. Working closely with customers and agencies for collecting feed-back for product improvement. Align and manage relevant stakeholders both internally and externally.
IMHO VIMarketing Director
May. 2014 - Aug. 2016Moscow, Russian FederationBusiness:
Defining, developing, and implementing marketing plan providing strategic direction for IMHO Vi business.
Managing interaction with Commercial department, IT department and Sales to establish and maintain consistency between Product portfolio & Company strategy.
Working closely with Partnership and Commercial teams for existing products/solutions' improvement.
Identifying strategic opportunities on Russian advertising market, defining actionable plan and the roadmap to get there. Involving, align and manage relevant stakeholders across teams, drive a successful implementation. Market research:
Collecting and analyzing data and information that is valuable to IMHO Vi business.
Investigating Russian Ad market activity
Analyzing published data and statistics
Evaluating past performance of a products' sales
Assessing future trends
Coordinating research projects. Communications:
Defining & conceptualizing communication plan including events, sponsorships, and public speaking.
Working closely with PR and communications team to build consistent communication with press. Management and supervising:
Supervising and providing active mentorship to Marketing team to support implementation of projects and product initiatives.
Leading cross-functional activities to drive innovations and launch new products. For the last 2 years market share of IMHO Vi grown on 2%, video advertising segment share - on 5%. IMHO Vi's growth rate overcame the growth of Russian digital ad market significantly.
GoogleBrand Activation Specialist
Nov. 2011 - Apr. 2014Moscow, Russian Federation- Partner with Sales organization to shape solutions-oriented approaches that include Branding products (working on strategic pitches and custom built engagement platforms).
- Presenting in internal and external workshops and events to clients, media and creative agencies.
- Drive Branding evangelization, product knowledge with the Google Sales Teams and adoption rates in Russian market.
- Drive new product adoption and new features of current products through strategic support of sales activities.
- Monitor supply and demand of video inventory. - Working with Marketing as a consultant on the promotion of Branding products.
- Supporting sales and agency team in training them in Branding products.
- Represent sales and contributing to product development by identifying gaps and deficiencies at the country level. - Develop recommendations and drive implementation of branding products.
Cheil Communications RUSDigital director
Nov. 2010 - Nov. 2011Moscow, Russian FederationMain Client: Samsung Electronics, one of the largest Consumer Electronics companies in
the world with high interest to digital advertising segment.
- Digital ATL budget planning (supervising of buying negotiations, commitments etc.);
- Supervising and personal responsibility for campaigns of Telecom section (about 2-5
campaign per quarter, average budget $0,7-1M per a campaign).
- Developing digital strategies for all products of Samsung Electronics;
- Creating presentations and presenting proposals to Client;
- Creating ideas for non-standard communications (The volume of non-standard
placements, incl. Youtube projects was increased);
Volume of digital in media split is increasing constantly.
SvyaznoyInternet Director Svyaznoy Club
Dec. 2009 - Nov. 2010Moscow, Russian Federation
AdWatchGroup account director, Special project director
Jul. 2007 - Dec. 2009Moscow, Russian Federation
LiveJournalEditor | Celebrity department
Nov. 2006 - Jul. 2007Moscow, Russian Federation
Russian Internet startupsPR director, Business developing director, owner
May. 2005 - Jul. 2007
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