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Work Background
KinessoMedia PMO
Jul. 2024Sao Paulo, BrazilResponsible for optimizing and standardizing media processes to ensure excellence in execution.
Responsible for developing and maintaining processes to ensure operational efficiency. Quality assurance processes for campaigns to be activated
Responsible for implementing project management methodologies, performance measurement and progress reporting.
Performance assessment of active media campaigns
Monitoring of key media KPIs
Liaising with project leaders, key stakeholders and digital teams. Local outreach.
Member of the regional digital team.
WPP Media ServicesMedia Strategy Director
Jul. 2023 - Jun. 2024São Paulo, BrasilI am responsible for managing the CommsPlanning and Investment fronts in the WMS Product team, which is a cross-agency unit composed of the agencies F.biz, Grey, VMLY&R, Mutato and Ogilvy. Our goal is to develop media teams to their best potential through training, methodologies and strategic follow-ups with clients.
Cheil BrasilPerformance Marketing Center Manager
Mar. 2023 - Jul. 2023Sao Paulo - BrazilDigital performance leader responsable for the management of the data and insights team, contributing to the strategic process through briefing generation, research design, implementation and analysis and intelligence support. Complement to the continued success of the client's creative and strategic work. Client: Samsung
OneMidia Manager
Mar. 2022 - Mar. 2023São Paulo, BrasilResponsible for both media and acquisition marketing, strategy management, execution and optimization across all channels, and tactical operations online and offline. Assistance in planning for PITCHS with my board.
Related areas: BI, media, planning
Clients: Bradesco and Bayer
Frat DigitalPerformance Manager
Nov. 2019 - Nov. 2021São Paulo, BrazilLeadership of a team of 9 people, developing strategies that lead to the generation of new leads and consumers through on and off marketing campaigns. Responsible for the entire performance department in terms of acquisition marketing, strategy management, execution and optimization across all channels and for the day-to-day tactical and strategic operations of the business as well as supporting sales and marketing analytics in order to drive improvements performance and reporting.
Related areas: BI, media, creation, CRM, Inbound, SEO
Customers: Varied segments where 20% in B2B and 80% in B2C
PagSeguroFull CRM Analyst
Jun. 2019 - Nov. 2019São Paulo, BrazilContribution to achieving the expected results for the area, meeting standards, executing routines, conducting projects related to the area; Campaign planning for products and portfolio; Conducting the management of communication channels, ensuring the periodicity of updating content and performance; Monitoring results and identifying opportunities for improvement in relationship rules; Identification of the most effective communication/interaction channel (Email Marketing; SMS; Portals; Telemarketing); FUP with product managers the strategic information and potential growth of the portfolio;
Related areas: BI, media, creation, CRM
Products: PagBank, PagSeguro (Long Tail wallet)
Fess'Kobbi ComunicaçãoBusiness Unit Manager
May. 2018 - May. 2019São Paulo, BrazilSegmented core account management: Management of a team of 7 people contemplating deliveries of digital and offline campaigns. BI analysis using DMP and Data Vis tools, implementation of systems to deliver data in real time. Billing responsibilities - cash flow control, additional financial adjustments and presentation of quarterly projections. Organization of team salaries + quarterly bonus based on KPIs.
Related areas: BI, media, creation, finance, projects, legal and planning
Client: Cruzeiro do Sul Group, Methodist College, São Judas College and SEB Group
Amper.agAccounts executive
Apr. 2017 - Apr. 2018São Paulo, BrazilAgency X client integration. Action 360 at the company; Approving content and social media strategy, issuing internal orders and requesting quotes; integration between areas involved in deliveries, financial reporting to the client, monitoring the creation process; defense of campaigns together with the team;
Related areas: BI, media, creation, finance, projects
Client: Thomson Reuters (tax, tax, legal and foreign trade area. B2B)
SalemDigital Custumer Service
Oct. 2015 - Nov. 2016São Paulo, BrazilAgency X client integration: digital service, monitoring of social networks, off and on campaign planning and financial control of the account, suggestions and guidelines for actions for the client, organization of internal production.
Related areas: BI, media, creation, financial, legal
Client: Huawei B2B
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