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Work Background
FRQNCY MediaMarketing and Business Development Specialist
Nov. 2022 - Sep. 2023- Creating listener analytics reports for clients of our branded podcast production. - Creating detailed audience growth strategies for clients. - Supporting CEO on new business outreach and strategy. - Creating editorial calendar for written content, writing blogs, and editing press releases.
Tink MediaMarketing & PR Specialist and Writer
May. 2022New York, New York, United States- Leading PR campaigns for ongoing and new podcasts including Kelly Corrigan Wonders, and podcasts under Whetstone Radio. - Managing PR campaigns for authors. - Creating editorial calendar of Podcast Marketing Magic. - Curating and writing Podcast Marketing Magic.
Recordical®Content Creator and Curator
Apr. 2022 - Aug. 2023Recordical is a multifaceted membership platform designed to empower audio creators globally. With our self-service smart studios, rental recording equipment, and a Masterclass level of digital content, we help audio creators make magic. At Recordical, Shreya is: - Writing Audio Currents – an audio industry newsletter.
- Creating an editorial calendar for blogs and mini-courses.
- Writing detailed blogs and e-books for audio archetypes like podcasters, streamers, producers, voice actors, musicians, and video influencers.
FRQNCY MediaSenior Content Writer
Apr. 2022 - Nov. 2022- Develop and manage the editorial calendar for blogs - Develop voice and tone guides and act as the gatekeeper of messaging, tone, and voice - Write B2B-focused blog posts, articles, and insight reports in FRQNCY’s voice on a wide variety of topics ranging from podcast best practices to company updates - Write B2C-focused blog posts, articles, newsletters, and other digital content
- Write copy for digital channels, including social channels, newsletters, and websites
MultipleContent Creator and Curator in Podcasting
Nov. 2020- A few years ago, my journey in podcasting began with curating and writing for Inside.com. I've since collaborated with podcasters and companies of all sizes in crafting their content for growth. These include but are not limited to: Tink Media, Sounds Profitable, Gumball, Signal Hill Insights, and RSS.com.
- Additionally, in April 2023, I launched Shreya's Audio Affairs on Substack - https://shreyasaudioaffairs.substack.com/. The Audio Affairs consist of niche podcast playlists called NicheCasts, guest posts from other lovers of different types of audio, and actual Love Letters to Sound.
Elevate Ultimate AcademyMarketing Director
Nov. 2020 - Apr. 2022Vancouver, British Columbia, Canada
Inside.comWriter
Aug. 2020 - Apr. 2023I curate the podcast newsletter for Inside.com. Subscribe at inside.com/podcasting
Nth OpinionMarketing Lead - Join our COVID19 global hackathon | Ask me for more information on how to engage
Mar. 2020 - Jun. 2020Vancouver, British Columbia, CanadaOpen-source and community-driven, AskCo19 is a safe space for verified medical professionals to share real time information regarding COVID-19. Our tool enables our frontline heroes to support each other from halfway across the world. We invite you to learn more about the tool: https://about.askco19.com Started by Nth Opinion as a hackathon, this project has grown at an exponential rate since its official launch on March 15 thanks to our wonderful community of coders, marketers, project managers, content creators, data scientists, and sponsors. We now officially have non-profit status in Canada. Interested in getting involved? Learn more here: http://bit.ly/covid19hackathon Fight the contagion with information!
Inbound RevenueDirector of Account Management
Oct. 2019 - Sep. 2020After a year of working remotely and managing 35+ local businesses for PPC services, I am now the leader of my own team of PPC experts and an integral part of the start-up's marketing efforts. - Studying data to effectively tell a story that will sell
- Communicating with clients to regularly solve problems
- Building lead funnels to generate high quality leads
- Sourcing solutions to boost clients' RoAS regularly
- Combining extensive use of tools like Unbounce, Smartsheet, Zoho, Constant Contact, Woodpecker and Hootsuite to achieve competent results for my company and clients
Christianne's Lyceum of Literature and ArtMarketing Manager
Feb. 2019 - Jul. 2019- Developing and implementing marketing strategies to promote all programs and events - Social media marketing, email marketing, online advertising, word of mouth marketing - Designing, editing and publishing (using Canva) small publications of writing created by children - Sourcing low-budget high-impact solutions for marketing to new customers - Seeking publicity opportunities - Occasional assisting with writers’ workshops and parent and youth bookclubs
- Assisting with planning a fundraiser including acquiring donations for a silent auction
Inbound RevenueClient Success Manager
Oct. 2018 - Sep. 2019- Working with agencies and direct clients to provide integrated digital solutions
- Managing 35+ local businesses seeking to grow their revenue using digital - Researching and training on ways to provide best-practice solutions to PPC, SEO & Social Media Ads
DMS GlobalCustomer Relations Executive (Events)
Feb. 2017 - Aug. 2018Dubai, United Arab of EmiratesDMS Global is a leading business intelligence and marketing solution provider with a portfolio ranging from Project Tracking and Events Management right up to Media (Exhibition Stands Designs & Publishing). We are also the proud representatives of the renowned International Society of Automation. As a Customer Relations Executive for the Events side of the game, my responsibilities include: Event Organization - Working as an integral part of a team to organize medium-to-large scale ISA Technical Conferences - Managing key accounts (vis-a-vis Emerson, Honeywell, Kaspersky) in Middle East & ASEAN Client Pursuit & Lead Generation - Negotiating with companies to achieve mutually beneficial deals
- Liaising with ASEAN National Oil Companies to organize ISA Technical Conferences - Created attractive email campaigns and launching online promotions Internal Milestones
- Designed and presented the current 3-year marketing plan to CEO
- Streamlined client feedback process
Motivate Val MorganMarketing Intern
Jan. 2017 - Feb. 2017Dubai, United Arab EmiratesMotivate Val Morgan, the regional leader in cinema advertising, is a joint venture between Val Morgan, the global cinema advertising giants and Motivate Publishing group. As a Marketing Intern, my tasks included: Research Plan Development
- Assisting the Marketing Manager for a regional Market Research
- Preparing an extensive survey to ensure accurate consumer responses Content Writing - Researching, writing & editing creative content for newsletter
Leo Burnett MENA (Middle East & North Africa)Intern
Sep. 2016 - Jan. 2017Dubai, United Arab EmiratesAs an intern, I was honored to have many of my ideas accepted by my seniors and presented to the clients for new product launches as well as promotional deals. As a Copy-writing Intern: - Assisting the Senior Copywriter for OOH & CSR campaigns for brands including McDonald’s & La Vache Qui Rit - Writing promotional digital copy for telecom giants Du & Omantel As a Communications Intern: - Co-ordinating with Creative and Studio - Liaising with media company to releasing OOH artworks
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