Generations BankVice President, Treasury Management | Business Advisor | Operations Leadership
Jul. 2021Bentonville, Arkansas, United States · On-siteRecruited to shape day-to-day operations of start-up department, working closely with bank executive team to instill vision and strategic plan for growth. Build profitable relationships with 100+ middle market to large corporate clients. Foster loyalty by recommending product solutions based upon business analysis. Cross-sell to optimize profitability and cement alliances. Collaborate across multiple departments, e.g. Marketing, Lending, Deposit Operations, and Finance to advance department goals. Direct and evaluate Administrative Support and Treasury Coordinator. Build positive community relations through volunteer roles and events attendance. Member of IT committee, evaluating opportunities for improved digital platform and products. Work directly with Chief Operating Officer and Chief Financial Officer. Report to Bank President. ==SELECTED ACHIEVEMENTS==
- Architected department infrastructure, including policies, procedures, and processes to support organization performance targets; nurtured through early growth phase and in handling $850M in assets.
- Led streamlined transition of entire client base onto new digital platform while continuing to visit clients and maintain daily schedule.
- Generated 85% increase in fee revenue collected by integrating an accurate reporting system of delivered services.
- Grew Cash Management portfolio 70% within 18 months through promotional material and one-on-one client education on product availability and benefits, including FDIC insurance, bookkeeping software, and merchant services.
- Achieved A rating (best possible) from auditors due to established operations standards and record-keeping protocol.