DDB Health (Omnicom Health Group)Digital Strategy & Analytics Intern
May. 2016 - Aug. 2016Greater New York City Area• Collected data, such as research, analytics, audience profiling, user personas, and strategies for digital marketing campaigns
• Interpreted collected data and discovered trends, weak/ strong assets, and overall performance of client campaign
• Created consumable and actionable deliverables to present to clients and coworkers so that they could accurately and effectively assess campaigns, determine next steps and continuously improve content strategies