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Work Background
WE ARE THE BOARDFractional Chief Creative Officer
Jan. 2025United StatesTHE BOARD is a vibrant community of seasoned fractional leaders who have held high positions in global companies, agencies and start-ups. We create mini DREAM TEAMS of experts that move fast to help brands solve challenges, activate and scale their businesses.
Spin MasterVP, Global Creative Development
May. 2024 - Jan. 2025Los Angeles / New York / Toronto+ Head of full service in-house agency across portfolio of 30+ global brands inclusive of strategy, copy, art direction, design, video production, digital production, campaign / program management, and full scale photo, video and content studios + Lead, direct and inspire all strategy, creative, and production teams on development and execution of global creative campaigns across all touch points including TV/OLV, social, digital, experiential, retail, collaborations, partnerships, etc. + Move brands into cultural zeitgeist with innovative and breakframe creative campaigns and collaborations + Drive change management, scaling agency & studio capabilities and gaining efficiencies + Manage total budget across teams + Source and lead outside agencies + vendors + Partner with Global Markets on all in-market creative, assuring global consistency, resonance and effectiveness + Sample of Brands: Paw Patrol, Rubik's, Kinetic Sand, Monster Jam, Tech Deck, Hatchimals, Etch-a-Sketch, Dora the Explorer
Tailored Brands, Inc.VP, Creative Marketing
Jul. 2022 - May. 2024+ Head of full service in-house creative team across portfolio of direct to consumer retail brands inclusive of copy, art direction, graphic design, video, and digital production + Lead creative teams on brand, seasonal, and product driven campaigns across all touch points including TV / OLV, static, photo and video shoots, social, content, e-commerce, web, retail in-store, display, direct mail, etc. + Source and lead all outside agencies and vendor partners from top ad agencies and production partners to day-to-day executional partners and freelancers + Brands: Men’s Wearhouse, Joseph A. Bank, K&G, Moores Canada
Hello Sunshine OfficialSVP, Executive Creative Director, Head of Editorial / Social Media
Sep. 2019 - Jul. 2022Los Angeles, California+ Direct report to CEO, Executive leader of creative marketing agency consisting of strategy, creative (art direction, design, copywriting), digital video, social media, web, production / post-production, and project management departments. (Built and established full service agency model and processes to maximize efficiency and extend capabilities while also optimizing Editorial team.) + Lead strategy, creative and execution on all O&O channels, creative / campaigns, tentpoles, branded content, partnerships, key launches and more. + Led Social Media strategy + creative across full portfolio of brands (IG + TikTok for Hello Sunshine, Reese’s Book Club, Fair Play, and Reese Witherspoon personal) + Lead and inspire teams to Concept, Develop, Pitch, and Produce best-in-class creative for both unfunded original short-form content as well as short-form branded content. + Managed total budget across full team + Integral leader on DTC business brand building inclusive of both digital and physical product offerings and GTM strategies and creative across a variety of categories. (Reese’s Book Club mobile app, seasonal gift boxes, merch capsules, co-branded wine, furniture collection) + Partner with brands, production studios, talent, and publishing houses to develop and execute strategic creative & marketing initiatives to support our full slate, monthly book picks, and brand partnerships. + Led development of full branding packages (strategy, positioning, visuals, voice) across Hello Sunshine and Reese’s Book Club brands and all touchpoints both internally and externally. + Partners: Netflix, Hulu, Apple TV+, Sony, Amazon, Disney, HBO, YouTube + Brands: Pepsi, Buick, P&G, Google, KitchenAid, Mailchimp, Bumble, Lavazza, SIMI Winery, Diageo, Havenly, Biossance, Draper James, Elizabeth Arden, Reese’s Book Club, Fair Play Life, The Home Edit
Mattel, Inc.Global Creative Director // Sr. Director, Global Marketing Communications
Dec. 2016 - Aug. 2019Greater Los Angeles Area+ Executive Creative Leadership on Barbie brand turnaround resulting in increased sales, astounding global impressions and overall positive shift in consumer sentiment + Lead and direct strategic, breakthrough creative including full Creative Department from start to finish on all consumer touchpoints (TV/video, digital, print, OOH, experiential, live events, web / e-commerce, social, retail, YouTube, apps/games, long and short-form content for Barbie Brand in-house agency as well as leadership and management of all external agency partners (BBDO) and vendors. + Led global creative (including messaging, strategy, and development of first ever Barbie e-commerce site) for "Project Dawn", the introduction of new Barbie body types resulting in TIME cover story (1.4B Global Impressions, 100% Positive Sentiment) + Led concept, pitch, development and global execution of You Can Be Anything campaign; the first ever Barbie campaign to resonate with both girls and parents ("Imagine the Possibilities" launch film garnered 50M views, 718M impressions, 2015 YouTube Ad of the Year, 2016 Cannes Lions, 2016 Clio) + Continued development and extension of You Can Be Anything campaign via various global content, events and activations including the You Can Be a President campaign, Dads Who Play Barbie campaign (53M Views, 500M Impressions) and the most recent Role Models campaign. + Conceptualized, wrote and executed first appearance of a boy in Barbie advertising via Moschino Barbie digital video (3.7M Organic Views) + Launched internal TV/Film department, bringing all video creative and production in-house + Maintain oversight on–and provide direction and toolkits to–Global Markets on regular cadence, including market visits to ensure quality and consistency in creative marketing, branding and advertising worldwide +Manage and oversee all external agency partners and vendors on non in-house items, and during times department scale was needed
Mattel, Inc.Group Creative Director // Director, Global Marketing Communications
Oct. 2014 - Dec. 2016Greater Los Angeles Area
Publicis GroupeAssociate Creative Director
Jun. 2013 - Oct. 2014Greater Los Angeles Area+ Led Creative Direction and Execution on Samsung Mobile Account + Samsung Partners Partners: American Airlines, Best Buy, Whole Foods, AEG, Lebron James, Jay Z, Coachella, Lollapalooza, ComicCon, NBA, SXSW + Instrumental in concept and development of Samsung Rewards On Tap program including partnership with AEG Venues, extending the program to over 5K events and generating 200% increase in Owner’s Hub registrations (212M impressions) + Led creative on product launches resulting in break-frame pitches and launch tactics including the Galaxy Gear Lebron James Half Court Challenge, Galaxy Gear Reality TV Partnerships, and Note 8 Author Series + Concept, development and execution of Samsung Holiday Helpers experiential campaign (9 US Malls, 26K Rewards Fulfilled in 2 Weeks) + Extensive and impactful Creative Direction, writing and presentation skills demonstrated both internally and direct to clients and partners
PITCHAssociate Creative Director
Jul. 2010 - Jul. 2011Greater Los Angeles Area+ Responsible for concept, presentation and execution of integrated creative advertising to satisfy both Burger King and their licensed partnerships Partners: NBC, Hasbro, Nerf, Fox, Universal, Paramount, Marvel, Nickelodeon + Developed Pitch as a new agency, building their advertising department and its capabilities from the ground up + Responsible for seeing all concepts through production and post-production across all media including broadcast, digital, experiential and print/OOH + Developed fully integrated 4th of July campaign that drove Burger King’s drive-thru traffic and sales 14% for the first time in nearly four years + Managed and developed studio team’s presentation development capabilities while adhering to budgets + Led extensive ancillary brainstorm sessions to further develop talent, stay current with trends and generate additional solutions in effort to keep the agency and its brands fresh, attractive and interesting to consumers + Created and ran Agency Culture Committee to improve culture and foster a positive environment resulting in more engaged social listening, keeping agency and talent current and on top of, and ahead of trends
CDM New YorkAssociate Creative Director
Mar. 2009 - Jul. 2010Greater Los Angeles AreaClient: Prolia, Amgen
FreelanceFreelance Creative Director // Writer + Art Director
Jan. 2008United States+ Brand and Creative Development + Direction for Agencies, Brands, Start Ups, Celebrities, and Small Businesses inclusive of Brand Building and Reinvention, Big Ideas, Campaigns, Activations, and all other forms of Advertising, Marketing and Branding across all mediums + Creative Strategy inclusive of Creative + Talent Assessment, Organizational Design, In-House Agency Development, Transformation and Change Management + Lead RFP / Agency Searches pairing Brands with the best Agency partners for each individual need + General Consulting and Brand Planning Brands: Sony, Samsung, Barbie, Audi, AT&T, Burger King, Wendy's, Aquafresh, SONOS, POM Wonderful, Teleflora, TNT, TBS, FX, Netflix, Hulu, Activate Vitamin Water, Disney, BOTOX, Children's Hospital, Hot Wheels, MacAfee, Lantronix, Amgen, Allergan, AbbVie Agencies: McCann Erickson, FCB, Publicis, BLITZ, Rauxa, Ideaology, OneEighteen, UEG, Firestation, ADK America, Kelliher Samets Volk (VT), Riggs Partners (SC), Title TK (NY), Gunn Jerkens, Pacific Communications, Tilllate Magazine (UK)
McCann WorldgroupSr. Art Director + Writer
Mar. 2003 - Sep. 2007Greater New York City Area+ Responsible for concept and creation of original, fully-integrated advertising campaigns across numerous brands both domestic and global Brands: Verizon, Wendy's, Clearasil, Bertolli, I Can't Believe It's Not Butter, Unilever, Band-Aid, Stayfree, Johnson & Johnson, Certs, KOHL'S, Viagra, Lunesta, Pfizer, Glaxo Smith Kline (GSK), New Business + Managed creative process from original idea development complete through to production and post-production + Managed and guided clients throughout the creative, production and post-production process + Managed and developed junior creatives as well as production studio staff + Maintained strong software skills across full Adobe Creative Suite + Developed and maintained extensive presentation skills both internally and directly to clients
Havas LifeArt Director
Jul. 2000 - Mar. 2003Greater New York City Area+ Responsible for print and TV campaign generation on various lifestyle and healthcare brands Brands: NYPD, Kerry Lotion, Four-Way Nasal Spray, Pro2, Levitra, Pravachol, Effexor, Buspar, Aventis, Bristol-Meyers Squibb, Wyeth, Bayer, Schirring-Plough + Developed numerous mixed media pieces from original concept through to production + Responsible for presentation of work both internally and directly to clients + Assisted with generating new business for both new and existing clients via pitch narratives, concepts and materials
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