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Work Background
BBBSenior Designer
Oct. 2022United States
• Curated and launched a vast product lineup, developed all branding, art assets, ads/social media, motion graphics, B2C/B2B Keynotes, product
packaging for a self-care brand, BareBear LLC, and a lifestyle brand, Bearback LLC. • Generated over $100,000 in sales through strategic brand promotion; optimized Wix and Shopify websites with effective SEO/SEM strategies,
produced website and social content, including promo videos, email campaigns, product and 3D imagery, and in-person media shoots. • Launched a B2B turnky service, sourced and managed vendors domestically and overseas for high-quality product and packaging production. • Fostered a culture of learning and creative excellence, while future-proofing the agency by developing skills in Al to support the change in tech. • Completed a AI Product Manager NanoDegree through Udacity. Using AI in the business to achieve better YOY results in all areas.
OneBeat Dance CorpFreelance Graphic Designer
May. 2022United StatesCreate both of the brands (Groove & Reverb) graphic related desires ranging from:
• General brand marketing (ex: signage, passes, etc...)
• Rewards and awards (ex: plagues, metal plates, etc...)
• Various types of merchandise (ex: clothing, bracelets, enamel pins, lanyards, etc...)
S&PSenior Graphic Designer and Production Manager
Jan. 2022 - Mar. 2024Los Angeles, California, United States• Bespoke Packaging Design: Led design and production for high-profile clients like Apple, Netflix, and Disney, delivering visually striking and functional packaging solutions. • Project Management: Handled multiple design projects simultaneously, ensuring clear communication across teams and building projects for budgets up to $150,000. • Promotional Video Production: Created promotional videos for packaging designs using Final Cut Pro and Videoleap to showcase branding and craftsmanship. • High-Profile Collaboration: Worked closely with the CEO, clients, and vendors to meet ‘Kardashian-approved’ standards for all packaging projects.
Advanced Design Tools: Utilized Adobe Photoshop CC, Illustrator CC, 3D Origami, and Boxshot 5 to create precise packaging dielines and prototypes. • Enterprise-Grade Production: Operated high-end machinery, including enterprise printers, laminators, hot stamp (foil) equipment, and CAD cutters, to craft final production pieces. • Social Media & Content Creation: Managed social media presence and created ad content across platforms like Instagram, TikTok, and Reels, using AI tools such as Leonardo AI for enhanced creativity.
Averr Aglow SkincarePackaging Designer & Graphic Design
Jun. 2021 - Jun. 2023RemoteDesign new product labels, product packaging, ads, email graphics and more for a top-quality skincare brand by following their brand guidelines and expanding on their legacy with new ideas and actions.
Bruce’s Bespoke BrandsCreative Director
Jan. 2019Orange County, California, United States•Product Development and Implementation: Overseeing the entire product lifecycle—from initial concept and design to production and quality assurance—to ensure each item meets our exacting standards of craftsmanship and exclusivity. •Client Collaboration: Working closely with clients to understand their specific needs, translating their visions into bespoke creations that reflect their individual style and taste. •Artisan and Supplier Management: Managing relationships with artisans and suppliers to maintain the highest quality materials and techniques in our offerings. •Industry Trend Analysis: Staying abreast of industry trends and innovations to continually enhance our product line and uphold our brand's reputation for excellence.
Bearback LLC & BareBear LLCFounder
Jan. 2019Orange, California, United States• Product Development: Spearheaded the end-to-end development of various premium and original products, encompassing ideation, formulation, packaging, and marketing, culminating in successful sales through a self-built Shopify e-commerce platform. • Self-Initiated Learning: Mastered diverse disciplines, from t-shirt and sticker production to the creation of an original vegan cosmetic line, achieving a 100% customer satisfaction rate with zero returns. • Marketing Leadership: Directed comprehensive marketing strategies across all social media channels, engaging followers and attracting newsletter subscribers. • Web Development and SEO: Designed and developed client websites with a focus on user experience, implementing effective SEO strategies to enhance online visibility. • Brand Consistency: Established comprehensive brand guidelines, including a Visual Stylization Guide (VSG), to ensure consistent brand representation across all communications. •Customer Engagement and Revenue Growth: Maintained a strong record of revenue growth and exceptional customer satisfaction by prioritizing customer needs and loyalty. Collaborated with influencers and advertising agencies to expand the customer base and enhance the overall shopping experience. • Team Development:
Trained and mentored new staff and interns, fostering a positive work environment and enhancing team performance and morale.
AppleTechnical Specialist
Dec. 2015 - Sep. 2016Greater New York City Area•Genuinely aligned with customer’s feelings to help repair their relationship between them and their devices by delivering world-class customer focus to troubleshoot and diagnose concerns while developing the correct solutions
Stingray Graphic & Interactive DesignsLead Designer and Operational Chair
Jan. 2015 - Jun. 2017Bay Shore, New York• Created various marketing materials for clients ranging from 2D art to 3D animations by utilizing various visual design, layout and typography techniques • Taught staff of the organization how to use software such as Adobe Creative Cloud so they could assist our client's needs with a deeper understanding while managing core business aspects such as orders, contracts, invoices, expenses and analyzing client’s feedback
AppleSpecialist & Mentor
Nov. 2014 - Sep. 2017• Mentored and guided coworkers to help improve their interactions by creating training materials and hosting interactive workshops that would support them with building stronger peer relationships and positioning various services to customers. • Top in sales for various fiscal quarters
AppleWWDR
Sep. 2014 - May. 2022Sunnyvale, California• App Review & Compliance: Spearheaded app review processes as an App Review Specialist, ensuring adherence to Apple’s strict standards across the App Store. • Focused on identifying and mitigating risks, significantly reducing illegal activities and enhancing compliance across app submissions. • Training & Knowledge Development: Created impactful training materials for Apple Retail and App Review teams, boosting product knowledge and reinforcing Apple’s policies. Supported app compliance efforts by educating teams on guidelines, contributing to a more secure and trustworthy App Store environment. • Diverse Retail Operations: Developed extensive experience over 3 years in a dynamic retail environment, handling roles from certified technician and back-of-house operations to sales, creative visuals, and customer engagement. Leveraged this versatility to enhance customer satisfaction and uphold Apple’s reputation for quality service.
Becker CollegeAssistant to the Director of Marketing
May. 2014 - May. 2015Worcester, MA• Assisted the Creative Services Manager in developing branding and marketing campaigns for the entire college and all sponsored events • Managed 20+ projects at any given time, maintained the college’s website and social media accounts all while sustaining the department’s overall needs • Reported to the Director of Marketing to ensure workflow was smooth; handled any needs proficiently including calendar upkeep and client appointments • Supported the college’s online presence and brand as a Community Advisor as a lead for questions and concerns that our online community had
Becker CollegeLead Project Manager - Be Well @ Becker
May. 2013 - May. 2014Worcester, MA• Constructed a health and wellness program and mobile app from initial concept (branding and brainstorming) to a usable system (field testing) • Planned, pitched and coordinated engaging activities including intramural and social events to promote the Be Well Program • Recruited, interviewed, hired and supervised 8-10 interns while administering bi-weekly performance reviews and upholding college’s internship requirements • Analyzed user data and feedback to locate areas of strength and opportunities to continuously be innovated with the program's structure and success
Becker College Campus Activities and Leadership Development DepartmentFormal Events Coordinator and Marketing Strategist
Dec. 2012 - May. 2014Leicester, MA• Directed a team to plan and execute formal events for up to 300 guests, including organizing pre-production and implementing logistics ranging from venue, event/music services, marketing and sales • Developed and oversaw a strategic plan and managed a $15,000 budget for each formal event • Crafted and rebranded the Campus Activities Board with a new workflow structure and marketing strategy for planning and hosting events • Organized and assisted the board to stay under the allotted budget for each event and ensured each team member’s responsibilities were upheld
Becker CollegeFirst Year Course Assistant
Aug. 2012 - May. 2014Being a student leader inside a First Year Experience course, which is a course required by all college freshman to take while at Becker College. This course supports students to make them flourish and become accustomed to college life, time management skills, and other aspect that will help them become global citizen’s. My duty is to make sure that the students are understanding the key concepts we go over in class, and to help the professor instruct the class, grade papers, as well as attend events with the students.
Becker CollegeSummer Orientation Leader
Jun. 2012 - Aug. 2013Leicester,MA and Worcester,MAI am a trained peer leader who supervises those freshman and transfer students who attend the over-night orientation sessions. I have groups of students and my goal is to make the students and parents feel comfortable, safe, and welcomed. Also I need to make sure everyone is enjoying their time at the college and are excited to attend Becker College in the fall.
Becker CollegeResident Assistant
Sep. 2011 - Jan. 2012Worcester,MAI am a trained peer leader who supervises those living in a residence hall. I hold responsibilities, including, but not limited to, acting as a para-counselor for students, being a familiar first resource for students with academic or institutional questions, and enforcing residence hall and college policies.
Becker CollegeTitle III Beta Tester for Canvas
May. 2011 - Sep. 2013Worcester MAThe Title III grant that Becker College was rewarded from a foundation to help improve the educational needs of students. Part of the grant money went to the use of a new online learning portal called Canvas. I have the pleasure to beta test the software, and to find any, and all bugs, using different computers, tablets, and smartphones.
Becker CollegeStudent Ambassador
Sep. 2010 - Sep. 2012Worcester,MAResponsible for “Selling” Becker College to potential students and their parents by providing a walking tour of Becker College. Tour involves highlighting all the benefits of, and ways that Becker stands out from the rest of the colleges as a magnificent institution. Answering all questions and helping give potential students and their parents all the information possible for them to make an informed decision about attending Becker. Requirements:
Being kind and respectful to all guests
Being knowledgeable and pleasant
Providing an enjoyable experience as guests learn about what Becker has to offer
“Selling” Becker College as a product
Ruby TuesdayServer
Oct. 2008 - Aug. 2011Deer Park, NY“5-Star” Valued Employee. Capable of taking care of multiple customers at once and ensuring each guest has a pleasant experience. Requirements:
Responsible for greeting, sitting and taking food/drink orders of customers
Providing excellent customer service to all guests Promoting and selling new and featured menu items
Meeting the required sales goal each week
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