Samarosh Madhavan - Growth Lead,

Growth Lead

Influencer Marketing ManagerCommunications ManagerConsultingBusiness AnalystAdvisorCustomer ResearcherContent ManagerEngagement ManagerEmail Marketing ManagerGrowth HackerDigital Ads ManagerMarketingMarketing DirectorCopywriterCRM managerMarketing Analytics ManagerBrand Marketing ManagerSMM Manager

Samarosh Madhavan is a seasoned professional with extensive experience in driving business growth and expansion. Currently serving as a Growth Lead, Madhavan specializes in identifying growth opportunities and implementing strategic initiatives to drive revenue and profitability. He possesses a deep understanding of the market trends and customer behavior, which he strategically uses to devise effective growth plans. Madhavan holds a strong track record of successful campaigns that have significantly contributed to the organizational growth. His keen analytical skills, coupled with his innovative problem-solving abilities, make him an invaluable asset in any team. Madhavan's leadership style is defined by his collaborative approach, inspiring teams to work towards achieving shared goals.

Mashreq BankDigital Growth Lead & Engagement Expert - MarTech & Growth

Mar. 2020 - Jan. 2022Dubai, United Arab Emirates- Achieving customer acquisition target via paid, owned and earned channels - Boosted credit cards and accounts paid performance by 38% at lower CPA's YoY. - Performance media planning and budgeting for product squads (credit cards, deposits, wealth and loans) - Devising engagement initiatives to drive customer and product retention - Conduct A/B tests on creatives, copies, ads, and customer journey web pages for conversion optimizations. - Achieve multi-product loyalty across customer base - Enhanced product penetration by 50% through customer education ad cross-selling efforts - Accelerated customer engagement and activity rate by 19% for cards and accounts - Solidify digital marketing infrastructure foundation across Mashreq Group - Ensure digital measurement, marketing analytics and tracking across multiple departments - Collaborate with product teams to monitor product journeys, facilitate journey optimization and testing - Driving lifetime value & customer engagement experiences, LTV efficiency enhancement by 17% - Building marketing strategy and applying engagement retention framework - Formulate email marketing templates for customer lifecycles through marketing automation based on customer persona - Manage content management operations across bank product portfolio via Sitecore - Customer Data Platform (CDP) - Implementation and operations. Secured marketing savings of 30% within 8 months of inception. - Google Analytics Integrations across Mashreq - tagging, data layer, funnel journey/drop off analysis & data studio dashboard creations - Operate across departments via Agile Methodology - Manage MarTech budgets and P&L - Drive marketing ROI and LTV efficiency for acquisitions, retention and loyalty - Increased customer KYC activations and participation rate by 44% through customer awareness and education.

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