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Work Background
ScheelsAssistant Store Leader
Jul. 2020The Colony, Texas, United States
Deka LashIndependent Business Owner
Aug. 2017Dallas/Fort Worth Area
Sally BeautyVice President Operations
Jan. 2004 - Jan. 2017Promoted to open new markets and to revitalize the growth of underperforming markets in 14 Central US states to accelerate revenue and profit growth. Leads strategic business planning, human resources, store operations, store design and merchandising, sales, shrink reduction, process improvement, and employee retention, training, and development. Directs 3,115 employees. Full authority for $333M P&L.
• Designed retail stores and merchandising plans for 560 stores, increasing sales from $260M to $333M.
• Recognized as #1 region eight of the last 12 years for sales growth.
• Boosted net income from 24% to 27%, contributing $2.75M to the bottom line.
• Partnered with the training team and other operations executives to develop professional six-module training programs for 500+ assistant managers and area managers annually, as well as amulti-year leadership development program for 20 high potential district managers. • Successfully reduced manager turnover from 40% to 22%.
• Increased in-store procedural compliance scores from 92% to 95.2%.
• Reduced shrink from 1.7% to 1%, saving $2.7M annually.
• Developed and opened first prototype store to access real estate sites with 35% less footprint. Redesigned every plan guide to maximize return-on-investment, achieving higher sales per square foot than standard vanilla box stores. Increased sales per square foot 31%, from $357 to $468.
• Pioneered a pro-referral program to boost sales from professional salon clientele, leading to the purchase of an internet start-up that is now generating $4.5M incremental revenue annually.
Sally BeautyTerritory Manager
Jan. 1997 - Jan. 2004Orlando, Florida AreaSelected to rebuild sales results of declining territory and to develop professional leadership for 90 retail stores. Led sales, merchandising, shrink reduction, new store development, site location, and employee development and training. Directed 518 employees and a $36M budget.
• Developed merchandising strategies and plan guides for each store to optimize product mix and consumer engagement, increasing sales 44%, from $25M to $36M.
• Maintained strict cost controls, improving net income from 19% to 22%.
• Opened 14 new stores in Georgia and Florida, contributing $6.3M incremental revenue. • Trained 20 store managers and district managers on store operations, competitive sales techniques, and KPI reporting. Promoted nine managers to district managers.
• Created quarterly shrink awareness week, reducing shrink from 2.4% to 1.7%, saving $200K annually.
• Implemented company’s first assisted inventory management program, restoring missing SKUs, and boosting sales 3-4% year-over-year.
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