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Work Background
Brand & Creative Lead
Zigzag Technologies Inc.Brand & Creative Lead
Jun. 2023Toronto, Ontario, CanadaZigzag Technologies is an innovative company specializing in developing real-time AI powered tools for users and developers. Responsible for the brand management, creative strategy and quality control of all brand and product design of Zigzag Technologies, including but not limited to: brand strategy, brand visual design, product UI/UX design and website development (design & coding). Managing social media team to operate brand's social media platforms and produce visual artworks for online marketing needs. In charge of all art and creative control for AIGC NFTs under Zigzag Technologies.
Creative Strategist
上海笑果文化传媒有限公司Creative Strategist
Mar. 2023 - Jun. 2023中國 上海市Business Corporation Strategy, Advertising & Communication Campaign Creative Planning
Senior Planning Manager
FINDING UNICORNSenior Planning Manager
Oct. 2022 - Nov. 2022中國 上海市FINDING UNICORN is a well-known art toy and art trend IPs company in China. At present, the company's business mainly includes five parts: artist cultivation, IP incubation operation, fashion art product retail, art media promotion and art curatorial and auction. FINDING UNICORN has signed and incubated many of the world's influential top art toys－FARMER BOB, RiCO, ShinWoo, zZoton, FLCORN, AGAN and so one. Responsible for all the FINDING UNICORN Co-branding project planning of Business Developing Department.
Creative Strategy Lead
Hebe Beauty IndonesiaCreative Strategy Lead
Sep. 2021 - Oct. 2022Shanghai, ChinaHEBE Beauty provides surprising products to global market. We offer trendy and technology-advanced cosmetics/skin care solutions to empower women all over the world. Our brands: Y.O.U / GLAMFIX / barenbliss / DE PAREL / DAZZLEME. Lead the Y.O.U brand's creative and design team to carry out continuous branding strategy. Provides creative proposals of new products' content and visual communication. Collab with design team to propose creative plans as part of branding strategy. Control the VI design and advertising (TVC/social media/e-com) execution. Handling the brand creative implementation and be responsible for the outcomes.
Account Supervisor
McCann WorldgroupAccount Supervisor
Mar. 2021 - May. 2021Taipei City, TaiwanResponsible for Taiwanese regional advertisements project of client KAO (Japan). Includes projects of: 1. IMC 2. TV Commercial 3. POSM 4. Regional Brand Ambassador 5. Social media campaigns
Head of Brand & Marketing Strategy
Yeoway 原唯文旅Head of Brand & Marketing Strategy
May. 2019 - Jan. 2020Xuhui District, Shanghai, China
Brand & Marketing Strategist
Yeoway 原唯文旅Brand & Marketing Strategist
Jun. 2018 - May. 2019Shanghai City, China
Senior Account Manager, Brand Trainer
Shanghai Avarte Furniture Co.,Ltd.Senior Account Manager, Brand Trainer
Sep. 2017 - May. 2018Shanghai City, China
Project Managing Assistant
Lee's Creative DesignProject Managing Assistant
Dec. 2015 - Apr. 2017Taipei City, Taiwan

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