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Work Background
Digital Marketing Officer
Fame Bros. LimitedDigital Marketing Officer
Jun. 2023Hong Kong SARFame Bros, a textile trading company, is the parent brand of Cinereplicas, Elly La Fripouille, and Gomee. I execute marketing, sales, and e-commerce operations across multiple Shopify storefronts for Cinereplicas, an officially licensed merchandising company. This involves creating social media content, newsletter campaigns, blog posts, press releases, and influencer partnerships to boost brand growth and sales. Adopting an e-commerce perspective is integral to this role. Contractual partners of Cinereplicas include Warner Bros., MGM, Netflix, DC, the Walt Disney Company, and more.
Community Assistant
GoodNotesCommunity Assistant
Oct. 2021 - Nov. 2022Hong Kong SARApple’s 2022 iPad App of the Year, GoodNotes, is a digital AI note-taking application that offers a seamless handwriting experience on digital paper. With a user base exceeding one million, I oversaw the recruitment of content creators tasked with enriching the app's database with educational materials. Additionally, I collaborated with the marketing team to orchestrate influencer campaigns via paid sponsorships, aimed at showcasing the latest features on the GoodNotes app.
Intern
Colliers InternationalIntern
Jul. 2019 - Jul. 2019Hong Kong SARCompleted a series of ad-hoc tasks as well as facilitated an office move. Gained hands-on experience by shadowing cross-functional team members, and supporting the implementation of a CRM system.

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