Ron Ferguson

CEO & Co-Founder @AXBALL Enterprises & LED Technologies, Inc.

Email Marketing ManagerInfluencer Marketing ManagerMarketingBusiness AnalystConsultingFounderAffiliate MarketingBrand Marketing ManagerSales ManagerInvestor & VCStartup FounderBusiness Development ManagerBusiness OwnerC-level ExecutiveSales & BizDevCEOAssociateAccount Manager

Founded LED Technologies, LLC which manufactured FDA Cleared Light Therapy treatment devices focused on the Pain & Injury Recovery, Anti-aging and Acne segments of the health and beauty marketplaces. Sold company in 2017. •Discovered scientific documentation for LED effectiveness in wound healing, pain, acne, and beauty. •Developed Business Plan for designing, manufacturing, and selling LED products. •Created basic design for full face device and worked with several prototype electronics and plastic companies to complete prototypes. •Initiated elemental format for a TV informercial. •Worked with film company and actors to produce and edit an effective infomercial. •Successfully ran a national, 28.5.min. LED informercial which started the sales of LED devices. •Procured two US electronics companies and three plastic injection molding companies to start manufacturing and assembling products for sale. •Found and trained Call Center agents to effectively sell, overcome objections and answer questions. •Created relationships with media companies to select and purchase 30 min. national TV time that corresponded to our product and client viewing and buying choices. •As a result of the infomercial, we established our initial distributors and catalogs to sell our product. •Gained contracts with Hammacher Schlemmer, Gaiam, Sharper Image, Gold Violin and Solutions and many other smaller catalogues. •Generated relationships with two factories in Shenzhen China, to manufacture our growing sales. •Secured our Nüve handheld device on QVC generating over $500,000 of revenue in its first year. •Created Private label products for Hammacher Schlemmer and Sharper Image. •Achieved Private Label agreement with Roscoe Medical. •Attained Private Label contract with Serious Skincare (Jennifer Flavin Stallone) on HSN. •Organized sales force and manufacture’s representatives to over $2.5 million in sales in three years. •Oversight for P&L, FDA, HR, Operations.