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Work Background
FlywheelHead Of Marketing Operations
May. 2022 - Jul. 2024Led a global team specializing in marketing automation, lead management, and CRM platform optimization, resulting in a 20% increase in campaign effectiveness and $3M in pipeline growth. Advised senior leadership on marketing technology strategy, ensuring alignment with evolving business needs and technological advancements. Spearheaded initiatives to enhance data integrity, including a Marketo/Salesforce bi-directional sync, reducing technical debt and realizing lost revenue.
Alert LogicSenior Manager, Marketing Operations
Apr. 2021 - May. 2022Austin, Texas Metropolitan AreaRe-architected the Marketo/Salesforce integration, reducing system timeouts and increasing API efficiency by 80%, ensuring seamless operations across marketing and sales teams. Managed a comprehensive marketing technology stack (Marketo, Salesforce, 6Sense, Outreach), ensuring data accuracy and optimization across platforms. Collaborated with GTM, Product, and Engineering teams to deliver customized MarTech solutions, enhancing marketing performance and operational workflows.
ShopifySenior Marketing Operations Manager
Oct. 2020 - Apr. 2021Austin, Texas Metropolitan Area
Filtration GroupSenior CRM Campaign Manager, Demand Orchestration
Oct. 2017 - Oct. 2020Austin, Texas AreaBuilt the Marketing Operations function and supported 26 businesses units. Internal consulting and execution of corporate MarTech strategy, roadmap, training, technology integrations, reporting, and demand generation. Digital transformation
Lead management process creation and implementation Focus on marketing attribution and contribution to pipeline
Built revenue model tool to assist with budget and demand generation planning
Integrated Marketo and Salesforce in a complex multi-business unit environment
Implemented new methodology for strategic campaign planning across multiple divisions
Mange multiple data platforms and their integrations with MAP Manage content syndication and third-party lead gen programs Marketing and Sales enablement
Implemented Drift chatbot technology, increased email address capture by 60% for one BU
Leverage Bizible multi-touch attribution to help BU's make data-driven decisions regarding spend and pipeline generated
BazaarvoiceMarketing Manager, Retail Programs
Jan. 2017 - Oct. 2017Austin, Texas AreaManaged & executed demand programs that lead to 1.2 million in pipeline Planned and executed late-stage pipeline events that helped close $300k in revenue in the first 3 months
Managed our digital marketing agency
Assisted with creation of new lead management process, implementation, testing and training
BazaarvoiceCampaign Manager, Network
Apr. 2015 - Jan. 2017Austin, TexasDrove over 1,000 MQLs and $2mm pipeline through channel marketing efforts.
Rackspace, the Open Cloud CompanyMarketing Automation Specialist
Mar. 2013 - Mar. 2015San Antonio, Texas AreaAssist with the planning and execution of Rackspace customer marketing initiatives. - Extensive use of Marketo (Enterprise Edition)
- Help build and define Marketing automation process
- Work with teams to help improve data strategy and quality
- Work with teams to help create a consistent and seamless end user experience
DoubleHorn CommunicationsManager, Demand Generation
Jul. 2012 - Mar. 2013Austin, Texas AreaManage demand and lead generation programs across two product platforms. Job duties include:
- Plan and execute email marketing campaigns for SMB and Enterprise business units
- Manage marketing and sales alignment and lead flow processes
- Create and execute lead nurture campaigns
- Optimize website for SEO and lead conversion
- Plan and execute local and online events
- Extensive use of Marketo - Use of SugarCRM
The Pedowitz GroupAssociate Revenue Engineer
Nov. 2011 - Jul. 2012Austin, Texas AreaImplement marketing automation tools such as Marketo and ExactTarget in order to help companies attribute revenue to marketing activities. Work with local and global clients to execute marketing initiatives on a daily basis. Job duties include:
- Extensive use of Marketo (certification received)
- Extesive use of ExactTarget (certifications received)
- Create and implement best practice lead nurture and scoring campaigns for clients
- Create and implement best practice event programs for clients
- Assist clients with technology integrations such as Maketo-Salesforce.com, Marketo-GoToWebinar
Neverfail GroupMarketing Programs Manager
Jan. 2010 - Nov. 2011Drive an average of 1200 leads per quarter through field marketing programs and over 4,000 leads per quarter through online programs, tradeshows and corporate events Job duties include:
- Extensive use of Marketo marketing automation
- Develop program plans to meet organizational objectives, budgets and timelines
- Manage and execute quarterly field marketing plans & events for seven US regions
- Plan and execute all strategic email marketing campaigns
- Manage a database of over 100,000 contacts
- Tradeshow planning and execution
- Create and update email and corporate sales content
- Daily use of CRM system, upload and track campaigns for reporting (Salesforce.com)
Leukemia & Lymphoma SocietyMarketing/PR Intern
Aug. 2009 - Dec. 2009- Create and update web content
- Create and implement email marketing tools (Exact Target)
- Manage social media content and following
- Write and distribute press releases to local media outlets
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