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Work Background
Papaya and CoManaging Director and Co-Owner
Mar. 2024South AfricaAs the Managing Director of Papaya, a full-service marketing and communications agency, I lead a talented team in crafting compelling brand narratives and enhancing digital footprints for our clients. With deep-rooted expertise in communications, I spearhead strategic initiatives aimed at elevating brand identities and fostering impactful online engagements. In this role, I have the privilege of guiding diverse businesses across various industries. Whether it's developing innovative marketing strategies or implementing digital campaigns, I'm dedicated to driving measurable results and empowering brands to thrive in today's competitive landscape.
hearX GroupCommunications Lead
Nov. 2020 - May. 2023South Africa
Lexie HearingCommunications Lead
Nov. 2020 - May. 2023United StatesLexie Hearing is the industry leader in the USA for direct-to-consumer hearing aids, with award-winning remote care. We're focused on providing premium hearing aids to consumers, supported by personalized and all-inclusive care delivered through Lexie Experts. By leveraging smart technologies and an innovative delivery model, we're able to supply quality hearing aids at a price 80% cheaper than traditional models (with no decrease in the quality of product or care). Our proprietary Lexie Rewards program is the world's first behavior-change financing model in hearing; helping ensure improved health outcomes. Lexie OTC hearing aids are available at over 112000 stores across the US, as well as through top e-commerce platforms.
hearX GroupCommunications Consultant
Feb. 2020 - Nov. 2020
Lexie HearingCommunications Consultant
Feb. 2020 - Nov. 2020
Green Box CommunicationsBusiness Owner
Aug. 2019Westville, KZN, South Africa
CastaliaMarketing and Strategy Associate
Jan. 2018 - Sep. 2019Washington, District Of ColumbiaCastalia advises corporations and governments on strategy, organization and management. It is a multi-disciplinary firm, with experts in finance, economics, law and engineering. It works on complex strategic assignments, such as restructuring of enterprises and industries, appraisal of investment propositions, and development of regulation for network industries. Castalia is independent from any industrial or banking firm.
Self Employed Private English Teacher
Oct. 2012 - Jun. 2017Parma, ItalyTeaching grammar, comprehension and the spoken language to students from ages 4 to 65. My business had 30 students passionate about learning English as a second language. During these five years developed skills as a teacher, motivator and mentor. Passionate about education, tutoring and training.
Self EmployedCommunications Specialist
Sep. 2012 - Feb. 2017Parma, ItalyConsulting to companies in both South Africa and the United States, writing and editing copy for websites, newsletters, client communications and conference presentations.
UTi Freight ForwardingOceanfreight Forwarding Controller
Aug. 2011 - Aug. 2012Johannesburg Area, South AfricaManagement of the import and export transportation process, interacting directly with clients as well as service providers. Responsibilities included but were not limited to initiating and tracking shipments, communicating with clients and coordinating shipments with customs clearance teams.
UTi Worldwide (DSV A/S)Communications Specialist
Mar. 2010 - Mar. 2012Johannesburg Area, South AfricaAs the communications specialist for the freight forwarding division of UTi Africa I was tasked with leading both internal and external communications. This included writing and editing newsletters, sending internal notices to approximately 4500 employees as well as assisting with presentations for the group. On a quarterly basis a group magazine was compiled and distributed to the UTi Africa network.
UTi Worldwide (DSV A/S)Executive Assistant To Chief Executive Officer
Mar. 2010 - Aug. 2011Johannesburg Area, South AfricaExecutive Assistant to Managing Director (South Africa) and Vice President (Africa). Responsibilities included but not limited to managing diaries, travel plans, creating presentations, planning conferences and client relations.
Arcay CommunicationsCommunications Specialist
Apr. 2009 - Feb. 2010Johannesburg Area, South AfricaWorking with the financial communications team of a communications agency I was tasked with writing press releases, managing the media database, interacting with journalists and engaging actively with clients listed on the JSE Stock Exchange. I drafted and edited financial annual reports and event managed AGM's as well as assisting with the presentations delivered.
RegusAdministrator
Sep. 2008 - Mar. 2009Johannesburg Area, South AfricaAdministrative assistant to the Director of Regus South Africa I managed the client database, engaged with international colleagues, planned travel itineraries and handled client queries.
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