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Network Power<100 people
Roles
💸100%
Marketing
✨100%
Business Owner
🐦100%
Design
Geos
🇬🇧100%
United Kingdom
Work Background
VisaSenior Program Manager
Jun. 2024San Francisco, California, United States• Developing Visa's Marketing AI strategy
• Producing Enterprise guidelines, training and onboarding materials for new GenAI creative tools
• Advising Marketing teams on GenAI chatbot functionality, use cases and development
• Executing the strategic development of an internal educational academy to offer employee upskill training within marketing discipline • Managing third party vendors onboarding and working sessions for Marketing tools such as Adobe Firefly and Wrike
• Producing training sessions and materials for Enterprise AI solutions such as Copilot and ChatGPT
• Visa GenAI Ambassador
AppleContent Strategist
Jan. 2023 - Dec. 2023San Francisco, California, United States
Main Beach Volleyball ClubBoard Member
Jun. 2022Santa Cruz, California, United States
VisaDigital Content Strategist, Global Brand Governance
Jun. 2022 - Jan. 2023San Francisco Bay Area
TwitterGlobal Marketing Manager, Business
Sep. 2021 - Apr. 2022San Francisco Bay Area
ForaBrand Marketing and Communications Manager
Mar. 2019 - Mar. 2021London, United Kingdom+ Created and executed a multi-channel comms roadmap, delivering Fora’s key messages to B2B and B2C audiences
+ Managed PR agency to deliver strategy and media pitches; acting as liaison with executive stakeholders for commentary and activity
+ Managed brand partnerships, collaborating and bringing brand narratives together through live events, digital activations and content
+ Collaborated with design team from brief to execution on brand assets across web, social media, events, digital marketing, window graphics and print
+ Managed strategy across PR and social media, working closely with CRM, web, digital marketing, events and insights to align 360 marketing milestones
+ Manage one direct report, Social Media Manager
+ Key Milestones | Launched annual wellness festival: Restore, Launched first new product: Day Pass, RFP and on-boarded new PR agency
Hallway StudioMarketing and Communications Strategist
Apr. 2018 - Mar. 2019London, United Kingdom+ Providing digital communications and marketing strategy, management, ideation, implementation and in-depth reporting and insights + Working across organic and paid social media to align with wider brand initiatives in PR, advertising and communications
+ Implement and manage processes across creative asset creation and video production
+ Management of paid media agencies and independent contractors
+ Working across industries such as luxury, fashion, beauty and FMCG
+ Clients | Communicator (Jack Daniels, Chambord), Mission Media (LVMH Group, Covent Garden), Starworks PR (Richemont Group)
Michael KorsDigital Communications Manager EMEA
Apr. 2017 - Mar. 2018London, United Kingdom+ A pillar within the Brand Marketing team, working closely with Advertising team and Social Influencer and Content Manager + Manage EMEA paid social media strategy across Facebook, Instagram and Snapchat ($1.2M FY budget) + Report weekly and monthly activity, showcasing metrics of success and delivering actionable strategy through analysis and insights
+ Align and liaise with Global headquarters (NYC) on brand creative, strategy and business objective road maps
+ Point of contact and support for Wholesale, Franchise and Retail marketing teams with social advertising strategy, reporting and innovation + Collaborate cross departmentally with Digital Marketing, CRM and Ecommerce teams to ensure business objectives are met
+ Feed into wider business 360 planning and reporting documents
+ Digital and innovation point person for Communications Department
+ Travel to NYC bi-annually to work on NYFW Runway show campaign
+ Key Milestones: Launched 15 new EU markets, EU market visit (4 top markets)
ModusSocial Media & Content Manager
Aug. 2016 - Apr. 2017London, United Kingdom+ Support the Strategy Director in the development of Digital Strategy for Modus and our Clients
+ Deliver integrated strategy for Modus and clients, working closely with the communications teams on integrated activities; including social, content, influencer marketing and digital marketing + Develop creative digital ideas for clients and continue to develop knowledge of new technologies and innovations across earned, owned and paid media + Support the Strategy Director in defining and delivering Modus social media strategy to develop a high quality and responsive community + Ensure Modus have strong and positive relationships with digital influencers across fashion, beauty and lifestyle and deploy appropriate and effective outreach methods + Work with the PR teams to inspire understanding of digital integration and digital solutions
M-is PlcContent Strategist
Jun. 2015 - Aug. 2016London, United Kingdom+ Provide digital research, analysis and insight generation for digital content
+ Develop strategic social media campaign content and planning
+ Manage projects from initiation to execution, providing interactive offering enhancements
+ Set and track objectives for overall campaign and individual platform performance
+ Produce analytical reports and deliver analytical narrative identifying successes and recommendations for future strategy
+ Digital landscape research; exploring new trends and platforms, keeping up to date with legacy platform updates and follow latest trends and innovations
+ Multichannel, SEO and Social Media monitoring and optimisation
+ Experience with Hootsuite, Buffer and Falcon Social scheduling and analytical dashboards
M-is PlcDigital & Media Production Associate
Jul. 2013 - Jun. 2015London, United Kingdom+ Blue Chip client list
+ Development and implementation of social media strategy on major platforms + Content curation and management
+ Web and Social Media content curation and management
+ Manage website development and maintenance
+ Tracking and reporting of social media, web and Google analytics
+ Manage HTML email build, design and deployment
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