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Network Power<100 people
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Marketing
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Business Owner
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Design
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United Kingdom
Work Background
Senior Program Manager
VisaSenior Program Manager
Jun. 2024San Francisco, California, United States• Developing Visa's Marketing AI strategy • Producing Enterprise guidelines, training and onboarding materials for new GenAI creative tools • Advising Marketing teams on GenAI chatbot functionality, use cases and development • Executing the strategic development of an internal educational academy to offer employee upskill training within marketing discipline • Managing third party vendors onboarding and working sessions for Marketing tools such as Adobe Firefly and Wrike • Producing training sessions and materials for Enterprise AI solutions such as Copilot and ChatGPT • Visa GenAI Ambassador
Content Strategist
AppleContent Strategist
Jan. 2023 - Dec. 2023San Francisco, California, United States
Board Member
Main Beach Volleyball ClubBoard Member
Jun. 2022Santa Cruz, California, United States
Digital Content Strategist, Global Brand Governance
VisaDigital Content Strategist, Global Brand Governance
Jun. 2022 - Jan. 2023San Francisco Bay Area
Global Marketing Manager, Business
TwitterGlobal Marketing Manager, Business
Sep. 2021 - Apr. 2022San Francisco Bay Area
Brand Marketing and Communications Manager
ForaBrand Marketing and Communications Manager
Mar. 2019 - Feb. 2021London, United Kingdom+ Created and executed a multi-channel comms roadmap, delivering Fora’s key messages to B2B and B2C audiences + Managed PR agency to deliver strategy and media pitches; acting as liaison with executive stakeholders for commentary and activity + Managed brand partnerships, collaborating and bringing brand narratives together through live events, digital activations and content + Collaborated with design team from brief to execution on brand assets across web, social media, events, digital marketing, window graphics and print + Managed strategy across PR and social media, working closely with CRM, web, digital marketing, events and insights to align 360 marketing milestones + Manage one direct report, Social Media Manager + Key Milestones | Launched annual wellness festival: Restore, Launched first new product: Day Pass, RFP and on-boarded new PR agency
Marketing and Communications Strategist
Hallway StudioMarketing and Communications Strategist
Apr. 2018 - Mar. 2019London, United Kingdom+ Providing digital communications and marketing strategy, management, ideation, implementation and in-depth reporting and insights + Working across organic and paid social media to align with wider brand initiatives in PR, advertising and communications + Implement and manage processes across creative asset creation and video production + Management of paid media agencies and independent contractors + Working across industries such as luxury, fashion, beauty and FMCG + Clients | Communicator (Jack Daniels, Chambord), Mission Media (LVMH Group, Covent Garden), Starworks PR (Richemont Group)
Digital Communications Manager EMEA
Michael KorsDigital Communications Manager EMEA
Apr. 2017 - Mar. 2018London, United Kingdom+ A pillar within the Brand Marketing team, working closely with Advertising team and Social Influencer and Content Manager + Manage EMEA paid social media strategy across Facebook, Instagram and Snapchat ($1.2M FY budget) + Report weekly and monthly activity, showcasing metrics of success and delivering actionable strategy through analysis and insights + Align and liaise with Global headquarters (NYC) on brand creative, strategy and business objective road maps + Point of contact and support for Wholesale, Franchise and Retail marketing teams with social advertising strategy, reporting and innovation + Collaborate cross departmentally with Digital Marketing, CRM and Ecommerce teams to ensure business objectives are met + Feed into wider business 360 planning and reporting documents + Digital and innovation point person for Communications Department + Travel to NYC bi-annually to work on NYFW Runway show campaign + Key Milestones: Launched 15 new EU markets, EU market visit (4 top markets)
Social Media & Content Manager
ModusSocial Media & Content Manager
Aug. 2016 - Apr. 2017London, United Kingdom+ Support the Strategy Director in the development of Digital Strategy for Modus and our Clients + Deliver integrated strategy for Modus and clients, working closely with the communications teams on integrated activities; including social, content, influencer marketing and digital marketing + Develop creative digital ideas for clients and continue to develop knowledge of new technologies and innovations across earned, owned and paid media + Support the Strategy Director in defining and delivering Modus social media strategy to develop a high quality and responsive community + Ensure Modus have strong and positive relationships with digital influencers across fashion, beauty and lifestyle and deploy appropriate and effective outreach methods + Work with the PR teams to inspire understanding of digital integration and digital solutions
Content Strategist
M-is PlcContent Strategist
Jun. 2015 - Aug. 2016London, United Kingdom+ Provide digital research, analysis and insight generation for digital content + Develop strategic social media campaign content and planning + Manage projects from initiation to execution, providing interactive offering enhancements + Set and track objectives for overall campaign and individual platform performance + Produce analytical reports and deliver analytical narrative identifying successes and recommendations for future strategy + Digital landscape research; exploring new trends and platforms, keeping up to date with legacy platform updates and follow latest trends and innovations + Multichannel, SEO and Social Media monitoring and optimisation + Experience with Hootsuite, Buffer and Falcon Social scheduling and analytical dashboards
Digital & Media Production Associate
M-is PlcDigital & Media Production Associate
Jul. 2013 - Jun. 2015London, United Kingdom+ Blue Chip client list + Development and implementation of social media strategy on major platforms + Content curation and management + Web and Social Media content curation and management + Manage website development and maintenance + Tracking and reporting of social media, web and Google analytics + Manage HTML email build, design and deployment
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