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Work Background
Grupo FalaAtendimento I Fala Labs
Feb. 2024São Paulo, Brazil
Grupo FalaAtendimento Digital
Feb. 2024São Paulo, Brazil
D.M. BurtonMarketing Specialist
Aug. 2021 - Feb. 2024Chicago, Illinois, United StatesReported to the VP of Marketing to ensure media plans were delivered flawlessly and collaborated cross- functionally to drive successful campaign executions, resulting in enhanced brand visibility and customer
engagement.
• Along with the team, led all aspects of creative and innovative content management across different social media platforms.
• Implemented brand awareness campaigns and optimize all marketing activities.
• Leveraged HubSpot and Cloud Campaign CRM systems to serve 20+ weekly clients, identifying
pain points and leveraging marketing potential for success stories.
• Led social media strategies and oversaw content development for over 17 local Chicago clients.
V Starup AgencyPublic Relations Intern
Oct. 2020 - Dec. 2020Collaborated with Public Relations Manager to create a multifaced solution centered around marketing efforts, repositioning, and differentiating the brand to reach a bigger network.
• Successfully collaborated with in-house teams and key media and creative agency counterparts to achieve seamless integration of media and communication plans.
• Utilized media relations to pitch clients’ brands to various members of the press to attract more attention and create a larger number of followers.
• Helped oversee the PR team and assumed the primary liaison role for influencers and partner brands.
ProTrendingSocial Media Marketing Intern
Aug. 2020 - Jan. 2021Inspired team to see the value of media marketing and worked collaboratively to make social media a pivotal piece of cross-functional projects and marketing campaigns.
• Executed the creation of social tactical plans, audience development, campaign setup, and reporting on various social media channels.
• Played a key role to ramp up the output from our marketing operations to meet & exceed growth goals.
• Collaborated to develop digital media plans, pathways, and audience strategies to deliver focused, high-quality, and meaningful media initiatives.
Naked MagazineFashion PR
Aug. 2020 - Nov. 2020• Utilized media relations to pitch magazine to various members of the press and to local newspapers to attract more attention and create a larger number of followers.
• Oversaw all media-related tactics of the firm from influencer pitch to social media content creation.
• Created a multifaced solution centered around marketing efforts, repositioning and differentiating Naked Mag as a fashion magazine for ALL women
• Created and implemented Instagram strategy for community budling and engagement • Helped oversee the entire PR team and became the main point of contact for the influencers/brands we worked with
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