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Work Background
JW Oliphant & associatesOn Air Talent
Aug. 2022 - Dec. 2024Paoli, Pennsylvania, United StatesOn air guest on QVC represented by JW Oliphant + Associates selling food products.
SerenaFit LLCBrand Partnerships + Marketing for Fitness Weeks sponsored by CENTRED Travel Wellness
Apr. 2022 - Aug. 2022Paoli, Pennsylvania, United States- Took on several different roles in this early stage start-up.
- Researched and vetted unique boutique fitness brands on a global scale.
- Worked with brands: Lesser Evil, Gatorade, Celsius, Lululemon Mirror, SmartSweets, and LMNT.
- Enjoyed holding daily calls with brand partners and team members through a client-facing prospective. - Created systems and processes for brand onboarding and outreach strategies.
- Collaborated with Head of Technology and Marketing to revise app offers and onboarding flows.
- Wrote and edited a seven series email drip campaign for NYC Fitness Weeks.
- Communicated with global brands to donate products for Media + Partner event bags.
Shop LIT LiveLivestream Host, Influencer
Jan. 2022 - Jun. 2022- Hosted unscripted livestream weekly on the ShopLitLive app. - Interacted with viewers, reviewed products
- Worked with talent manger on product purchases and sponsorships.
- Offered a creative delivery for viewers to enjoy and learn from
The Leukemia & Lymphoma SocietyCo-Fitness Chair
Sep. 2019 - May. 2020Philadelphia, Pennsylvania, United States- Collaborated with team leads to develop social engagement strategies. - Created a social outreach strategy to engage my community and support The Big Climb Philly. - Help raise funds for the foundation
- Attended events, volunteered, led workout classes to raise awareness. - Public spokesperson
Spire Broadcast TalentOn Air Talent
Aug. 2019Philadelphia, Pennsylvania, United StatesOn air guest on QVC represented by Spire, focusing on food products and kitchen items.
George Washington UniversityBariatric Exercise Specialist
Apr. 2010 - Sep. 2015Washington, DC- Consulted and advised patients on their pre-operative fitness requirements for a successful surgery
- Led weekly pre and post operative fitness classes, specializing in low to no impact workouts for patients - Led weekly patient support groups and made connections with over 50 + patients
- Created a sense of community among the patients and consulted on how to start their lives over
- Supplied post-operative workout plans and suggestions to encourage healthy living
- Worked with and communicated with a team consisting of a Psychologist, Dietician and health aids. *I worked at INOVA Fair Oaks Hospital prior where I coached pre and post op patients through workouts curated to their health status, each week, in a group setting.
Wakefield High SchoolAsst. Girls Lacrosse Coach
Jan. 2010 - Dec. 2011Arlington, Virginia, United States- Assisted Head Coach on team management. - Ran conditioning drills, workouts, and led team practices. - Managed team morale and effectively communicated between the coaching staff and players. - Attended county wide team meetings, learned new coaching skills and rules.
SerenaFit LLCFounder - NESTA Fitness Nutrition Coach, Biomechanics Specialist
Nov. 2008Paoli, Pennsylvania, United States- 10+ years experience bootstrapping a successful B2C/B2B start-up leveraging creativity, advanced strategic communication skills and lifecycle marketing strategy. - Creates and executes competitive marketing strategy, brand messaging on all social media platforms; Instagram, TikTok, LinkedIn, Facebook, YouTube.
- Continually optimizing product messaging using lifecycle marketing theory to keep offers fresh and running smoothly. - Worked with KEAP experts to create an elaborate and complete customer journey to showcase the brands value proposition and features. - Launches and develops executive coaching programs using lifecycle marketing theory to create superb user (onboarding) experience.
- Generates organic revenue via social media and email marketing campaigns, utilizing skills in writing and community advocacy to boost engagement and sales. - Designed and created white labeled app for client base, offering a sophisticated and organized user experience, separating my brand from other mainstream offers. - Experience collaborating with and managing a team of subcontractors, graphic designers, web developers, interns and coaches to develop and prioritize delivery of needed assets/outcomes. - Collaborated with brands like Athleta, Wharton Business School, TikTok, Popchips, Fré Skincare, Orgain Protein to attract new users/customers via targeted marketing strategy. - Drove countless projects to completion, with a strong sense of personal initiative and brand ownership.
- Coaches and advises professionals online and in a group setting including high profile individuals, teams at KPMG, McKinsey, Deloitte, WAWA and Jefferson Hospital.
- Generates content on all social media platforms: Instagram, YouTube, LinkedIn, Facebook, TikTok
Bally Total FitnessPersonal Trainer
Jan. 2007 - Dec. 2008Falls Church, Virginia, United States- Held my first accredited personal training certification via NASM
- Worked within a team environment to create exceptional customer experience.
- Cold called new members to offer them their free personal training session.
- Established my own personal training style, built confidence and learned how to workout. - Created workouts for new clients to experience
- Built a large list of clients that led me to getting Trainer of the Month within eight months. - Cleaned, organized and maintained a well respected environment.
CLS StrategiesIntern
Jan. 2007 - Jun. 2007District of Columbia, United States- Performed administrative tasks for the managing team.
- Data entry and analysis.
- Worked within a team setting to reach goals, organize office space and run errands.
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