SerenaFit LLCFounder - NESTA Fitness Nutrition Coach, Biomechanics Specialist
Nov. 2008Paoli, Pennsylvania, United States- 10+ years experience bootstrapping a successful B2C/B2B start-up leveraging creativity, advanced strategic communication skills and lifecycle marketing strategy. - Creates and executes competitive marketing strategy, brand messaging on all social media platforms; Instagram, TikTok, LinkedIn, Facebook, YouTube.
- Continually optimizing product messaging using lifecycle marketing theory to keep offers fresh and running smoothly. - Worked with KEAP experts to create an elaborate and complete customer journey to showcase the brands value proposition and features. - Launches and develops executive coaching programs using lifecycle marketing theory to create superb user (onboarding) experience.
- Generates organic revenue via social media and email marketing campaigns, utilizing skills in writing and community advocacy to boost engagement and sales. - Designed and created white labeled app for client base, offering a sophisticated and organized user experience, separating my brand from other mainstream offers. - Experience collaborating with and managing a team of subcontractors, graphic designers, web developers, interns and coaches to develop and prioritize delivery of needed assets/outcomes. - Collaborated with brands like Athleta, Wharton Business School, TikTok, Popchips, Fré Skincare, Orgain Protein to attract new users/customers via targeted marketing strategy. - Drove countless projects to completion, with a strong sense of personal initiative and brand ownership.
- Coaches and advises professionals online and in a group setting including high profile individuals, teams at KPMG, McKinsey, Deloitte, WAWA and Jefferson Hospital.
- Generates content on all social media platforms: Instagram, YouTube, LinkedIn, Facebook, TikTok