MRMVice President Strategy
Oct. 2020 - Nov. 2023New York, New York, United StatesMRM VP, Director Strategy Portfolio Lead; Honeywell (B2B), New York Lottery (B2C), Lenovo (B2B2C)
Go-to-market planning, creative, comms and content strategy, research, loyalty program design Accomplishments
Honeywell: Define brand, creative and marketing strategies across the brand and the 5 strategic business groups: NA, EMEA, CHINA
Consumer research, positioning and creative strategy for global brand sustainability campaign
Developed creative and comms strategies for Honeywell Forge brand relaunch
Developed brand positioning and comms strategy for Honeywell Life Sciences
Created social and content strategy framework for employee-led brand campaign (#FutureShapers)
Consumer research and positioning for Honeywell Building Technologies Creative and comms strategies for Honeywell Energy (LNG portfolio) New York Lottery: Digital transformation lead across integrated McCann World Group teams.
Defined brand digital mission & vision and multi-year road map
Evolved CRM; developed content strategy and comms framework
Defined loyalty program strategy, loyalty earn/burn framework and value-add player experience features Collaborate with Tech, Product, UX, Design to shape the digital ecosystem
Lenovo: Lead campaign strategy for global ThinkPad and ThinkStation launches.
Creative strategy & social comms strategy for Thinkpad x13s launch
Cigna: Creative strategy for B2B (enterprise) + B2C (Medicare) businesses.
J&J: Global CX strategy for J&J surgical vision.