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Work Background
BrandLink CreativeMarketing Consultant
Oct. 2024New York, United States
Boob Protect USAMarketing, Ecommerce and Operations
Jun. 2024New York, United StatesLaunching BoobProtect apparel (breast protection for female athletes) in the US - Business model development, defining full Go To Market: brand positioning, messaging, full commerce strategy and execution - owned platforms, Shopify DTC and Amazon strategy and operations. Brand Link Creative - Developing brand partnerships for leading content platforms
in-HouseMarketing / GTM Consulting
Jan. 2024 - Jun. 2024New York, United States
Open BrandBrand Consultant
Nov. 2023New York, New York, United StatesWorking with brands that are open to change and open for business. Creative strategist and brand marketer working with global B2C & B2B brands - customer and market definition, CX - digital and omni channel strategies, messaging & creative strategy, social platforms, concepting, copywriting
Agency and team(s) structure - org, optimization, talent evaluation
MRMVice President Strategy
Oct. 2020 - Nov. 2023New York, New York, United StatesMRM VP, Director Strategy Portfolio Lead; Honeywell (B2B), New York Lottery (B2C), Lenovo (B2B2C)
Go-to-market planning, creative, comms and content strategy, research, loyalty program design Accomplishments
Honeywell: Define brand, creative and marketing strategies across the brand and the 5 strategic business groups: NA, EMEA, CHINA
Consumer research, positioning and creative strategy for global brand sustainability campaign
Developed creative and comms strategies for Honeywell Forge brand relaunch
Developed brand positioning and comms strategy for Honeywell Life Sciences
Created social and content strategy framework for employee-led brand campaign (#FutureShapers)
Consumer research and positioning for Honeywell Building Technologies Creative and comms strategies for Honeywell Energy (LNG portfolio) New York Lottery: Digital transformation lead across integrated McCann World Group teams.
Defined brand digital mission & vision and multi-year road map
Evolved CRM; developed content strategy and comms framework
Defined loyalty program strategy, loyalty earn/burn framework and value-add player experience features Collaborate with Tech, Product, UX, Design to shape the digital ecosystem
Lenovo: Lead campaign strategy for global ThinkPad and ThinkStation launches.
Creative strategy & social comms strategy for Thinkpad x13s launch
Cigna: Creative strategy for B2B (enterprise) + B2C (Medicare) businesses.
J&J: Global CX strategy for J&J surgical vision.
MerkleCPG Strategy Lead at Merkle
Sep. 2018 - Sep. 2020Greater New York City AreaLead promotions and loyalty strategies + client relationships across the CPG portfolio. Defining creative strategies, data and identity-driven marketing solutions for fortune 500 brands.
EYDigital Strategy & Creative Leader | Digital and Emerging Technology at EY
Jun. 2015 - Sep. 2017Greater New York City AreaVP / Member of NorthPoint Digital team acquired by EY Advisory. Customer experience, omni-channel communications, UX and content strategy
Colangelo Synergy MarketingExecutive Director, Digital Strategy
Aug. 2012 - Jun. 2015Darien, CTDigital practice lead for agency roster clients including CPG Church & Dwight (Arm & Hammer brands, Trojan, First Response, Oxi-Clean), Diageo, Perkin Elmer
The Concept FarmDigital Director
Jan. 2009 - Jul. 2012Digital practice lead at the Concept Farm. Providing connection strategies and executional oversight to the roster of agency clients. Client lead for J&J business.
Colangelo-Synergy MarketingDirector, Interactive Accounts & Strategy
Jul. 2007 - Dec. 2008Led relationship and Digital Strategy for Church and Dwight brands; Trojan Condoms, First Response and Nair. Responsible for developing, implementing and measuring all digital programs. Analytics team lead.
Story WorldwideGroup Account Director
Jun. 2006 - Jul. 2007Group Director with 10+ total brands; Coty Fragrances, Playtex Brands, A&E (Sopranos) - RCI Travel, P&L responsibilities with +4MM total revenue. Effie finalist for Vera Wang Princess.
Digitas:ModemClient Lead
Jan. 2003 - Dec. 2006Owned program management for Modem:Digitas Southeast, led multi-office teams and P&L responsibilities. Total revenue $18MM across 6 accounts including Delta, Interval (trav-el/timeshare), SCANA, Humana, and Bellsouth.
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