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Work Background
TikTokSenior Content Moderator
Jul. 2021 - Nov. 2022Barcelona, Catalonia, Spaino Oversaw the creation, curation, and publishing of high-quality content across various platforms to engage target audiences and drive key performance indicators (KPIs), such as engagement rate and conversion rate. o Monitor and moderate user-generated content and discussions to ensure they align with community guidelines, while also providing timely feedback to encourage positive interaction within the community.
TikTokSenior Content Moderator
Jul. 2021 - Nov. 2022Barcelona, Catalonia, Spaino Oversaw the creation, curation, and publishing of high-quality content across various platforms to engage target audiences and drive key performance indicators (KPIs), such as engagement rate and conversion rate. o Monitor and moderate user-generated content and discussions to ensure they align with community guidelines, while also providing timely feedback to encourage positive interaction within the community.
How Dare You?! Concept StoreFounder & CEO
Jun. 2020 - Aug. 2024Barcelona, Catalonia, Spaino Founded and served as CEO of How Dare You, a thematic LGBTQIA+ clothing and accessories business launched in June 2020 (Pride Month). Spearheaded brand creation, stakeholder management, and tactical execution, successfully positioning the company as a leader in offering alternative, unsexualized, and non-gendered slow fashion in Spain. o Orchestrated an international business model with sustainable production in South America, distributing products across the entire EU region. Managed revenue growth, budgeting, and forecast, while also diversifying income by renting store space to collaborators aligned with our values and concepts. o Executed a marketing campaign and social presence strategy that resulted in a steady 22% growth YoY, expanding distribution from the Iberian Peninsula to the entire European Union. Focused on business development and product launches to maintain consistent growth trajectories. o Currently leading and mentoring a multidisciplinary team of six, including a social media manager, sales specialists, operations manager, finance advisor, and CRM administrator for our online shop, ensuring cross-functional alignment in achieving long-term strategic goals and short-term milestones.
AirbnbCustomer Service Specialist
Feb. 2019 - Jun. 2021Barcelona, Catalonia, Spaino Assisted Airbnb users in English, Spanish, and Portuguese, leading to an increase in customer satisfaction scores and making the platform experience more seamless for a diverse user base. o Mediated reservation disputes effectively between hosts and guests, resulting in a reduction in escalation cases and enhancing the overall trust and reliability of the Airbnb community. o Acted as a mentor for new joiners in the customer service team, improving their onboarding experience and speeding up their training process, ensuring thereby faster and more efficient support for our users.
AirbnbCustomer Service Specialist
Feb. 2019 - Jun. 2021Barcelona, Catalonia, Spaino Assisted Airbnb users in English, Spanish, and Portuguese, leading to an increase in customer satisfaction scores and making the platform experience more seamless for a diverse user base. o Mediated reservation disputes effectively between hosts and guests, resulting in a reduction in escalation cases and enhancing the overall trust and reliability of the Airbnb community. o Acted as a mentor for new joiners in the customer service team, improving their onboarding experience and speeding up their training process, ensuring thereby faster and more efficient support for our users.
The Yellow Ink AgencySocial Media Manager
May. 2016 - Feb. 2019Brasília e Região, BrasilSocial Media Manager, Content Creator, Plan and Strategies.
Moringa DigitalMarket Strategist & Social Media Coordinator
Feb. 2014 - Aug. 2015Brasília e Região, Brasilo Spearheaded a strategic project for a large federal bank in Brazil, leading a team of 6 people, implementing data-driven marketing strategies and campaign planning, resulting in a 25% increase in CTR and Page Views
o Utilized Salesforce to manage CRM activities across diverse sectors including travel, banking, and e-commerce, enhancing client communication and user engagement, which contributed to an improvement in KPIs such as CLV (Customer Lifetime Value), CAC (Customer acquisition cost), and CR (Conversion rate).
o Applied my expertise in crisis management to preemptively address issues, safeguarding client relationships and maintaining a high level of engagement, thereby ensuring the long-term market success and stability of our campaigns.
Governo do Distrito FederalContent Strategy and Customer Support on Social Media
Jan. 2013 - Dec. 2013Brasília e Região, Brasilo In a competitive one-year role with the Federal District Government, I led account management for GDF's Social Media, focusing on content and relationship building to meet growth goals.
o Utilized crisis management skills and data analysis to offer training and consulting to GDF departments, optimizing long-term engagement strategies.
FreelanceEvent Producer
Feb. 2012Production off all kinds of events: corporative, weddings, parties, festivals and concerts.
IPOG - Instituto de Pós-Graduação e GraduaçãoSocial Media Coordinator
Jan. 2012 - Dec. 2012Goiânia e Região, Brasilo As a Social Media Manager, I spearheaded comprehensive strategies across various platforms to drive engagement, leveraging my expertise in data analysis to measure the impact of each campaign and fine-tune future initiatives.
o I excelled in fostering robust online communities through targeted content and real-time interaction, which significantly increased engagement rates and positively influenced key performance indicators.
o Utilizing data analysis tools and metrics, I continuously assessed the effectiveness of our social media campaigns, allowing me to refine tactics and achieve unparalleled growth in user engagement.
ILION Soluções WebSocial Media Marketing Specialist
Feb. 2011 - Dec. 2011Goiânia e redondezas, BrasilDigital Marketing, Social Media, Blogs, Google Adwords, SEO and SEM.
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