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Work Background
Beland Studio, LLCCreative Director
Mar. 2023Yucca Valley, California, United States• Led the establishment and growth of an interdisciplinary creative studio, leveraging industry-leading practices in art, media, design, and creative strategy consulting to create a diverse portfolio of emerging and legacy brands across a range of industries. • Oversee end-to-end creative processes from conceptualization to execution of strategies and design concepts, translating clients' brand objectives into visually captivating designs to foster meaningful connections with target audiences. • Lead creative teams and manage third-party design contractors while serving as the chief director, editor, designer, content creator, photographer, videographer, graphic designer, and web designer on all projects. • Manage end-to-end production of photography, drone, and video shoots, coordinating all scheduling, budgeting, lighting, styling, and editing, to deliver timely, compelling visuals with on-brand narratives that amplify client messaging. • Orchestrate comprehensive marketing strategies to position brands for success, showcasing exceptional creativity and generating substantial brand recognition. • Employ strategic SEO techniques and executed highly effective digital marketing campaigns to increase online visibility, drive organic traffic, and achieve strong search engine rankings for ground-up website design and development. • Provide strategic creative consulting services, collaborating closely with clients to develop innovative solutions tailored to their industries, goals, and budget constraints. • Successfully manage diverse projects with budgets spanning from $500 to $100,000, ensuring exceptional customer service, timely delivery, and remarkable outcomes. • Cultivate enduring client relationships, exceeding expectations and driving client satisfaction through superior creative solutions.
Beland Studio, LLCAI Implementation Consultant
Mar. 2023Yucca Valley, California, United States• Demonstrate expertise as an AI implementation consultant, specializing in providing B2B training and tool implementation to enhance content creation, marketing plans, and brand strategy. • Collaborate closely with clients to understand their unique business objectives and challenges, leveraging AI technologies to develop tailored solutions that drive growth and improve efficiency. • Conduct thorough research on the latest trends and tools in AI, staying at the forefront of industry advancements to deliver cutting-edge strategies and recommendations to clients. • Design and deliver comprehensive training programs to educate clients on AI tools, platforms, and methodologies, empowering them to leverage AI capabilities effectively and independently. • Implement AI-powered solutions to enhance content creation processes, utilizing natural language processing, image recognition, and data analytics to optimize content quality, relevance, and engagement. • Develop AI-driven marketing plans that leverage predictive analytics, personalization, and automation, enabling clients to target their audiences more effectively, drive conversions, and achieve measurable results. • Collaborate with cross-functional teams to integrate AI technologies seamlessly into clients' existing workflows and systems, ensuring smooth implementation and minimal disruption. • Conduct in-depth analysis and evaluation of clients' brand strategies, leveraging AI-powered insights and data-driven decision-making to optimize brand positioning, messaging, and customer experience. • Provide ongoing support and guidance to clients, monitoring the performance of AI implementations, analyzing data, and making data-driven recommendations for continuous improvement. • Cultivate strong client relationships through effective communication, exceptional project management, and a customer-centric approach, resulting in high client satisfaction and long-term partnerships.
Beland Studio, LLCSonyPro Photographer & Videographer
Mar. 2023Yucca Valley, California, United StatesPHOTO MEDIA SERVICES:
Architectural, Residential, and Commercial Real Estate Photography
Videography and Filmmaking
Solo, Group Portraiture and Events
Business Portraiture
Commercial and Editorial Photography
Fine Art and Documentary Photography • Demonstrate expertise in managing the entire production process, from conceptualization and planning to execution and post-production, ensuring seamless and high-quality deliverables. • Leverage creative vision and technical skills to capture stunning visuals, effectively telling stories, eliciting emotions, and engaging audiences. • Collaborate with clients, understanding their unique requirements and translating them into memorable visual narratives, resulting in highly satisfied clientele and repeat business. • Excel in architectural photography, capturing the essence of structures, interiors, and exteriors with precision and artistic flair, delivering imagery that showcases architectural excellence and design aesthetics. • Successfully manage commercial projects, delivering exceptional product and brand photography that effectively communicates the essence of clients' offerings and resonates with target audiences. • Capture compelling portraits, skillfully showcasing the personality, emotions, and unique characteristics of subjects, resulting in striking and memorable imagery. • Manage event photography, skillfully documenting special occasions, corporate events, and live performances, capturing the essence of the moment and preserving cherished memories. • Maintain up-to-date knowledge of industry trends, emerging technologies, and advancements in photography and videography, integrating new tools and techniques to elevate the quality and impact of visual content.
Beland Studio, LLCGraphic Designer
Mar. 2023Yucca Valley, California, United StatesSERVICES:
Logo and Visual Identity Design
Storefront and Retail Space Design
Infographics, Annual & Interactive Reports
Labels, Packaging & Collateral
Advertising & Promotions
Social Media Content
Signage & Wayfinding • Create visually compelling designs, concepts, and sample layouts based on design principles and client requirements, ensuring effective communication and impactful visual solutions. • Collaborate with clients to understand their needs and translate them into creative designs, providing sketches or layouts for client presentations. • Develop overall layout and production designs for various publications and web interfaces, delivering cohesive and visually appealing graphic designs. • Design varied product merchandising designs, specializing in print-on-demand e-commerce services across a wide range of product categories, including home furnishings, interior decor, wall art, apparel, bags, and more. • Stay current with industry trends and emerging design techniques, continually expanding knowledge and skill set to deliver innovative and on-trend product merchandising solutions. • Utilize Adobe Creative Suite and other technologies to create layouts and generate new images, ensuring a high level of quality and aesthetic appeal. • Employ creativity, verbal and written communication skills, and problem-solving ability to meet client expectations and exceed project goals. • Produce images, typography design, infographics, charts, and graphs from given data, enhancing data visualization and making information more accessible to target audiences.
Beland Studio, LLCWeb Designer
Mar. 2023Yucca Valley, California, United StatesINTERACTIVE SERVICES:
Device Responsive Website Design
Content Management Systems (CMS)
E-commerce
Content Creation
Email Marketing
Social Media Marketing
Seach Engine Optimization (SEO)
Google Ads
CMS Training • Demonstrate expertise in web design and development, with a focus on creating and maintaining multiple websites for clients across diverse industries. • Leverage a wide range of tools and CMS technologies to deliver high-quality responsive websites that meet clients' objectives. • Successfully manage end-to-end production processes, overseeing all aspects of website creation from concept to launch, ensuring seamless and efficient execution. • Collaborate closely with clients to understand their unique requirements and translate them into visually appealing and user-friendly website designs that align with their brand identity and business goals • Implement effective SEO strategies to enhance website visibility and improve search engine rankings, driving organic growth and attracting targeted traffic. • Leverage expertise in site security to ensure robust protection against cyber threats and data breaches, safeguarding clients' sensitive information and maintaining their online reputation. • Demonstrate proficiency in site transfer to new domain hosts, seamlessly migrating websites while preserving functionality and optimizing performance. • Achieve remarkable success in optimizing websites to reach top positioning on Google search results, employing organic growth strategies, and implementing best practices in content optimization and link building. • Stay abreast of industry trends and emerging technologies, continually enhancing skills and knowledge to deliver cutting-edge web design and development solutions. • Foster strong client relationships through effective communication, exceptional project management, and a customer-centric approach, resulting in high client satisfaction and repeat business.
Lotus Effects, LLCCreative Director, Graphic Designer, and Web Designer
Jan. 2014 - Dec. 2022Bozeman, MT• Led the establishment and growth of Lotus Effects, LLC, a digital media, marketing, and design studio, specializing in video production, photography, graphic design, web design, visual identity, & creative consulting solutions, leveraging industry-leading practices in design and creative strategy. • Orchestrated and executed a diverse range of projects for clients across various industries, consistently exceeding expectations and driving brand success. • Graphic & Web Design for Manhattan Interior Designers and Creatives: Collaborated closely with renowned interior designers, food stylists, photographers, and creatives in NYC, translating their creative visions into visually captivating designs, content, and advertising with portfolio archive management and user-friendly websites that showcased their expertise and elevated their brands. • Graphic & Web Design for Healthcare Clinics and Providers: Collaborated closely with healthcare providers in NYC and Bozeman, MT, establishing their logos and visual identities, creating visually captivating designs, advertisements, video content & user-friendly websites to advertise their services and book appointments online. • Commercials and Promotional Marketing: Created impactful digital commercials and promotional marketing materials for clients across industries, delivering persuasive messaging and enhancing brand visibility. • Small Business Branding and Visual Identity Design Projects: Collaborated with small businesses to provide comprehensive branding and design solutions, encompassing logo design and visual identity, marketing collateral, packaging, and other creative assets, effectively differentiating their brands in competitive markets. • Visual Identity and Design for B2B and B2C Retail Clients: Executed logo design, brand identity development, storefront design, and retail space design projects for clients, creating engaging retail experiences and enhancing brand recognition for B2B and B2C retail clients.
Lotus Effects, LLCSonyPro PPA Photographer & Videographer
Jan. 2014 - Dec. 2022Bozeman, Montana, United StatesBeland Photomedia was a PPA & Sony professional imaging studio under Lotus Effects, LLC, specializing in 4K video production, portraiture, commercial, event, documentary, and fine art photography. • Demonstrated expertise in photography and videography, leveraging Sony Professional equipment and advanced techniques to capture exceptional visual content, telling compelling stories and evoking emotions through the power of imagery. • Managed end-to-end production processes, overseeing all aspects of project execution, from concept development and planning to shooting, editing, and final delivery. • Event and Music Photography: Collaborated closely with renowned musicians, multiple venues, and creatives in Seattle, Portland, and Bozeman, MT, translating their performances into visually innovative works and content that was used for the promotion of the venues, and were published in the international press and across the internet to promote the band's album and worldwide tour, effectively enhancing their brand image and captivating audiences. • Portrait and Fashion Photography: Collaborated closely with nonprofits, creatives, fashion designers, and small businesses, capturing authentic and emotive portraits and visual narratives that effectively communicated their mission, values, and impact. • Food Photography: Demonstrated expertise in food styling, producing visually enticing images that showcased culinary creations in an enticing and appetizing manner to advertise a mobile restaurant. • Created captivating commercial imagery and engaging videos, bringing ideas to life through creative storytelling and impactful visuals, effectively delivering clients' messages and enhancing their brand presence with visually appealing and marketable assets. • Showcased artistic sensibility and technical proficiency in landscape, documentary, & fine art photography, capturing the beauty of nature, exploring social issues, and creating visually compelling artwork across the US.
Thornton Studio Photographers Web/ID Design
Jan. 2008 - Dec. 2011New York, New York, United StatesRestructured the company websites with new architecture, design, marketing, portfolio and eCommerce upgrades. Created multiple signs for the storefront façade, online & print advertising, and restructured business documents with new design. Utilized studio resources for freelance photo assignments and portraiture. Assisted the owners and executive management team with data entry, word processing, and photo retouching.
Andrea Blanch StudioPhotographer's Assistant
Jan. 2008 - Dec. 2008New York, NYProvided the studio with post-production expertise, including: multi-layered photo construction and retouch, 35mm film/slide digital conversion, archival photo printing, and digital PDF and print portfolio assembly. Organized and maintained a multiplatform digital and 35mm film/slide database. Corresponded with international curators and edited work for a Carla Bruni-Sarkozy fashion exhibition in Paris, France. Clerical duties included information management, phone and appointments, e-mail/internet queries, and personal errands.
Lotus Effect DesignFreelance Web Developer, Photographer & Designer
Jan. 2006 - Dec. 2013Seattle, Washington, United States• Established a successful freelance graphic design, web development, and photography business, delivering exceptional visual solutions to diverse clients in the hospitality, healthcare, art, design, and technology industries in Seattle and NYC. • Excelled in interior architectural photography, capturing the essence of spaces with precision and artistic flair, showcasing design aesthetics and craftsmanship. • Skillfully produced captivating portraits for Broadway singers, artists, models, and their portfolios, expertly capturing their personalities, expressions, and unique artistic identities that showcased their designs and communicated their brand vision. • Demonstrated proficiency in graphic design, creating captivating designs for a storefront sign design that effectively communicated brand identity and attracted customers. • Developed visually appealing website designs for creatives, small businesses, and nonprofit organizations, enhancing their online presence and enabling them to engage with their target audience effectively. • Undertook documentary projects focused on National Parks across the Western US and social justice issues affecting minority communities, utilizing photography to tell compelling stories and raise awareness. • Donated Fine Art to multiple philanthropic auctions supporting nonprofit organizations in Seattle and NYC, supporting charitable causes and community initiatives. • Produced multiple art series and gallery shows, successfully curating artwork by collaborating with galleries, art walks, small businesses, and festival events in Seattle and NYC. • Managed end-to-end production processes, overseeing all aspects of project execution, from conceptualization and planning to delivery and post-production. • Fostered strong client relationships through effective communication, exceptional project management, and a customer-centric approach, resulting in high client satisfaction and repeat business.
Blue Frog Mobile, Inc. CS Executive Assistant
Jan. 2006 - Dec. 2006Seattle, WAOversaw daily customer service reports from the Manila, Philippines call center that were distributed to the CFO. Aided and tested the creation of a customer service tool with company engineers for Direct Billing of products. Managed the Seattle CS Call Center while the Regional Manager oversaw operations in Manila. Performed miscellaneous office duties, including: data entry, word processing, phone management, copying, faxing, and out of office errands for the Senior CS Manager.
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