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Work Background
Cro MetricsEVP, Product
Jul. 2022Marietta, Georgia, United StatesAt Cro Metrics, I lead our Product Design, Analytics, and R&D teams, developing intellectual property and technology to improve client success and satisfaction.
Cro MetricsVice President of Operations
Jun. 2018 - Aug. 2022Greater Chicago AreaAs VP of Operations, I am responsible for processes, tooling, data management, and analytics to ensure we deliver positive ROI for Cro Metrics clientele with their growth marketing programs.
CROmetricsDirector of Product Management
Jan. 2018 - Jun. 2019Greater Chicago Area
GreyGoo MediaFounder & Principal
Jan. 2012 - Dec. 2017Greater Chicago AreaAt GreyGoo I oversee product development, and lead client services. I love working with people—understanding their business and challenges, and creating effective strategies, designs and code to solve them. Being small and focused is great—it gives me the opportunity to take on projects where I can really dig in, and give clients the attention they deserve.
UpshotSVP, Digital Products
Oct. 2011 - Dec. 2012Greater Chicago AreaIn this role, I was responsible for launching Upshot's Digital Products Group. I led design and development for an enterprise-wide collaboration app for Hilton Worldwide, along with product development, business development and marketing for Generator, Upshot's web-based Digital Asset Management System.
UpshotSVP, Interactive
Jan. 2009 - Dec. 2011Greater Chicago AreaIn 2009, Upshot acquired my agency, Emerge Digital, and I became SVP of Interactive, leading all things digital. In this role I oversaw the Interactive Division, and provided strategy and support for Upshot clientele such as Crown Imports, Disney, Hilton Worldwide, Kraft, P&G, Subway and numerous others.
Emerge DigitalPresident & Founder
Oct. 1999 - Aug. 2010Naperville, ILFor over a decade, I led Emerge Digital, a full-service Interactive Agency specializing in Web and App Design/Development, Interactive Marketing Strategy, Social Media Marketing, and SEO/SEM. Clients included Consumer Reports, Cirque du Soliel, HBO, ING, and Visa. In October 2009, the company was acquired by Upshot, a Chicago-based Marketing Agency.
Reed Business InformationDirector of Web Development
Apr. 1997 - Oct. 1999
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