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Work Background
Central Minnesota Woodworkers AssociationDigital Specialist
Mar. 2023St Cloud, Minnesota, United StatesVolunteer Position: Taking care of the Association's website, social media, newsletter and video. https://www.thecmwa.com/
Homes for Heroes®Content Marketing Specialist
Feb. 2022 - Jun. 2023United StatesSEO – Hubspot certified Blogging - Increased Google results by writing three blogs per week using ChatGPT and two SEO tools. Published and optimized more than 100 blogs on WordPress, including one pillar page. Applied current editing and photography tools to tell great stories Strengthened content through proofreading and editing Developed original content using social listening and independent sources
Legacy Building SolutionsMarketing Content Specialist
Aug. 2019 - Feb. 2022South Haven, MNBlogging – wrote blogs weekly and published on Hubspot Increased readership by 100% Email Marketing – authored personalized emails for eight customer segments to generate leads Webinar Scripting—wrote scripts for marketing webinars Developed original content using social listening and independent sources Wrote quality content for clients, enabling site visitors to quickly obtain information CMS—Utilized digital publishing platforms to prepare well-structured drafts Created content with SEO keywords drawn from Google Analytics
National Road Research AllianceCommunications Coordinator
Dec. 2016 - Aug. 2019Maplewood/AlbertvilleIncreased Alliance membership by 60%. Event Planning— planned and produced two national pavement conferences with hundreds of attendees and dozens of speakers Newsletter – Wrote and published monthly newsletter with 1,500 subscribers Video – Documented pavement testing and new research at MnRoad Webinars – produced webinars every month with hundreds of attendees. Also published webinars on YouTube to increase viewership Developed new channels to keep internal teams updated Leveraged analytics to optimize communications strategies, better targeting audiences and achieving desired engagement and responses Collaborated with senior leaders to offer recommendations and creative communications solutions to drive results across multiple programs Helped edit and review content across internal platforms
Minnesota Department of TransportationSocial Media Coordinator - Information Officer 3
Apr. 2009 - Feb. 2016Greater Minneapolis-St. Paul AreaSocial Media – created and managed social media for entire agency
Added 20 K followers on Facebook and 22 K followers on Twitter
Video – Scripted, shot, edited and produced videos and created MnDOT's
YouTube Channel (earned 3 million views)
Web Maintenance – fixed, edited and built webpages for both internal
personnel and taxpayers
Internal Newsletter – authored articles for internal newsletter
Analyzed and reported social media and online marketing campaign
results
Increased customer engagement through social media
Designed and implemented social media strategies to align with business
goals
Developed relationships with influencers to grow reach of company and
create wider visibility
Collaborated with team members to develop creative campaigns for
social media platforms
Drove cross-functional collaboration across agency and with other
agencies
Developed and managed content calendars for each platform to
establish timely and relevant posts
Taught in-house employees strategies for successful internal and external
communications
Led crisis communications and media relations activities in response to
challenging situations
Ameriprise FinancialSite content and experience specialist
Jan. 2007 - Feb. 2009Copywriting – wrote copy for customer-facing landing pages and redesign
Wireframes – collaborated with information architects to develop and
design wireframes for redesign
Usability Testing – helped conduct usability tests for new website and
improve UI designs
Utilized exceptional writing, editing, and proofreading skills to produce
engaging and error-free content
Provided writing support in fast-paced environment for variety of publicfacing materials
Developed content for variety of topics, ranging from technical to lifestyle,
for multiple websites
Consulted with editors to shape story and eliminate any errors
CapellaBrand Communications Writer
Dec. 2005 - Jun. 2007Writing for multiple media and audiences: print, direct mail, e-mail, events, CD-ROMS, intranets, newsletters. You name it; I wrote it.
College of Saint Benedict/Saint John's UniversityWeb Marketing Coordinator
Oct. 2002 - May. 2005Managed new web portal project and reported on progress and results to all stakeholders
Developed and wrote email marketing campaigns to successfully meet admission goals
Introduced online chat events and live chat technology that strengthened connections with prospective students
Woodworkers JournalOnline Editor
Feb. 2000 - Nov. 2001Created the Woodworker's Journal eZine and managed every aspect of it--reporting, writing, editing, photo layout, ad tracking, contests, launching the bi-weekly publication to 70,000 subscribers.
Piper JaffrayCommunications Consultant
Jan. 1998 - Dec. 1999Edited weekly marketing newsletter that helped 1,700 financial advisors increase their business
Led a team of editorial contributors from 10 departments to generate new marketing ideas for the field
Launched new intranet to provide continuous instant marketing information to advisors
Training MagazineStaff Editor
Feb. 1987 - Jan. 1998Wrote feature stories and one monthly column.
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